New Delhi, Monday, 25th Sep, 2017:
Designer Sonaakshi Raaj Unveils Her New Store in New Delhi – Defence Colony in the presence of Bollywood Actor Nidhhi Agerwal
The store has an array of stunning sari gowns that exude great style and timeless grace. The collection in-store comprises of elegant flouncy gowns, westernized saris in a spectrum of vibrant and festive colours. The versatile collection also comprises of a variety of new elements like jackets, dhoti-saris, lehenga-saris and easy sari-gowns with slits. The trending jumpsuits with intricately embroidered jackets are a quirky addition to the collection. Each piece has an individualistic characteristic in terms of statement design, settings, colors and motifs, exuding modern femininity with a touch of classic elegance.
The store will also house the designer’s new collection, just off the runaway; ‘SKIN’ a unique collection of garments designed to flatter the feminine form. The unexpected PVC take the spotlight in this new collection. Merging through cultures, going from streetwear to runway material, the collection gives a feminist manifesto to welcome all kinds of women across the globe.
The new Sonaakshi Raaj store is the epitome of minimalistic glamour. Taking inspiration from the French era and Parisian elegance, the all-white interiors adds an imperial and royal edge to the décor. The 1,500 Sq.ft store features a separate bridal room for personal meetings between the designer and the brides-to-be. As the French have a certain appreciation for antiques, the store features antique mirrors making it look poised and sophisticated. The drapes over the French windows add a captivatingly romantic element to the store.
“I am really excited and it’s a wonderful feeling to have my 2nd store in the country. I am fortunate to having being able to achieve this at such an early stage of my career. The store is in Defence Colony which is the heart of New Delhi and I feel exhilarated with this huge milestone. I would like to extend my gratitude and a big thank you to all my clients here who have been extremely loyal and shown constant support. For everyone who have specially flown down to Mumbai, the Sonaakshi Raaj store now opens its doors for you in the capital”, says designer Sonaakshi Raaj.
Label Sonaakshi Raaj is synonymous with opulence, with an intention to create glamorous ensembles catering to women’s couture wear, with a design philosophy that is distinctly feminine and refined. Sonaakshi who is a pioneer in contemporary Indian wear for the new age women, added another feather to her multi-faceted personality by globally showcasing her collection at IIFA in New York.
About Sonaakshi Raaj: Sonaakshi is a pioneer in contemporary Indian wear with her highly popularised Sari-Gowns for the new age women. She is also one of the very few Indian Designers who has been featured for her popular work on the website of Mercedes Benz New York Fashion Week. The designer has been recently honoured by the Times of India by winning the prestigious Times Retail Icon Award 2016 in the category of “Young Achiever in the field of Fashion” Recognising the Best in Retail. The Label Sonaakshi Raaj came into existence in 2009 and bagged the 1st position by winning the prestigious “CMAI APEX NATIONAL AWARD” for the “Best Upcoming Designer of the Year”. The Label retails couture from her flagship store in Mumbai & now Delhi as well as various multi-designer stores across the world.
Sonaakshi’s work has also been very popular amongst our Bollywood celebrities who have spotted her creations many a times at various appearances and red carpet events. Having styled the likes of Tiger Shroff, Shraddha Kapoor, Kriti Sanon, Nidhi Agerwal, Sonaakshi has created a niche for herself as a Bollywood stylist