26th April, Mumbai: VivaConnect, a Mobile Media Company with the largest infrastructure for Voice and Missed Call services in India, won 2 Golds in the ‘Mobile Marketing’ category, at the ACEF Awards 2015. Their campaign, Bolt – 1 Minute Voice Race Challenge, was judged as the best campaign, under the ‘Creativity’ and ‘Promotion’ sub-section. The awards took place at Taj Lands End, Mumbai on 25th April.

On winning the Award, Mr. Pranab Basu, VP – Sales and Operations, VivaConnect was delighted and expressed his views about their campaign, “Bolt from Tata motors campaign was designed in a creative manner, which not only emphasized on delivering the Brand Message, but also on creating an unique customer experience.The solution format which we devised for the campaign is highly flexible, which could be utilized by any industry, be it Automobile, FMCG, FMCD, Insurance or Ecommerce. The hassle free execution of the campaign and high customer engagement also validates our capability of delivering the solutions in an efficient manner.”

Bolt – 1 Minute Voice Race Challenge, was a ‘Voice Call’ based game for BOLT from TATA Motors, exclusively on mobile. It was a creative pre-launch campaign which highlighted Bolt‘s multi-drive feature intelligently through a gamified format. The game utilized DTMF inputs (Mobile Keypad) as a medium to play the game. It also increased Brand Recall Value of the campaign for main print and other launch mediums. There was a substantial increase in test-drive enquiries after the campaign. The fact that it got viral by word of mouth publicity, also contributed to an extent, for the accolades it received.

Mr. Vikram Raichura, MD, VivaConnect was also seen elated over winning the Awards and said, “Bolt campaign is the first ever ‘Voice Call’ based mobile game in India, which integrated the USP of Bolt as the theme of the campaign. Its success demonstrates the efficiency of our strategy and platform as a whole, and also encourages the creative minds of our team to innovate and perform even better.”

The 4th Asian Customer Engagement Forum and Awards saw over 326 entries / campaigns from various eminent agencies, registered for the awards, and winning golds in both the categories where VivaConnect registered, would surely have made the team proud.

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31st March, Mumbai: VivaConnect, a Mobile Media Company, got 2 out of 8 nominations in the ‘Best Use of Mobile Media’ category at the Abby Awards, GoaFest 2015. The Awards will take place from 9-11 April at Grand Hyatt, Bambolim, Goa.

First nomination, LiveTalk, was an interactive Live audio streaming solution over a normal phone call. BJP chose LiveTalk to increase its reach and enhance engagement. Mobile penetration in India is 70% of the total population, which is much higher as compared to traditional media. Also, an average Indian carries his mobile phone 99% of the time, which made LiveTalk an optimum solution. The Voice Recognition feature delivered (on-demand) Mr. Narendra Modi’s thoughts on important issues, 24×7. Although its primary objective was to reach media dark regions, it also attracted the users who couldn’t attend rallies for any reason, or temporarily didn’t have access to traditional media.

On LiveTalk’s nomination Mr. Pranab Basu, VP – Sales and Operations, VivaConnect said, “I am glad that we could smoothly deliver the solution at such a large scale. This validates our capability based on the largest infrastructure for ‘Voice’ and ‘Missed Call’ in India. Awards and nominations are an additional benefit.”

The Second one, Bolt – 1 Minute Voice Race Challenge, is a ‘Voice Call’ based game for BOLT by TATA Motors. It was a pre-launch campaign which highlighted Bolt‘s Multi drive feature intelligently through a gamified format. The game utilized Mobile Keypad inputs as a medium to play the game. It also increased Brand Recall Value of the campaign for main print and other launch mediums. There was a substantial increase in Test-drive enquiries after the campaign.

Mr. Vikram Raichura, MD, VivaConnect said, “Connecting brands and businesses with their customers is our biggest gratification. Being nominated for such esteemed awards is an additional pleasure. It demonstrates the efficiency of our platform and strategy. ”

Goafest is 10 years old, and they are not just confined to one city, one discipline, or one organization; they truly celebrates the best of Indian advertising, all around the country.

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Mumbai 11th February 2015 : Welingkar in association with Round Table India and Ladies Circle India, took an NGO Initiative to construct a school for slum children. VivaConnect, a Mobile Media Company with largest infrastructure for Voice and Missed Call Services in India, was the Mobile Marketing Partner of the event. They promoted this noble event through their digital platforms. The event took place on 8th Feb, at Birla Matoshree Sabhagrah.

The project required a total sum of 30 Lakhs. In order to raise fund for the initiative, they conducted a play with Sharman Joshi, named ‘Raju Raja Ram Aur Main’ , with tickets ranging from INR 300 to INR 1500, along with sponsorship opportunities.

The event was promoted enthusiastically by VivaConnect so that maximum funds could be raised for the cause. They utilized their digital platform, OBDs (OutBound Dialing), to spread the awareness about the event, and to urge the people to donate generously for the cause. Mr. Vikram Raichura, Managing Director – VivaConnect said, “ We are glad to be a part of this noble initiative. It feels wonderful to contribute in such events, as nothing can help a nation more, than a school for deserving but underprivileged children.”

The event was a huge success, with high executives, technocrats and professionals from various industries as its audience.  Raju Raja Ram Aur Main, was a story of mixed-up confusions following the life of Madan Sukhnandani – an old but rich industrialist, his young wife and his loyal yet disloyal personal assistant. The performance was followed by a huge applause, with tears of joy in many eyes. Extravagant comedy, aesthetic acting,  and a noble initiative gave the event a mesmerizing touch.

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Mumbai,24th November: VivaConnect, India’s Largest ‘Voice’ and ‘Missed Call’ company has ventured into Food and Beverage (F&B) industry by developing – ‘DONE’, a tailor made order management platform. The platform establishes it’s eminence by covering all possible contemporary mediums of placing an order i.e. Phone calls, Web and Mobile. The seamless integration of platform ensures delightful ordering experience. DONE is positioned as an optimum ordering platform for businesses offering F&B delivery including Restaurants, Quick Service Restaurants (QSR’s) and Food Chains.

DONE is powered by VivaConnect’s cloud telephony platform which delivers every order directly to the outlet. It liberates restaurant’s manpower from registering orders over a phone call, thus promoting a faster turnaround time and improving overall work efficiency.As already mentioned, DONE provides 3 F&B ordering modes – a website for online orders, a mobile phone app (Android and iOS) and a call center setup (with a dedicated phone line), granting customers the privilege of choosing a F&B ordering means as per their preference.

Customers accessing computers can log on to the website and order a meal in 3 simple steps – choosing an outlet, preparing the order and checkout. The website is powered with an online payment gateway  and it has a simplistic and intuitive design that leaves zero chance for errors.Every restaurant that subscribes to the platform, gets a mobile phone app that can be downloaded (free of cost) from Google Play Store (Android) and App Store (iOS).DONE assigns every outlet with an easy to remember phone number and it’s powered with multiple phone lines to eliminate call waiting. The calls are answered by trained professionals to build an intriguing experience with customers. This avenue bolsters up-selling and raises brand affinity.Moreover, the customer receives an acknowledgement SMS for his order status at every stage during the order process. This is a standard feature regardless of the mode of ordering.

DONE uses Restaurant’s existing branding  and even revamps it, if demanded. Its Content Management System (CMS) allows restaurant owners to easily manage and update their menu, prices, outlets and much more by logging over a website. They will receive a customized analytic report on daily and monthly basis. Google Analytics is Integrated for every website and mobile app.

This platform empowers brands to have their own Digital Medium which is now a must have for every F&B enterprise; as the Brand Experience matter a lot to contemporary customers. A plenty of famous food joints have faded away in-spite of serving delicious meal, just because they didn’t upgrade to mobile technology.

Done currently powers over 20 customers in Mumbai, Pune and Bangalore. A few of DONE’s customers are Box8, Natural Ice Cream, Pizza Corner, RushHrs, Eatsome, Wokinthebox, ichef, Torritup, Hangla’s, Zaffran and Baskin-Robbins. Presently, the platform connects over 150 outlets, 20 customers in these 3 cities. Now, DONE is open to the entire Industry across Indian cities.

Vikram Raichura, VivaConnect’s Managing Director adds, “I firmly believe in the concept of the product creating the market and not the vice-versa, DONE is the epitome of the concept. VivaConnect has now become an ecosystem that creates a lot of ecosystems built to connect consumers and businesses in  an unprecedented manner. We are very happy to share our creation with the world.”

DONE is led by Himanshu Khona (as a Director), holding over 14 years of experience in technology and is an expert in latest technological development as well as infrastructure set up. He performs 3 pivotal roles – Product development, Sales and Operations. Mr. Khona is highly passionate to make DONE the next big thing emerging from India, as a defacto platform for restaurant to manage their customer ordering experience.

DONE is a wholly owned subsidiary of VivaConnect. In its Initial stage, DONE’s core market was based in Mumbai and now  it is already in talks with partners in UAE and US to expand its presence in overseas markets.

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Mumbai 7th November:Keeping in tune with trends of emerging markets, Facebook has launched ‘Missed Call’ ad unit business in feature phone heavy Indian market. To scale-up its reach over mobile devices Facebook has partnered with VivaConnect for its missed call platform. VivaConnect holds India’s largest infrastructure for voice & missed call services.

The ‘missed call’ advertisement is Facebook’s first foray into mobile service to empower advertisers effectively reach their consumers in developing markets. India, the 2nd most populated country in the world is quickly catching up to the U.S. as Facebook’s biggest market. In last April, Facebook had announced of crossing 100 million users in India and thus expects higher revenue from this emerging market.

The new missed call ad format comes in action as around 66% Indians access Facebook on mobile devices of feature phone segment and a whopping 95% of India’s mobile subscriber base has a pre-paid connection. A place where it’s a common norm among family and friends, to dial a call and hang up after a ring expecting a response in return. The missed call ad format will definitely bolster brands advertising over Facebook, happening on mobile.

‘Consumer behavior in high-growth markets is changing very rapidly and we are poised to respond to that as quickly as possible. We see brands delivering useful and entertaining content like sports scores, news, or celebrity messages that people find valuable enough to take the time to listen to and interact with. There is also a good tie-in for direct response advertisers who can use the Missed call unit as lead generation, where a person is essentially raising their hand and expressing interest in a good or service.’, Maxine Schlein, Product Marketing Manager for Emerging Markets at Facebook.

When a person sees an ad on Facebook they can place a ‘missed call’ by clicking the ad from their mobile device In the return call, the person will receive valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser, all without using airtime or data.

The combination of user’s social data assembled over Facebook and the reach offered by VivaConnect’s missed call platform, together will allow brands to effectively target their consumers with right kind of advertising. Content will be personalized effectively, matching up the highly diverse Indian user base. Also, mobile access will grant an individual reach for retargeting consumers in brands subsequent activities.

‘Facebook has been a hot trend over mobile in India and so have been missed call services. Together they would be a perfect solution for delivering an enhanced brand experience over Mobile. Missed calls offer an instant way to spark the conversations.’ says Vikram Raichura Managing Director, VivaConnect

VivaConnect has a rich experience in connecting brands and their consumers through innovative mobile marketing services that’ve showcased 99% uptime since inception. The company holds over 30 million interactions in a single day with services of voice call, missed call, sms, email & mobile apps. Leading Banks, FMCG brands, Entertainment channels, advertising agencies & Media channels rely over their mobile services to interact with their consumers.

Facebook’s ‘Missed call’ advertisement is a harbinger of great things to follow leveraging brand-consumer connect over mobile.

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VivaConnect, an innovative mobile marketing company based in Mumbai held over 30 million interactions every single day in last 6 months, through services of Voice calls, Missed calls & SMS. These interactions originated over mobile phones and built a connect between brands and their customers through contests, games, surveys, feedback, polls, sampling, voting, notifications, coupons, registrations, authentications, referral programs, reward schemes, etc.

Being part of a service Industry the company stringently abides the guidelines prescribed by Telecom Regulatory Authority of India (TRAI). Moreover, they even enlighten each of their client about TRAI’s guidelines; before proceeding with any of their campaign. Making it their vital responsibility to ensure that their services promote convenience and are never a nuisance to mobile subscribers.

The figure made it clearly evident that mobile phones have surpassed other media of connect owing to the individual reach, real-time engagement, two-way communication and almost zero cost per interaction.

VivaConnect  not only safeguards their clients but also thinks for the customers (end user) of their clients. This can be witnessed from the previous incident where as the concern grew for confidentiality & security of subscribers data, VivaConnect went to acquire Payment card industry Data Security Standard Certification (PCI DSS), to assure privacy & confidentiality of Personal Identifiable Information (PII) and Specific Personal Identifiable Information (SPII) as per global information security policies for their clients. Its in process and they shall acquire it soon

‘Brands & Enterprises have increasingly taken up to Mobile marketing services for interacting with their customers. Now its the next phase where they seek for innovative concepts to enhance this engagement. So at VivaConnect, we work in close knit with our clients to reach their desired target audience, no matter how specific and vast their TG is. Together we focus over end-user experience & having simplest call to action.’, says Mr. Vikram Raichura (Managing Director, VivaConnect).

VivaConnect heads operations from Mumbai office & looks over northern India from their corporate office in Delhi. Their clientele includes prominent Consumer Brands, BFSI enterprises, Entertainment Industry, Media Houses, TV & Radio channels, etc. The company was recently bestowed with 2 Gold Awards at IDMA 2014 for Best Innovation in Mobile Marketing and Best Use of Technology. In a way their outstanding ensemble has paved the path for leveraging brands connect over mobile with their customers, in India.

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It’s a celebration time at VivaConnect after having a scintillating victory at 6^th edition of Indian Digital Media Awards 2014 (IDMA). This innovative mobile marketing company proudly lifted not one but two Gold Trophies for their service – LiveTalk, as the Best Innovation in Mobile Marketing and Best Use of Technology.

LiveTalk held a ground apart from others by being the only service to broadcast Live events over a voice call & build real time engagement over mobile, from any corner of the world. The service was highly appreciated for its potential that broadens the reach & empowers brands & enterprises to penetrate into media dark regions. Achieving a real-time connect with desired target group, over any make of mobile handset.

‘We all have experienced this part of digital technology been demonstrated more effectively during the recent elections. We (jury) felt the sheer scale of the technology & bandwidth involved in that (LiveTalk), really deserved a Gold.’ said Samar Singh Sheikhawat (Senior Vice President, United Breweries Ltd.) one of the jury member at IDMA.

LiveTalk was developed for Bharatiya Janata Party & extensively used during the pre-election campaigning to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, separated by distance but united by a device ‘Mobile’. The service proved effective where every other medium of Live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

‘LiveTalk works as an on-demand channel over mobile to connect over a thousand concurrent callers with Live events. The service can be accessed over any mobile handset and doesn’t require internet connectivity, its simply dial & connect. We can aptly say that it’s a poor man’s youtube’, conveys Mr. Vikram Raichura (Managing Director, VivaConnect) enjoying the appreciation received by LiveTalk.

Considering the fast paced lifestyle of urban populace & the limitations faced by media coverage in rural regions, LiveTalk proves extremely effective no matter how diverse one’s intended reach is. This service takes the world of mobility solutions miles ahead, literally.

About VivaConnect

VivaConnect is a Mobile Marketing Company having India’s LARGEST infrastructure for Voice and Missed Call Services. We manage a daily traffic of 50 million outbound calls through our pool of over 1700 PRI’s. We ideate, develop, and deliver “AWESOME” mobile initiatives and experiences for Brands, Television Networks and Enterprises creating a POSITIVE BUSINESS IMPACT. We meet the ever-changing & diverse customer needs on their most preferred device, THE MOBILE.

We empower businesses to engage, gratify & analyze their customers across the mobile horizon, powering BILLIONS of interactions over Voice, Missed Calls, SMS, Email and Mobile Apps.

Website: http://vivaconnect.co/

Twitter: https://twitter.com/vivaconnect1

About VivaConnect:

VivaConnect is an innovative Mobile marketing company headquartered in Mumbai and a corporate office at Delhi.

LiveTalk was developed for a leading political party & extensively used during the recent Indian general elections to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, separated by distance but united by a device ‘Mobile’. The service came effective where every other medium of live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

The idea of LiveTalk was conceived in BJP’s IT cell convener Shri. Arvind Gupta’s mind and further executed by VivaConnect. This leading political party used the service extensively during the recent Indian general elections to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, who are separated by distance but united by a common device ‘Mobile’. The service came effective where every other medium of live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

The award ceremony brought together leading players from Mobile Advertising & Marketing industry to showcase their creative talent executed for various brands.

LiveTalk held a ground apart from others by being the only service to broadcast Live events over a voice call & build real time engagement over mobile, from any corner of the world. The service was highly appreciated for its potential that broadens the reach & empowers brands & enterprises to penetrate into media dark regions. Achieving a connect with their desired target group, over a basic mobile handset.

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Mumbai, India. 5 May, 2014.

VivaConnect brings yet another service to elevate brands engagement with its customers over mobile. This time it delivers it through a captivating package – MORE, an acronym for Mobile Recharge. The service is designed especially for brands to offer Instant gratification marketing schemes, by delivering instant mobile talk-time refill to its customers in return of a product purchase or on engagement with brands marketing activity. The service empowers instant redemption simply over a missed call and short text messages (SMS).

MORE exhibits absolute simplicity as its developed bearing in mind the characteristics of urban and more importantly rural user base of Indian population. It magnificently overcomes the challenge posed by these diametrically opposite user base. Considering that urban population is always in rush and needs instant services, while the rural population is at ease but not tech savvy.

MORE not only saves time and hassle for customers that they often suffer while claiming rewards but it also gifts them something valuable. This service supports every mobile handset in the market and it works equally great for prepaid as well as postpaid customers. Moreover it works seamlessly for subscribers of every telecom operator in India, which means anyone and everyone can enjoy the rewards without any gimmicky condition. Moreover, integrating MORE in promotional & marketing campaigns would build up brands credibility among its user base and lead to brand loyalty.

‘More than 90% of the Indian Mobile Users consist of prepaid users with a majority of users falling in the rural geographies. Today a lot of brands want to engage and re-engage with this rural audience to build awareness for their products and what better way than building awareness and brand salience by rewarding these audiences with instant recharges. Mobile Talktime and recharges  has also seen the highest percentage of redemptions in the mobile coupons category. The next phase of MORE would see the implementation of Mobile Internet Data Packs which according to us in the next big gratification service urban audiences are looking at. This is based on a internal research done by Vivaconnect in 6 tier 1 and tier 2 cities.’ imparts Bharatesh Salian, Chief Strategy Officer at VivaConnect.

MORE platform provides detailed analytics and consumer behaviour insights to the brand on an integrated real time dashboard which helps the brand measure the campaign dynamics too.

This service is brought by VivaConnect, a Mobile marketing solutions company that operates from Mumbai & Delhi, holding the largest reach for voice and missed call services in India. Their doors are always open for brands interested in discovering innovative ways for building interaction over mobile with their customers. They offer customised solutions over Voice calls, Missed Calls, Mobile Apps, SMS  & Email services to brands and enterprises.

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To deliver and enhance Digital & Mobility experience across brands, media houses and agencies

Maharashtra, India – April, 2014: VivaConnect, India’s Largest Voice & Missed Call company, has recently appointed Mr. Bharatesh Salian as the Chief Strategy Officer. He will define and execute strategic initiatives for brands, media houses and agencies to deliver a unified-interactive experience across all screens and touchpoints.

He comes with a strong technology background and in-depth understanding of brands and consumer behavior. He brings on board, 14 years of experience in Mobile, Digital and Social Media marketing space. Prior to joining VivaConnect, he was the Director- Strategic Planning & Business Development at Mogae Media Group.   His former stint as a General Manager- Digital and Mobility Services at Omnicom Media Group owned OMD and PHD, had him heading the Mobile Strategy and Project Implementation for large FMCG’s like Hindustan Unilever Limited, Johnson & Johnson.

With his strong conviction about mobile offering the highest reach, he executed campaigns for notable brands using Telecom Platform on a 10-digit mobile number (Long Code). Other major projects include introduction of “Web Click to Call” concept in a Brand Campaign for Pepsi in 2009 and Missed Call Activity in a Brand Activation for Tide Plus.

He has been a proud recipient of ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013.

Speaking on the appointment, Vikram Raichura, Managing Director says, “I am delighted to welcome Bharatesh to the team VivaConnect. With his treasure-box of experience across brands and agencies, I am confident that it will further enable us to deliver greater value to our clients apart from giving them a competitive advantage. I wish him all the luck for his career-journey with VivaConnect.”

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Voting plays a pivotal role when it comes to choosing our political leaders, favorite film stars & artists, reality show contestants, favorite brands & services, etc, Of which the traditional pattern has been visit to polling booths, filing nomination forms, posting mails and the more recent SMS voting. Considering the high paced lifestyle of the metropolitan and the reach barrier of the rural regions, many of these systems fell short on multiple levels. However, the picture seems to be brighter on the horizon, all thanks to the Mobile once again.

Mobile technology has greatly revolutionized our activities and its latest dose comes in form of ‘Missed Call Voting System’. Finally a superior means to cast one’s valuable vote easily over mobile, that too without spending a paisa. Mumbai based VivaConnect, India’s Largest Voice & Missed Call Company launches iVote – A product that empowers voting through a missed call.

‘A vote is highly valuable as it increases the credibility to a particular person or a cause. Hence two aspects are highly important, easy accessibility to voting mechanism & having maximum participation. So what better mode than a Mobile phone. We’ve built iVote, a product to handle national level voting over a missed call, Making it easier and free. It acts as a fair system of voting and easier for every section of society.’, Says Vikram Raichura, (Managing Director) the mind behind the product & company.

iVote is powering voting for ZEE Cine Awards 2014, World’s Biggest Viewer’s Choice Awards (ZCA). VivaConnect has joined in as an official voting partner for the event as ZCA 2014 puts the viewers  in the judge’s seat to award the stars of the film fraternity.

Viewers across India are requested to give a missed call over 1800 103 7788, which is followed by them receiving a voice call to cast their vote. A smooth IVR system takes the caller through different categories and the nominations and registers votes by inputs through keypad.

Just within few hours of going live, the lines have been flooded with votes from urban to rural audiences of India. Yet this is just one case, iVote is beneficial for brands to know public opinion over products, conducting surveys by new channels, interactive contests, etc.

With this product uplifting power of every individual, we can certainly foresee a day where our ministers too shall be chosen casting a vote over mobile.

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