Tag «App Transactions»

Direct Carrier Billing Drives App Transactions & Increases Customer Conversion Rates, Juniper White Paper Finds

Leveraging billing and charging assets allows operators to retain role in content value chain Hampshire, UK – 27th February 2013: OTT (Over The Top) storefronts such as Google Play and Windows Phone Store that have implemented Direct Carrier Billing solutions have experienced a sharp increase in transaction volumes, average transactions values and conversion rates, a …