No growth. Rigorous simplicity. One point of sale.
Your invitation to a fundamentally different watch company in Lucerne
LUCERNE—March 3, 2014—ochs und junior founders Ludwig Oechslin and Beat Weinmann today invite the press to visit the company’s headquarters in Lucerne, Switzerland during the week of BASELWORLD March 27-April 3, 2014.
The rigorously simple watches of ochs und junior differ 180 degrees from those at BASELWORLD. They feature elegant mechanical simplifications instead of elaborate complications, clearly express time horizons without alphanumeric characters on the annual calendar, moon phase, and date watches, and have no logo (or text description) on the dial or case back. Every model will be available for the press to try on in the exclusive location the watches are sold, the ochs und junior workspace in Lucerne.
Why is ochs und junior skipping BASELWORLD, despite being located just 1 hour from Basel? There are 3 reasons:
- No growth.
ochs und junior is a small watch company with no intention of becoming a larger one. Its business strategy is guided by the principle “big enough or small enough”, and it has consciously chosen the strategy of small enough. ochs und junior sells a maximum of 300 watches per year, which enables it to focus on improving the details of its operation instead of on issues like expansion and growth. ochs und junior is in some ways similar to businesses in other industries described in the 2007 book by Bo Burlingham Small Giants.
BASELWORLD is the world’s largest show for watches and jewelry, and its scale and international attention make it more ideal for the conventional luxury watch company which is focused on growth.
- Rigorous simplicity.
Ludwig Oechslin undertakes an intensive design process to create the most technically elegant watches for ochs und junior in the industry. For example, the ochs und junior moon phase function is executed in just 5 specially-designed parts and features one of the most accurate moon phase calculations ever designed (3,478.27 years to be off by 1 day). Conventional moon phase functions from other manufactures use up to 30 parts and deviate by one day after 2, 122, 500 or 1007 years.
BASELWORLD is more suited to the conventional luxury watch company which is focused on creating complicated watches. It is an ideal place to meet with the partners and parts suppliers for timepieces like this.
- One point of sale.
Every ochs und junior is personally sold directly to the end customer by and can be custom-manufactured to the customer’s precise specifications. The customer can purchase their watch by visiting ochs und junior’s workspace in Lucerne, or discuss their timepiece with Weinmann and have their watch shipped anywhere in the world via FedEx. Every customer interaction is directly with Weinmann, including after-sales service.
BASELWORLD is more suited to the conventional luxury watch company which distributes its watches through a worldwide network of retailers and mono-brand boutiques. It is an ideal place to show retail partners a new lineup of watches.
For More Information Visit: www.ochsundjunior.ch