Mumbai:  LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys.

Larsen & Toubro (L&T) is often referred to as ‘the Builder of the India of the 21^st Century’, and the Company that carries the flag of India Inc. across multiple geographies. For over seven decades, L&T has been making a critical contribution to high impact sectors of the economy – Defense, IT, Infrastructure, Construction and Heavy Engineering. L&T was looking at the digital medium as a force multiplier for its strategic communications.

After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner. L&T was impressed with LinTeractive’s strategic framework which provides a roadmap for companies looking to be digital future ready in communications.

Commenting on the appointment, Deepak Morada, Vice President Corporate Brand Management & Communications at L&T said: “Digital is a key focus area and as a group we wanted to go beyond looking at it as just another medium, truly harnessing the power of digital to change the conversation. At L&T, we’re at the forefront of technology across multiple domains and industries – we aim to provide an equally cutting edge experience to our customers, and we have reason to believe that LinTeractive possesses the requisite skills and experience.”

The challenges of digital for a large conglomerate is not a simple thing, but Sumanta Ganguly, Executive Vice President, LinTeractive feels that it needs to start with changing how digital is perceived across the multiple stakeholders inside the organization.

On the state of digital marketing in India, Ganguly commented: “The business of digital in India for most brands today remains an additional check box –a thing to do. At LinTeractive we look at digital as a way of doing things instead. With L&T we sensed an opportunity to deploy the power of this concept in response to the increasingly digital world of today.”

On partnering L&T, Vikas Mehta, Group CMO & President – Marketing Services, MullenLowe Lintas Group said: “In the past 70 odd years, the L&T Group has played a pivotal role in building things that are at the core of today’s India. During these 70 odd years, Lintas has partnered hundreds of brands into becoming a part of India’s popular culture. The opportunity to collaborate with L&T, as they aim to re-imagine their businesses for a digital world, is a matter of great pride for the MullenLowe Lintas Group. We realize the tremendous responsibility that L&T has entrusted LinTeractive with.”

About LinTeractive:

LinTeractive is the digital agency from MullenLowe Lintas Group. It is one of the youngest and fastest growing digital agencies in India with offices in Mumbai, Delhi and Bangalore. The agency helps businesses connect with customers through ‘On & Offline’ solutions that are brought to life using best-in-class and latest technologies. It today partners some of India’s leading businesses such as Dabur, Godrej HIT, Karvy, Rohan Developers, Turkish Airlines, Woodland and many more in their path to digital transformation.

MullenLowe Lintas Group is one of the largest country operations of the MullenLowe Group (part of the Interpublic Group of Companies (NYSE: IPG). It has operating divisions in advertising (Lowe Lintas, Mullen Lintas), design (dCell), PR (GolinOpinion), brand consulting (LinConsult), experiential marketing & activation (LinEngage), healthcare marketing (LinHealth), video content (LinProductions) and digital marketing (LinTeractive) that manage 300+ clients. With a talent pool of over 900 people across 7 cities in India, MullenLowe Lintas Group currently manages more brands amongst the Top 10, Top 20, Top 50 and Top 100 of AC Nielsen-Brand Equity’s India’s Most Trusted Brands (2013 and 2014), than any other agency in India. In February 2015, MullenLowe Lintas Group was ranked the No. 1 creative agency in the world in effectiveness by the World Advertising and Research Council’s report, WARC 100. Recently, the group was declared the Effie Agency of the Year for 2015 in India.

To know more about MullenLowe Lintas Group, visit us at www.mullenlowelintas.in or follow on Twitter, Facebook, LinkedIn or

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Mumbai, September 16, 2015: Larsen & Toubro (L&T) has received an order valued at around ` 1700 Crores from Marubeni Corporation, Japan, for setting up the Bibiyana III 400 MW Combined Cycle Power Plant Project of Bangladesh Power Development Board (BPDB).

BPDB awarded the EPC contract for setting up the 400 MW gas based power plant project to Marubeni Corporation of Japan, which in turn awarded the EPC sub-contract to L&T on turnkey basis. This plant will be located at Nabiganj Upzila in Habiganj District of Sylhet Division, in the north-eastern sector of Bangladesh, at a distance of approximately 130 km by road from Agartala in India.

L&T’s scope of work includes design, detailed engineering, supply, installation and commissioning of the complete power plant on turnkey basis. The plant will incorporate state-of-the-art advanced class gas turbine and generator from Mitsubishi Hitachi Power Systems, Japan, and high efficiency steam turbine and generator from Fuji Electric company, Japan, which will be procured by L&T. L&T-Sargent and Lundy, a joint venture company of L&T, will carry out the plant integration and detailed engineering, using proprietary technology of Sargent & Lundy LLC, USA.

The project will be executed by the Gas Based Power Projects Business Unit of L&T Power, based in Baroda. L&T’s well-established strengths in design, engineering and construction, accompanied with robust quality, safety standards, and on-time delivery are vital contributors to its success in the power industry.

L&T has already executed several large gas based power projects on EPC basis for Government Utilities and independent power producers in India and abroad. L&T is currently executing two more gas based power projects in Bangladesh on EPC basis – the 360 MW Bheramara combined cycle power plant development project of North West Power Generation Co. Ltd. and the 225 MW Sikalbaha combined cycle power plant project of BPDB. Both the projects are in advanced stages of execution.

Background:

Larsen & Toubro is an Indian multinational engaged in technology, engineering, construction, manufacturing and financial services with over USD 15 billion in revenue. It operates in over 30 countries worldwide. A strong, customer–focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for over seven decades.

Know more about L&T’s power projects: http://www.lntpower.com/

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Mumbai, September 16, 2015: L&T announced the appointment of Dr. Hasit Joshipura for its Corporate Centre that functions as a nodal unit across all businesses and Group Companies of the conglomerate.

In addition to securing the full benefits of the overall strengths of L&T, the Corporate Centre will identify synergies and ensure sharing of best practices. This is in line with the Company’s strategic plan to re-group competency centres across its various business verticals.

Prior to joining L&T, Dr. Joshipura was Senior Vice President, South Asia and Managing Director – India of GlaxoSmithKline Pharmaceuticals (GSK). He was also the Chairman of the Board of GSK, Sri Lanka. A graduate in electrical engineering and alumnus of IIM- Ahmedabad, Dr. Joshipura completed his doctorate at the School of Management, IIT, Mumbai. He has over 33 years of experience in several leading organisations including the Tata Administrative Services, Unilever Group and Johnson & Johnson.

Commenting on the appointment, Mr. A. M. Naik, Group Executive Chairman, L&T said that “in the rapidly changing business environment, Dr. Joshipura’s diverse experience will add fresh perspective to our various businesses.”

Dr.Joshipura will be inducted into the Company’s Executive Management Committee and will assume responsibility for corporate functions, and will drive formulation and implementation of the company’s strategic plan.

Background:

Larsen & Toubro is an Indian multinational engaged in technology, engineering, construction, manufacturing and financial services with over USD 15 billion in revenue. It operates in over 30 countries worldwide. A strong, customer–focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for over seven decades.

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Mumbai, June 22, 2015: L&T’s Metallurgical and Material Handling (L&T-MMH) business has secured new orders worth ₹ 1507 crores across various verticals.

L&T–MMH has won a prestigious EPC order from Emirates Global Aluminum (EGA) for its greenfield alumina refinery development project in Al Taweelah, Abu Dhabi, UAE. The scope involves engineering, procurement, fabrication, erection and associated works for the tankages package.

In the domestic arena, L&T-MMH won EPC orders from SAIL for the installation of a slab caster, and suppressed combustion system along with replacement of basic oxygen furnace converter for modernization of its Steel Melt Shop at Bokaro.

L&T–MMH has also secured orders from its existing customers both in Steel & Material Handling Segment.

These orders are clear signs of improved business prospects in the sector L&T-MMH operates as well as reinforcing the premium position it occupies in the domestic arena and increasing presence in the Gulf. The capabilities of L&T-MMH to provide technology, engineering, manufacturing and construction services coupled with the commissioning and demonstration of performance of all critical units of metallurgical as well as material handling plants give it the unique status of a complete solution provider in the industry.

Background:

Larsen & Toubro is an Indian multinational engaged in technology, engineering, construction, manufacturing and financial services with over USD 15 billion in revenue. It operates in over 30 countries worldwide. A strong, customer–focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for over seven decades.

* L&T Metallurgical and Material Handling is a brand of Larsen & Toubro

Website: http://www.larsentoubro.com/

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MoD contract affirms L&T’s design & build capabilities for Naval Vessels

Mumbai, June 3, 2015:  Larsen & Toubro (L&T) has been awarded a contract, valued at   `468 crore, by the Ministry of Defence for the design and construction of a floating dock for the Indian Navy (FDN).  The floating dock is expected to significantly enhance the support infrastructure of the navy for docking of warships and submarines for repairs and refits.

“In keeping with Government’s ‘Make in India’ thrust, complete design and engineering of FDN will be undertaken in-house at L&T’s Warship Design Centre. The Floating Dock will be capable of docking Naval Ships and Submarines of up to 8000 T displacement with draughts up to 7 m, during day and night,” said Mr. M.V. Kotwal, President, Heavy Engineering and Member of the Board, Larsen & Toubro. “The Dock will conform to international norms and will incorporate fully automated Ballast Control System. The FDN will be self-sufficient, catering to the dock side services requirements of docked and berthed warships.”

L&T is already executing MoD contract for design and construction of 54 fast Interceptor Boats (IBs) for the Indian Coast Guard (ICG). 27 IBs have already been delivered so far to ICG with the latest boat having been delivered two years ahead of schedule. L&T is targeting to complete delivery of all boats well ahead of schedule.

The floating dock contract for FDN comes to L&T on the back of a recent order for design and construction of seven offshore patrol vessels for the ICG at `1432 crore. L&T’s Kattupalli Shipyard near Chennai is specially designed for undertaking simultaneous construction as well as refits of multiple ships and submarines. At present, three naval ships are undergoing medium refits and one coast guard offshore patrol vessel is slated to enter the yard shortly for refit.

With the construction and refit of multiple defence vessels, L&T is now playing a significant role in the creation and upkeep of India’s defence fleet assets.

Background:

Larsen & Toubro is an Indian multinational engaged in technology, engineering, construction, manufacturing and financial services with over USD 15 billion in revenue. It operates in over 30 countries worldwide. A strong, customer–focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for over seven decades.

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Mumbai, April 10, 2015: Larsen & Toubro (L&T) and France-based AREVA have signed a Memorandum of Understanding for cooperation to maximize localization for the EPR Nuclear Power Plant to be built at Jaitapur, Maharashtra. AREVA’s EPR nuclear reactor is a 3rd Generation advanced pressurized water reactor.

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Mumbai, March 10, 2015: L&T’s Metallurgical and Material Handling (L&T-MMH) business has secured orders worth ₹ 1242 crores across various business segments during Q4 of FY 14-15.

L&T–MMH has won EPC orders from SENAAT General Holding Corporation, Abu Dhabi, for its 240000 TPA Longitudinal Submerged Arc Welded (LSAW) Pipe Mill project and 20000 TPA Seamless Copper Tube Plant project both located at Abu Dhabi. Finished products from the plants will cater to the requirements of the oil & gas and utilities industries respectively.

“Winning these prestigious international orders only affirms our capability to manufacture high-end equipment for the metallurgical sector”, said Mr. Shailendra Roy, L&T’s Whole-time Director. “Metallurgical and Material Handling business maintains its leadership position by offering complete solutions in heavy fabrication, intricate castings, precision machining and critical assemblies. The orders won from SENAAT are clear signs of opening of international market in the metallurgical segment.”

In the domestic arena, L&T MMH won orders from HPCL – Mittal Energy Limited and other add on packages from its existing customers.

Background:

Larsen & Toubro is a major Indian multinational engaged in technology, engineering, construction, manufacturing and financial services, with global operations. Its products and systems are marketed in over 30 countries worldwide. A strong, customer–focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for over seven decades.

* L&T Metallurgical and Material Handling is a brand of Larsen & Toubro

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“We are happy to know that an agreement has been announced between the Indian & US governments on the contentious issue of Civil Nuclear Liability.

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The new facility is designed to accommodate up to 2000 HIV positive patients

Mumbai, December 01, 2014: Larsen & Toubro Ltd today announced the inauguration of its new Anti-Retroviral Therapy (ART) Centre in Kol Dongri, Andheri (East), Mumbai. Mr. M V Kotwal, Whole-Time Director and President, Heavy Engineering, Larsen & Toubro inaugurated the new and exclusive 2500 square feet facility.

The new facility is built and operated by L&T and owned by the Municipal Corporation of Greater Mumbai (MCGM). This initiative is in partnership with Mumbai District Aids Control Society (MDACS).

The previous ART Centre operating from the L&T run Andheri Health Centre on Suren Road was initiated by Mr. A M Naik, Executive Chairman, Larsen & Toubro with the support from Health Department of Government of India.  Since, its inception in August 2009, over 1150 HIV/AIDS cases have been registered at this Centre of which 913 patients have been administered ART at the centre.

The increasing number of patients propelled L&T to build and shift into a larger facility. The new ART Centre has been designed to accommodate up to 2000 HIV positive patients – a 100% increase from its current capacity of 1000.

HIV/AIDS positive patients can undergo the entire range of pathology tests for their treatment here and also receive free receive medical consultation. Patients can avail X-Ray and other super specialty consultations free of cost and further benefit from the highly concessional rates charged for Ultrasonography. Medicines issued at the facility are as per the NACO protocol.

L&T is one of the first few corporates which responded to HIV/AIDS in India as early as 1985. Over the years, L&T’s awareness campaigns’ have sensitized over 30,000 employees. The company  has further undertaken various awareness campaigns such as street plays, lectures, and games conducted in colleges. L&T has also started Self Help Groups for daily living practices, meditation, vocational guidance and nutrition etc.

Background:

Larsen & Toubro is a major Indian multinational engaged in technology, engineering, construction, manufacturing and financial services, with global operations. Its products and systems are marketed in over 30 countries worldwide. A strong, customer–focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for over seven decades.

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Will Build 2000 Toilets Initially & Progressively Scale Up To 5000

Mumbai, August 31, 2014: Mr. A.M. Naik, Group Executive Chairman, Larsen & Toubro, announced a major CSR initiative that would add traction to the ‘Swachh Bharat Abhiyan’ programme recently launched by the Prime Minister Mr. Narendra Modi on Independence Day. Observing that the objectives of L&T’s ongoing CSR programme were aligned to the mission of ‘Swachh Bharat Abhiyan’, Mr. Naik said that the Company would set in motion the process of building 5000 toilets.

L&T along with L&T Public Charitable Trust arecommitted to building India’s social infrastructure. The investments will cover water supply & distribution, sanitation facilities, healthcare facilities and skill training institutes.

As ‘Builders to the Nation’, L&T will leverage its  strong presence in the engineering, construction and infrastructure sectors, to  reach out and build social infrastructure for the weaker sections of society. Over the years, the company has strengthened its social capital by improving the lives of the individuals in the communities it works with. In the last year alone, it has impacted over 8 lakh beneficiaries through various social interventions. Over two and a half lakh children have benefitted through education programs that focus on enriching learning, while also providing hygienic sanitation facilities in schools. Pre-school programs also benefit to children at anganwadis and balwadis. In addition, over 5 lakhs individuals benefited from L&T’s healthcare programs and 45 thousand unskilled youth per year were made employable through skill training institutes set up by the company. These actions flow from the belief that helping people from the lower strata of society and school drop-outs to acquire the skills to earn a living is more beneficial in the long run than just doling out aid.

L&T’s CSR initiatives work towards the following outcomes in programs based on need assessment:

• Water & sanitation (availability of clean drinking water and hygienic  sanitation facilities)
• Improved access to education (increased enrollment in pre-school children attending neighborhood schools) and improving the quality of learning (better school infrastructure, better teaching-learning process)
• Improved access to quality health care (expanding infrastructure of health centres, increased number of people accessing quality health care Skill development Enhancing the employability of youth (augmenting training capacity, improved infrastructure of company managed skill development centres)

Mobile vans extend the outreach of L&T’s health care initiatives far beyond cities with established medical facilities.  The Company has a fleet of Health Care Vans which travel from village to village providing medical services to the needy. Each van carries a team comprising a doctor, paramedical staff and medicines for common illnesses.

In addition, L&T’s ‘Science on Wheels’ project is adding significant value to education.  Mobile vans equipped with the facilities of a science laboratory visit village schools and enable children to observe and participate in science experiments. Students and teachers have reported that the ‘hands-on’ experience in subjects like physics, chemistry, biologyetc are proving to be interesting and valuable.

L&T also collaborates with premier institutes and non-government organizations to ensure effective implementation and monitoring of its community initiatives. L&T also plans to harness technology and employ innovative approaches to address the issues that communities face.

Background:

Larsen & Toubro is a major Indian multinational in technology, engineering, construction, manufacturing and financial services conglomerate, with global operations. Its products and systems are marketed in over 30 countries worldwide. A strong, customer–focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business over seven decades.

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