FESTIVAL OF HOPE PRESENTED UMRAO JAAN TO JAANISAAR
AN EXCLUSIVE VIEWING OF MEERA AND MUZAFFAR ALI’S SS’16 COLLECTION
New Delhi: 3rd April 2016 – Celebrated couturiers Meera and Muzaffar Ali along with their daughter Sama Ali ,came forward to salute the spirit & courage of millions of people grappling with Cancer and presented their SS’16 collection, in a Cancer awareness show for Festival of Hope, in association with the mecca of luxury DLF Emporio. Renowned women and men from different walks of life walked the ramp, to show their solidarity for the cause.
The event was well attended by Minu Bakshi, Vikram Baidyanath, Zainab Chauhan, Varun Chaudhary Sanjeev Bijli, Sima Puri, Ramola Bachan, Divya Gurwara,Meghna Valaya and many more.
Festival of hope is an initiative that aims at creating awareness about Cancer and works towards generating funds to support Children suffering from different types of cancer, through various fashion and lifestyle events. The evening showcased Kotwara’s SS’16 collection, which is a retrospective of Muzaffar Ali’s film directorial and fashion journey from Umrao jaan to Jaanisaar.
A peak into Kotwara’s spring bride’s wardrobe, this collection is coming together of pastel colors and exquisite hand embroidery from the heritage rich land of Awadh. Beautiful gararas, peshwas, shararas, lehangas and sarees, with intricate dabka, zardozi, badla and chikankari embroidery was witnessed on the ramp.
Having hosted 7 successful seasons of Festival of hope founder Shalini Vig Wadhwa said “Festival of Hope is an endeavour towards generating awareness about cancer and raising funds for underprivileged children fighting this disease. The foundation aims at working on all possible grounds and spread the message that there is Life even after Cancer, be aware and get treated on time.”
“We are pleased to associate with Festival of Hope Foundation. As an organization we are promoting a toxic free environment through our product. Since the Festival Of Hope Foundation creates awareness against cancer we felt it was the correct platform to collaborate with. Our product endeavours to keep a clean environment and a pollution free atmosphere both which are important indicators in preventing cancer added Mr. Gaurav Sharma, CEO & Director, Alvaro Group S.A.
Talking about the event Meera and Muzaffar Ali said “Kotwara as a brand has always been cause driven. Be it our own initiative of Dwar Pe Rozi – Employment at Doorstep – a SKILLING initiative that MEERA and Muzaffar Ali started 25 years a back in 1990 in their ancestral village KOTWARA, with the aim to provide livelihood to rural folk at their doorstep, or supporting a fight for a disease, we at the House of Kotwara Feel immensely for it and will always support such causes.”
The event was also supported by Retree – Alvaro Group S.A and the fashion show was directed by Asha Kochhar & Vidyun Singh , Dr. Arshiya Sethi lent her voice to the cause and compared the show. Grooming of the participants is facilitated by Blossom Kochhar, Mrs. Earth Priyanka Khurana Goyal, pledged to raise funds for the children as the Brand Ambassador of Festival of Hope for this year.