Mumbai 7th November:Keeping in tune with trends of emerging markets, Facebook has launched ‘Missed Call’ ad unit business in feature phone heavy Indian market. To scale-up its reach over mobile devices Facebook has partnered with VivaConnect for its missed call platform. VivaConnect holds India’s largest infrastructure for voice & missed call services.

The ‘missed call’ advertisement is Facebook’s first foray into mobile service to empower advertisers effectively reach their consumers in developing markets. India, the 2nd most populated country in the world is quickly catching up to the U.S. as Facebook’s biggest market. In last April, Facebook had announced of crossing 100 million users in India and thus expects higher revenue from this emerging market.

The new missed call ad format comes in action as around 66% Indians access Facebook on mobile devices of feature phone segment and a whopping 95% of India’s mobile subscriber base has a pre-paid connection. A place where it’s a common norm among family and friends, to dial a call and hang up after a ring expecting a response in return. The missed call ad format will definitely bolster brands advertising over Facebook, happening on mobile.

‘Consumer behavior in high-growth markets is changing very rapidly and we are poised to respond to that as quickly as possible. We see brands delivering useful and entertaining content like sports scores, news, or celebrity messages that people find valuable enough to take the time to listen to and interact with. There is also a good tie-in for direct response advertisers who can use the Missed call unit as lead generation, where a person is essentially raising their hand and expressing interest in a good or service.’, Maxine Schlein, Product Marketing Manager for Emerging Markets at Facebook.

When a person sees an ad on Facebook they can place a ‘missed call’ by clicking the ad from their mobile device In the return call, the person will receive valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser, all without using airtime or data.

The combination of user’s social data assembled over Facebook and the reach offered by VivaConnect’s missed call platform, together will allow brands to effectively target their consumers with right kind of advertising. Content will be personalized effectively, matching up the highly diverse Indian user base. Also, mobile access will grant an individual reach for retargeting consumers in brands subsequent activities.

‘Facebook has been a hot trend over mobile in India and so have been missed call services. Together they would be a perfect solution for delivering an enhanced brand experience over Mobile. Missed calls offer an instant way to spark the conversations.’ says Vikram Raichura Managing Director, VivaConnect

VivaConnect has a rich experience in connecting brands and their consumers through innovative mobile marketing services that’ve showcased 99% uptime since inception. The company holds over 30 million interactions in a single day with services of voice call, missed call, sms, email & mobile apps. Leading Banks, FMCG brands, Entertainment channels, advertising agencies & Media channels rely over their mobile services to interact with their consumers.

Facebook’s ‘Missed call’ advertisement is a harbinger of great things to follow leveraging brand-consumer connect over mobile.

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VivaConnect, an innovative mobile marketing company based in Mumbai held over 30 million interactions every single day in last 6 months, through services of Voice calls, Missed calls & SMS. These interactions originated over mobile phones and built a connect between brands and their customers through contests, games, surveys, feedback, polls, sampling, voting, notifications, coupons, registrations, authentications, referral programs, reward schemes, etc.

Being part of a service Industry the company stringently abides the guidelines prescribed by Telecom Regulatory Authority of India (TRAI). Moreover, they even enlighten each of their client about TRAI’s guidelines; before proceeding with any of their campaign. Making it their vital responsibility to ensure that their services promote convenience and are never a nuisance to mobile subscribers.

The figure made it clearly evident that mobile phones have surpassed other media of connect owing to the individual reach, real-time engagement, two-way communication and almost zero cost per interaction.

VivaConnect  not only safeguards their clients but also thinks for the customers (end user) of their clients. This can be witnessed from the previous incident where as the concern grew for confidentiality & security of subscribers data, VivaConnect went to acquire Payment card industry Data Security Standard Certification (PCI DSS), to assure privacy & confidentiality of Personal Identifiable Information (PII) and Specific Personal Identifiable Information (SPII) as per global information security policies for their clients. Its in process and they shall acquire it soon

‘Brands & Enterprises have increasingly taken up to Mobile marketing services for interacting with their customers. Now its the next phase where they seek for innovative concepts to enhance this engagement. So at VivaConnect, we work in close knit with our clients to reach their desired target audience, no matter how specific and vast their TG is. Together we focus over end-user experience & having simplest call to action.’, says Mr. Vikram Raichura (Managing Director, VivaConnect).

VivaConnect heads operations from Mumbai office & looks over northern India from their corporate office in Delhi. Their clientele includes prominent Consumer Brands, BFSI enterprises, Entertainment Industry, Media Houses, TV & Radio channels, etc. The company was recently bestowed with 2 Gold Awards at IDMA 2014 for Best Innovation in Mobile Marketing and Best Use of Technology. In a way their outstanding ensemble has paved the path for leveraging brands connect over mobile with their customers, in India.

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It’s a celebration time at VivaConnect after having a scintillating victory at 6^th edition of Indian Digital Media Awards 2014 (IDMA). This innovative mobile marketing company proudly lifted not one but two Gold Trophies for their service – LiveTalk, as the Best Innovation in Mobile Marketing and Best Use of Technology.

LiveTalk held a ground apart from others by being the only service to broadcast Live events over a voice call & build real time engagement over mobile, from any corner of the world. The service was highly appreciated for its potential that broadens the reach & empowers brands & enterprises to penetrate into media dark regions. Achieving a real-time connect with desired target group, over any make of mobile handset.

‘We all have experienced this part of digital technology been demonstrated more effectively during the recent elections. We (jury) felt the sheer scale of the technology & bandwidth involved in that (LiveTalk), really deserved a Gold.’ said Samar Singh Sheikhawat (Senior Vice President, United Breweries Ltd.) one of the jury member at IDMA.

LiveTalk was developed for Bharatiya Janata Party & extensively used during the pre-election campaigning to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, separated by distance but united by a device ‘Mobile’. The service proved effective where every other medium of Live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

‘LiveTalk works as an on-demand channel over mobile to connect over a thousand concurrent callers with Live events. The service can be accessed over any mobile handset and doesn’t require internet connectivity, its simply dial & connect. We can aptly say that it’s a poor man’s youtube’, conveys Mr. Vikram Raichura (Managing Director, VivaConnect) enjoying the appreciation received by LiveTalk.

Considering the fast paced lifestyle of urban populace & the limitations faced by media coverage in rural regions, LiveTalk proves extremely effective no matter how diverse one’s intended reach is. This service takes the world of mobility solutions miles ahead, literally.

About VivaConnect

VivaConnect is a Mobile Marketing Company having India’s LARGEST infrastructure for Voice and Missed Call Services. We manage a daily traffic of 50 million outbound calls through our pool of over 1700 PRI’s. We ideate, develop, and deliver “AWESOME” mobile initiatives and experiences for Brands, Television Networks and Enterprises creating a POSITIVE BUSINESS IMPACT. We meet the ever-changing & diverse customer needs on their most preferred device, THE MOBILE.

We empower businesses to engage, gratify & analyze their customers across the mobile horizon, powering BILLIONS of interactions over Voice, Missed Calls, SMS, Email and Mobile Apps.

Website: http://vivaconnect.co/

Twitter: https://twitter.com/vivaconnect1

About VivaConnect:

VivaConnect is an innovative Mobile marketing company headquartered in Mumbai and a corporate office at Delhi.

LiveTalk was developed for a leading political party & extensively used during the recent Indian general elections to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, separated by distance but united by a device ‘Mobile’. The service came effective where every other medium of live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

The idea of LiveTalk was conceived in BJP’s IT cell convener Shri. Arvind Gupta’s mind and further executed by VivaConnect. This leading political party used the service extensively during the recent Indian general elections to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, who are separated by distance but united by a common device ‘Mobile’. The service came effective where every other medium of live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

The award ceremony brought together leading players from Mobile Advertising & Marketing industry to showcase their creative talent executed for various brands.

LiveTalk held a ground apart from others by being the only service to broadcast Live events over a voice call & build real time engagement over mobile, from any corner of the world. The service was highly appreciated for its potential that broadens the reach & empowers brands & enterprises to penetrate into media dark regions. Achieving a connect with their desired target group, over a basic mobile handset.

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