Tag «advertising»

It’s an Ad, Mad World! – Anup Kumar Agarwalla

I routinely meet people who try to convince me that what I do for a living – help create dreams that my clients match their goods and services with – is really of no real consequence. That advertising, seldom if ever, create tomes that outlive even their purpose, forget about testing eternity. I will not …

How Azure is the Advertising Sky in Kolkata?

The Multi Nationals, whose retainers had once fostered some of the most talented agencies in Kolkata have long gone. Entities that claim to have filled the void left by them, have not lived up to either their exacting standards or their willingness to reward creative work. Naturally, advertising as one understood it, is as dead …

Azure: the colour of creativity

I was all of 22 when I had joined Azure, many summers back. An almost fresh graduate who had already worked in two reputed agencies, I too, had stars in my eyes, literally. A job to me meant economic independence – monthly pay cheques that would “empower” me to buy all those shoes I had …

Workshop on Advertising, Branding and Leadership at iLEAD

Kolkata: iLEAD hosted a workshop on Advertising, Branding and Leadership with Mr Cherojit Goswami, Vice President of Ogilvy CommonHealth Worldwide.  The workshop was divided into three sessions. The first session called Advertising Mantras – Fun, Focused, Feisty and Flexible was of special interest to students aspiring for a career in advertising, PR and Media.  The …

ZIRCA to sell advertising for MailOnline in India

Mumbai, September 6, 2016: ZIRCA, an independent digital solutions company, has won the mandate to exclusively sell MailOnline’s advertising across India and, in turn, help expand the in-country reach of the world’s largest English language newspaper website. Currently reaching more than 238 million unique visitors across the globe every month, 6.7 million of whom are …

SHERATON HOTELS IN THE SPOTLIGHT WITH NEW $100 MILLION GLOBAL MARKETING AND ADVERTISING CAMPAIGN


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“Where Actions Speak Louder” Campaign Highlights Continuous Enhancements to Starwood’s Largest and Most Global Brand   Multi-Channel Effort Features Print Creative from Renowned Photographer Mark Seliger and First Sheraton Television Spot in Nearly a Decade STAMFORD, Conn.—September 9, 2015—Sheraton Hotels & Resorts today launched a $100 million multi-channel marketing campaign, which includes its first comprehensive …