16th July 2014, New Delhi: DIVA’NI – India’s first cinema inspired fashion brand, unveiled its exquisite monsoon prêt collection over a hi-tea at the DIVA’NI store situated in South Extension –II. Dedicated to celebrate the spirit of the Indian Monsoon Diva, this collection rekindles the magic, romance, intensity, drama and poetry, rains bring with them. An assemblage of beautiful patterns and quirky prints in a multitude of hues, this collection is a perfect amalgamation of Indian traditional pop art and western quirk, essayed in modern silhouettes.
The event witnessed fashionistas delighted to try carefully created garments that are wearable for any occasion this season. Treated to fit the modern day woman’s closet, from sporty jackets, shorts, dresses and crop tops to palazzos, sheer blouses and funky kurtas in pop colors from the rainbow palette of monsoon, this collection by DIVA’NI brings it all!!!
About Divani:
Diva’ni is India’s first cinema-inspired ethnic wear label, brought to you by KBSH Private Limited and Yash Raj Films. Diva’ni draws its from late Shri. Yash Chopra, who put as much effort into draping his heroines, as he did in painting beautiful visual imageries on reel. His memorable costumes have catapulted many a heroine to diva, and enamored a generation of cinema lovers.
In the same essence Diva’ni brings out the diva in every woman, giving her the freedom to wear her mind, expressing her innermost feelings. Diva’ni is freedom, inspired by fashion, film and femininity.