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 BEIJING, March 5, 2014 /PRNewswire/ — Digital Jungle, China’s leading content focused, digital marketing Agency, announced today that it has been appointed “Agency of Record” by REA Group, a leading global online real estate advertising company and owner of Australia’s largest property website, http://realestate.com.au
Digital Jungle will be responsible for marketing REA’s new Chinese language property portal (http://www.myfun.com) within Mainland China and to Chinese speaking communities in Australia and across Asia. The goals of REA’s marketing program for the Chinese market are to drive traffic to the new website and build trust with the Chinese audience by executing strong search, content and social media campaigns as well as events marketing and digital media initiatives. This move from REA stems from an exceptional increase in demand from Chinese consumers for the various property markets in Australia in recent years.
Dr. Mathew McDougall, founder and CEO of Digital Jungle said, “Given the significant growth in the Chinese middle class, it’s natural to see them looking to invest some of their newly created wealth in property overseas. We are pleased to have been selected by REA and this is a recognition of Digital Jungle’s deep knowledge and expertise in marketing to Chinese consumers.”
Myfun.com Development Manager and realestate.com.au Media Business Development Manager Scott Holmes stated, “Digital Jungle truly understands how to engage and impact Chinese consumers. We are excited to be working with an Agency that holds extensive knowledge and experience in a market that many international companies are keen to tap into.”
About Digital Jungle
Digital Jungle is head quartered in Beijing, China with regional offices in Japan and Australia. We are China’s leading content focused, digital marketing Agency.
Our marketing philosophy is about facilitating discourse with your clients and prospects; encouraging them to communicate back with your company. Doing this can develop trust with your brand, spread your message fast, increase customer loyalty, and increase sales.
Digital Jungle leverages expertise in content marketing to develop superior social media marketing campaigns that combine with additional online channels such as search marketing (SEO/SEM), ePR, eDM, display media and affiliate marketing services to amplify the communications and echo key messages.
Digital Jungle leverages thought leadership in content marketing with the deep knowledge of digital marketing channels to support our clients’ business needs, be it on the web or via mobile devices. We are the Partner of choice for you when launching new products, repositioning a brand or participating in the social world.
Additional information: www.digitaljungle.com.cn
About REA Group
REA Group Limited is a leading digital advertising business specializing in property. Listed on the Australian Securities Exchange (ASX) in 1999, the Group operates Australia’s No. 1 residential and commercial property websites, realestate.com.au and realcommercial.com.au as well as market-leading Italian property site, casa.it and other property sites and apps across Europe and in Hong Kong.
Additional information: www.rea-group.com
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