Oxolloxo, a brand inspired by global fashion trends, completes a year. The name Oxolloxo, which is a palindrome, is derived from the shorthand for sizes on clothes labels.
Oxolloxo brought international designs, fashions and styles to India, making them available at a reasonable cost. The range was available on the site, and customers could buy clothes from the comfort of their home. With product shots, visual information and details, it was easy for customers to select clothes they had only seen in international fashion magazines. Instead of merely uploading pictures, the brand introduced new fashion collections. It also engaged with customers and prospects through social media. The competitively priced range soon picked up a loyal clientele, for the international fashions the brand offered.
While the brand, which till recently had only online presents, is taking a quantum leap now. While the range continues to be available at www.oxolloxo.com, in partnership with Central, the brand is now present at select Central stores as well. On the cards is also the new advertising campaign including films to promote the brand.
Fozia Mubarak, CEO oxolloxo said, “our desire is to bring global fashion, style and trends to everyone. We don’t want the global fashion to be high priced, slow or out of reach of most. We track the global runways, we study the trends happening in every fashion capital: from Europe to America to even Latin America. We take the inspiration and offer an eclectic global silhouettes, styles, cuts and patterns. We are not stopping here, we will continue on this quest”
The advertising agency Bang in the Middle has been handling the advertising of Oxolloxo since the inception of the brand. The brand name, website and the entire social, digital and BTL activities were developed by Bang in the Middle.