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A new milestone in Montegrappa’s history.
  
On Thursday, July 10th 2014, Montegrappa, the oldest and most celebrated Italian manufacturer of fine writing instruments, reached a new milestone in its illustrious history. By opening its first flagship store in Bassano del Grappa, the company has emphasised its commitment to the town that has been its home for over 100 years – since its very inception. The creation of multi-level landmark retail premises also signals a new stage in Montegrappa’s development as an all-encompassing luxury brand. Following an intensive period when it has expanded its catalogue beyond the core writing instruments for which it is world-renowned, Montegrappa is now positioned to welcome its clientele to a central showplace.
Having strengthened the iconic Italian brand’s international presence in prestigious world cities such as Moscow, Doha, Dubai, and Riyadh, Montegrappa has chosen to site this beautiful new location not far from its historic global headquarters. Designed to serve as a stunning reference point for the brand, and a must-visit attraction for lovers of fine objects, Montegrappa plans to use the new shop as a template for opening future boutiques in luxury destinations across the globe. As the largest of the five boutiques open to date, the Bassano del Grappa venue showcases Montegrappa’s latest furniture concept, a design that will feature in future openings. Plans have been made for several new openings in the coming months and years. To create an all-embracing approach to luxury items, Montegrappa’s product range keeps expanding. In addition to the writing instruments at the heart of Montegrappa’s artistry, it now includes watches, cufflinks, fragrances, small leather goods, briefcases, luggage, ties, pocket squares, scarves and foulards. These will soon be joined by a line of cashmere products, all exemplifying the Montegrappa lifestyle. An unparalleled experience for the client A wide assortment of new accessories made by Montegrappa includes watches, cufflinks, small leather goods and fragrances for guests to sample at their leisure. Alongside a panoply of magnificent writing instruments responsible through the years for elevating the Montegrappa brand to its current storied status, the flagship store also plays host to the world’s first Bugatti and Bentley fashion boutiques. Both Bugatti and Bentley Motors have opened in-store boutiques on the upper level. In addition to offering the fine Bugatti pens and cufflinks made exclusively by Montegrappa, the range of exquisite accessories designed for Veyron owners and brand aficionados also includes impeccably-crafted small leather goods, bags, belts, clothing, and model cars. The Bentley Motors collection features a curated selection of beautiful clothing and accessories available to compliment the trademark style of the ‘Winged B’. This fabulous line of items is further accented by the prestigious Tibaldi for Bentley series of pens, produced exclusively for the venerable British auto manufacturer. Appropriately, a corner of the store is also dedicated to Montegrappa’s sister brand Tibaldi. A historic name that offers another unique expression in writing, Tibaldi will also have its pens available for sale. In homage to the Neapolitan origins of the owners, an atelier has also been incorporated for customers to be outfitted in fine suits and shirts made for them in accordance to the exacting tradition of Neapolitan tailoring. The atelier was included to further enhance the visitors’ experience, while immersing them in bespoke elegance. Gianfranco Aquila, President of Elmo & Montegrappa says, “The opening of the flagship store marks a milestone for our brand, and I am particularly proud of it. What we want to offer our customers and to admirers of Montegrappa products is a total immersion in a shopping experience that is first and foremost a sharing of attitudes and aspirations, a common understanding of luxury.” About Elmo & Montegrappa S.p.A. |
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