The post adidas Group announces preliminary results and increases 2016 financial outlook appeared first on Core Sector Communique.
]]>July 28, 2016
Herzogenaurach – The adidas Group today announced preliminary results for the second quarter of 2016.
Group revenues increased 21% on a currency-neutral basis and 13% in euro terms to € 4.4 billion. As a result of a higher gross margin as well as operating expense leverage, Group operating profit increased 77% to € 414 million in the second quarter of 2016 (2015: € 234 million). The positive impact from the early termination of the Chelsea F.C. contract, which lifted the Q2 other operating income by a mid- to high-double-digit million euro amount, also contributed to the improvement. Consequently, net income from continuing operations increased 99% to € 291 million (2015: € 146 million). Basic earnings per share from continuing and discontinued operations amounted to € 1.45 in the quarter, reflecting a 100% increase over the prior year level (2015: € 0.73).
In light of the strong brand momentum, the Group has increased its 2016 financial outlook. Management now projects currency-neutral sales to grow at a rate in the high teens in 2016 (previously: increase by around 15%). As a result of the stronger than expected top-line development and further operating leverage, net income from continuing operations is now forecasted to increase at a rate between 35% and 39% to a level between € 975 million and € 1.0 billion in 2016 (previously: increase by around 25%). The Group’s operating margin is now projected to increase to a level of up to 7.5% in 2016 (previously: increase to a level of around 7.0%). More details on the improved outlook will be given with the publication of the quarterly results on August 4.
“We are extremely pleased how well our brands are connecting with the consumer and how fast our new strategy has started to gain traction,” said Herbert Hainer, CEO of the adidas Group. “Double-digit growth rates across all key regions and all major categories is proof positive of the initial success of Creating the New. We have every confidence that the strong momentum our brands are enjoying around the globe will continue in the second half of 2016 and beyond.”
adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 55,000 people across the globe and generated sales of around € 17 billion in 2015.
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]]>Reinforces its fitness commitment by opening doors to the brand’s 5th Fit Hub store in Punjab
New Delhi, May 19, 2016: Strengthening its focus towards becoming the most desirable premium fitness brand in the country, Reebok India launched their latest Fit Hub concept store at Silver Arc Mall, Ferozpur Road, Ludhiana.
Commenting on the launch, Dave Thomas, Managing Director, Reebok and adidas India said, “It gives us immense pleasure to launch our latest Reebok Fit Hub store in Ludhiana and we are thrilled to strengthen our presence as the go-to fitness brand in the city. By providing consumers with an avenue to shop for all their fitness needs, we aim to empower them to embark on their fitness journey and adopt the ‘Fit for Life’ attitude and mindset. We are confident that we will receive a great response from the fitness enthusiasts of Ludhiana, and that we will motivate more residents of the city to join the fitness movement. This is just the beginning as we plan to further strengthen our foothold in Punjab market and make significant inroads. We will soon launch new stores in Bhatinda, Patiala, Jalandhar and Chandigarh and spread the Reebok fitness revolution across Punjab.”
The new Reebok Fit Hub store will serve and support the local fitness community of Ludhiana, offering a new range of Reebok footwear, clothing and accessories for various fitness activities. Designed to help people change the way they perceive fitness, new ‘Fit Hub’ store is a retail concept that guides shoppers on a fitness journey from getting started, to finding the right fitness gear to suit their training needs and fitness goals.
Each store is designed to give a look and feel of a gym with fixtures that replicate gym equipment such as pull up grids, genuine gym flooring and jump boxes as seating, providing customers a one-of-a-kind retail fitness experience. The stores also have clearly demarcated merchandise sections for different fitness activities such as training, running, and aerobics, dance and yoga which creates an easy shopping experience.
Initiated in 2013 in India, Reebok’s innovative ‘Fit Hub’ stores have become popular amongst the consumer and have seen tremendous success across important markets, reaching a landmark of over 145 stores.
About Reebok India
India’s foremost fitness brand, Reebok has a pan-India presence with over 250 Reebok stores across 119 Indian cities and online presence with shop4reebok.com. Reebok has important global partnerships such as UFC and Crossfit and has a 1000+ member instructor alliance in India along with an impressive list of fitness ambassadors including Kangana Ranaut, John Abraham, Nargis Fakhri and Femina Miss India. The Brand has products in the running, training and studio (dance, aerobics and yoga) categories and innovative footwear technologies like ZPump, ZPrint
3D Mapping, CrossFit Nano and ZQUICK. Women fitness enthusiasts can look forward to being ‘Fashionably Fit’ with our new high-performance stylish apparel & footwear collection. Reebok was awarded ET Best Brands 2014 in the Sports and Fitness category. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands’ 2014 report & continued to be category leader in the 2015 report by TRA evaluating over 1900 leading brands in the country. The brand was also ranked 13th overall and 2nd in the Sportswear/Footwear category in ‘The Economic Times Most Exciting Brands’ 2015 survey.
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New Reebok campaign celebrates people who are transforming their lives through an active lifestyle
Close on the heels of MSD’s magnificent 224, Reebok Campaign features him in an all new Fitness Avatar
Mumbai, India – 4th March, 2013 – This week, Reebok launches its new, fully-integrated marketing campaign – “Live with Fire”, continuing the global fitness brand’s mission to change how people perceive and experience fitness. With this campaign, Reebok shows how living an active lifestyle can inspire people to live their lives with passion, intent and purpose – and inspire others to do the same.
The 2013 “Live with Fire” campaign celebrates people whose lives have been transformed through their active lifestyle and in doing so unifies the brand’s marketing of its fitness and lifestyle business. In addition to featuring Reebok’s core pillars of training and running, the campaign reinforces Reebok’s commitment to women’s fitness through the introduction of its Dance and Yoga collections, as well as a renewed focus on walking.
The campaign builds off the brand’s 2012 campaign, “The Sport of Fitness Has Arrived,” which featured CrossFit as a symbol of the rapidly changing fitness landscape. The campaign illustrated how CrossFit builds community and confidence and fosters a spirit of competition and camaraderie.
“At Reebok, our mission is to empower people to be fit for life, but we don’t want people to move for the sake of movement; we believe movement is the path to becoming physically, mentally and socially stronger,” said Matt O’Toole, Chief Marketing Officer, Reebok. “Since we’ve sharpened our focus on fitness, we’ve seen how reaching goals and accomplishing new feats change people and their lives. We find our inspiration in these people, who live their lives with renewed passion and intensity, and affect others with their attitude. Among our employees and our consumers we’re building a community that pushes people to do and be more, and we want to inspire others to join this movement.”
Steve Mc Phereson, Brand Director, Reebok India said: “We offer a different perspective on a healthy lifestyle and creative expression. We’re celebrating individuals who find purpose by pursuing their passions which is so relevant in a country like India where passion and emotion cuts across all demographics. In a recent study we undertook to discover Fitness Trends with Indian consumers, it was found that while Indians males are actively pursuing running and “Gymming” – the name commonly used for in-gym training activity, women were fulfilling their fitness needs through dance, yoga, aerobics and walking. The Reebok House of Fitness addresses all these categories and more through specially designed product and marketing. Through our attitude of Live with Fire we intend to ignite all of these categories and build sustainable success stories.”
MS Dhoni who is currently at his fittest best attributes his renewed interest and vigor towards fitness to Reebok. Talking about the campaign he said “Live with Fire is the most powerful philosophy to come out of the Reebok stable in recent times. I personally relate to it. To me being fit means being energetic, being able to do more and living out my life wholly, without compromising. Live with Fire is a rallying cry to action that to me, means getting out of the spectator mode and participating actively. And I urge all those with an interest in sport to work on their fitness to fuel their dreams. Not to mention that while Reebok made me sweat it out like anything, I enjoyed the process and am proud to be a part of this campaign”
“Live With Fire” campaign rolls out with a 360 degree launch plan covering TV, Out of Home, Digital, Print and Events and Activations. Reebok’s core technology product – Realflex – positioned as the ideal training footwear is the main product focus of the campaign which is scheduled to go live in the 1st week of March. Reebok’s new marketing campaign takes innovation a notch higher with exciting initiatives packed across all media tools. While the brand intends to cut the clutter through impactful and larger than life moving shoe cut-outs in outdoor and a one of kind fitness activation on digital, it is also engaging the target audience through associations with gyms like Fitness First and Sport Fit by MSD.
After creating a strong buzz around Flex a Move – The First Ever Online Flash Mob in the World, Reebok is all set to launch “Ignite the Fitness Fire” – a mobile application that will encourage users to step into a Fitness Zone like Gyms/Parks etc and win exciting rewards while competing with MS Dhoni and beating him in the challenge. The app will be available on Apple and Android devices as well as online on Facebook.
About Reebok India
Reebok India has a pan – India presence with 500 exclusive franchise stores. The company’s brand vision is fulfilling potential, its mission – always challenge and lead through creativity. Reebok has a 1000 member strong instructor alliance in India. Reebok’s innovative footwear technologies like Easytone, Zigtech and RealFlex have set an all new benchmark in the industry. In the past, Reebok supported its fun with fitness brand promise through their global tie up with Cirque De Soleil for Jukari- Fit to Fly and Fit to Flex fitness program. In recent times, Reebok has also partnered with CrossFit – the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders. Reebok also supports athletes in hockey and tennis and is the official outfitter for Force India Formula one team. Reebok has an impressive list\ of brand ambassadors including the likes of Captain MS Dhoni, Gautam Gambhir, Irfan Pathan, Sandeep Singh and Sardar Singh among others.
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Uses Technology To Transform Training Gear
Mumbai, February , 2013: With a renewed focus on fitness and on creating a ‘fit brigade’, leading sportswear and fitness major Reebok has announced the launch of RealFlexTransition 2.0.
Real Flex 2.0 is a technology-powered shoe range that is focused on giving consumers fulfillment of their fitness needs, and is designed for natural motion.
Reebok’s Real Flex 2.0 helps your feet flex naturally and land on the ground, it is bio mechanically correct and safer than running in any other shoes in the concrete man-made world of today.
RealFlex 2.0 features 53 independent ‘sensors’ on the bottom of the shoe strategically positioned to adapt to all training surfaces, hence making the range perfect for training, offering stability and durability.
With its minimalist construction on the upper, RealFlex 2.0 delivers a ‘sock like’ feel to the athlete. When combined with the sensors on the bottom of the shoe, RealFlex 2.0 promotes and enhances natural movement in a way that allows the athlete to move the way nature intended.
Reebok has used advanced technology to delve deep into the training enthusiast’s patterns and fitness activities to create Real Flex 2.0, which in turn, recreates the natural motion of the human foot, offering enhanced protection for the wearer, and ultimate flexibility.
The RealFlex range is priced at Rs. 5,999/- onwards, and can be found at Reebok stores in a whole new retail environment where consumers will get experiential fulfillment of their fitness needs. RealFlex is available in black/green, white/red, vital blue/white and flat grey/vitamin C.
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