– Associating with GOONJ for a cause –clothes reaching the masses

– Wardrobe inessentials to be exchanged for redeemable points

– Over half a million styles from 2000 brands on offer

Bengaluru, November 20, 2017: Myntra announces the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on the 21st of November. This is the 2^nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to choose from half a million styles from over 2000 leading global and domestic brands at attractive prices. A special feature of the campaign also allows shoppers to give away extra clothes, footwear, home furnishings and more against redeemable points that can be used to shop and upgrade their wardrobes.

‘Myntra Fashion Upgrade’ is a unique initiative that aims to give back to the society and stems from the idea of ‘doing good’ along with ‘looking good’. One of the key highlights of the campaign is Myntra’s association with GOONJ, a not for profit organization which channelizes unused clothes lying idle in urban homes, to the far-flung villages of India as an important development resource. As part of special arrangements made during this event that revolves around the concept of Fashion Karma, shoppers can submit up to 15 units of clothing, footwear etc with Myntra. The notion encourages people to increase their Karma score by giving away extra wear which will then be refurbished and reached out by GOONJ across the country. Through this association and drive, Myntra is enabling hundreds of thousands of people from across states to procure clothes, making it one of the largest ever initiatives in this direction.

An individual shopper can redeem points worth rupees 15,000/- in lieu of gifting needless clothes to the rural community through Myntra and Goonj and spreading joy across multiple cities. Myntra expects a twofold rise in sales during the period with 28 million sessions and a threefold spike in traffic to the platforms, resulting in a million shipments at the end of the fourth day.

Some of the leading in-house brands such as Roadster, HRX, All About You, Anouk and Dressberry are introducing a range of new styles during the event. Also, global brands such as Tommy Hilfiger, Jack & Jones, UCB, Vero Moda, Forever 21, Nike, Adidas, Puma, AND, USPA and national brands such as Lavie, Red Tape, W and Biba among others are presenting some of their latest collections.

Speaking about the campaign, Ananth Narayanan, CEO, Myntra-Jabong, said, “Myntra Fashion Upgrade offers fashion shoppers a very unique opportunity to upgrade their wardrobes with the added satisfaction of giving away a small portion of their wardrobe for a cause. We expect more than 2 million units of clothing, footwear etc to be handed over by shoppers and over 1 million people participating in the event. We are extremely delighted to associate with GOONJ and appreciate their efforts towards channelizing resources for rural development and would like to urge shoppers to participate in this initiative.”

Added, Naresh Krishnaswamy, Chief Revenue Officer, Myntra, “Consumer is always at the core of any decision we take at Myntra. According to our consumer research, 68% of Myntra consumers have shown willingness to participate in an event that contributes to a human cause. We are expecting double the baseline revenue in the span of 4 days. The uniqueness of this particular campaign is likely to enable us achieve stats beyond expectations. Customers can also avail a 10% instant discount on purchases made using HDFC cards.”

‘Myntra Fashion Upgrade’ is led by fashion, brands, styles, designs and trends, and is a move away from the traditional discount format.

About Myntra:

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

About GOONJ

About GOONJ:  GOONJ (means an echo) a multi award winning social enterprise, using the urban discard for fueling wide spread development work across village India. While dealing with more than 3000 tons of material annually, Goonj reaches this material as a resource, as a parallel currency with dignity to the rural communities as they take up large scale development work like recharging water bodies, rebuilding local infrastructure, education, for addressing their own issues. Goonj’s work has also led to the systemic changes in the disaster relief & rehabilitation work; while it has also opened up the most taboo issue of menstrual hygiene and providing clean cotton cloth as a viable solution. For details, please refer- www.goonj.org.

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Garment collection drive at Sasmira Institute begins

Texathon, world’s first and only run organized by the textile community to take place in Mumbai on 9^th July

Registrations are now LIVE at www.texathon.com

Mumbai, 6 July 2017: SASMIRA at Worli is a landmark of Mumbai with strong roots in Textile sector since last   50 years.  The institute which has trained over 30,000 professionals who run businesses globally today, have come together to form Sasmira Alumni Foundation (SAF) to give an impetus to a cause which truly needs to be voiced.  The concept, aptly titled NO NAKED CHILD, is a unique initiative which aims to provide clothing to under privileged children across the country with the help of several partners supporting the cause.

Mr. Mahesh Bapat, Secretary, Sasmira Alumni Foundation (SAF), “This large network is being brought together by the Sasmira Alumni Foundation (SAF) to effectively work together in a coordinated manner towards hosting TEXATHON, an annual affair which is an effort to galvanize the alumni and others from the textile industry in a unique way for execute the world’s 1st Textile Community Run, “Texathon”, scheduled for 9th July 2017. The Texathon property by SAF, is world’s first and only run organized by the textile community. It stems from the experience that depicts the changing face of India. We, the Textile fraternity can do a great deal in this generation by putting together our efforts. Who else but the Clothing Man can best make this happen”.

Ms. Kavita Gupta, Textile Commissioner who lends her support to the event shares, “I am really very happy that SAF has put together this first of its kind event in the world which throws light on two key aspects, one is the cause of No Naked Child which means clothing for the under-privileged through the run and other is the Physical Fitness which takes a back seat in this otherwise glamorous world.  Texathon thus aims to bring two energies together making it a memorable event for the Textile fraternity”.

At the onset of the major announcement of the cause, Mr. Charan Ahuja, Project Head – No Naked Child, Sasmira Alumni Foundation (SAF) shares “Over the next 2 weeks, SAF proposes to have a collection centers at SASMIRA and across places in Mumbai for students, alumni, textile companies and the public in general to give sparingly used clothing, fabrics and garment surplus for the cause of ‘No Naked Child”.

Joining hands with Goonj – an NGO recognized for its vast reach in addressing basic need of clothing through its various campaigns across the country, SAF will reach out to many helping hands to give their surplus to the NO NAKED CHILD cause. This will be done by way of financial contributions for spending on stitching of the fabrics as well as for sourcing surplus garments from the industry. Mr Anshu Gupta, Founder-Director, GOONJ shared: “For us the issue was that clothing was never considered an issue. Despite being in the list of 3 basic needs of human kind, it always remained a non-issue. For GOONJ, clothing is synonymous of dignity. We don’t do charity with the most charitable subject which is clothing. Rather people work on their own issues under our nationwide initiative Cloth for Work and then are rewarded with clothes and other material. GOONJ, which means ‘echo’ uses clothes as a resource. I wish Texathon all the best and we are certainly happy to work together on this campaign.

Mr. Mahesh Bapat, Secretary, Sasmira Alumni Foundation (SAF), further adds, “Texathon” is aimed at the textile community, but it will be embracing all runners, professionals across the community and those wanting to make a difference by being a part of this first of its kind initiative and keeping alive the rick culture of Textile sector”.

“Texathon” will be run at distances of 10k, 5k, 3.5k respectively on 9th July 2017. It is a perfect Monsoon run with the heavy rains to cool the runners down. The marathon will traverse through scenic parts of Worli Seaface, Dadar, Prabhadevi etc. This marathon will give a chance to people to participate in an initiative which will help in clothing underprivileged children. The aim of this marathon is to raise funds which will help to support “No Naked Child”.

SAF invites the fraternity to and the community at large to be a part of this Run for a Cause Initiative at http://texathon.com/

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Exchange your old watch for a good cause till May 2016

Bangalore, May 23, 2016: Flipkart, the largest e-commerce marketplace, introduced India’s first-ever online exchange program for watches. This first-of-its-kind initiative is in partnership with leading watch brand Fossil and Goonj. The watches that are received through this exchange program will be contributed to Goonj—an award winning voluntary organization in India. Once the sale is over, the watches will be distributed by Goonj in the areas where they currently offer humanitarian services.

Customers can avail upto Rs.1500 off on watches under Fossil brand (Skagen, Emporio Armani, DKNY and Michael Korrs) in exchange of old watches till end of May 2016. The program is aimed at offering customers’ value for their old watches as well as a chance to upgrade to premium styles, designs and technology.

Commenting on the latest exchange program, Rishi Vasudev, VP – Fashion, Flipkart, said, “Flipkart Watch Exchange, is the first-ever online exchange offer on watches in India which will help customers make a difference. With this new initiative, our focus is to offer customers an easy way to exchange and upgrade to premium models that they desired to buy next. Additionally, our partnership with Goonj will also help customers with the right channel to donate their watches. Last year, we launched our exchange programs for mobiles and appliances which has been a great success. Introduction of exchange program for watches is a first-of-its-kind effort that the Indian watch industry will see.”

Rishi added, “Customers are increasingly browsing and shopping for watches online. Flipkart has witnessed tremendous growth in demand across budget and premium watch brands. With close to two lakh watches from across 50 brands, this is one of the fastest growing category under Flipkart lifestyle.”

About Flipkart

Flipkart is India’s largest e-commerce marketplace with over with over 60% market share of mobile commerce. With a registered customer base of 50 million, Flipkart offers more than 30 million products across 70+ categories including Smart Phones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle.

Launched in October 2007, Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 30-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With over 85,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.

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New York, 15 February 2013 – Twenty-four social entrepreneurs have been acknowledged by the Schwab Foundation as Social Entrepreneurs of the Year 2013. The winners were selected in recognition of their innovative approaches and potential for global impact. The impact of the award will be discussed during a livecast session at The Huffington Post featuring Hilde Schwab, Co-Founder and Chairperson, Schwab Foundation for Social Entrepreneurship, and David Aikman, Senior Director, World Economic Forum and Head, Schwab Foundation for Social Entrepreneurship.

“Now that the terms social entrepreneurship and social innovation are well known, it is easy to forget that even a few short years ago they were virtually unheard of,” says Hilde Schwab. “For decades and in relative obscurity, social entrepreneurs have been doing the hard work of building trust with the poor, finding solutions to their problems and creating entire business models and organizations that take their needs into account.”

The 2013 awardees include: Salvatore Forello, Addiopizzo (Italy), Anne Githuku-Shongwe,Afroes (South Africa), Bedriye Hulya, B-fit (Turkey), Frederick K.W. Day,  Buffalo Bicycle Company (USA), Janet Longmore, Digital Opportunity Trust (DOT) (Canada), Jane Chen andRahul Panicker, Embrace Innovations (USA), Mois Cherem Arana, Enova (Mexico), Anshu Gupta, Goonj (India), Rebecca D. Onie, Health Leads (USA), Jim Ayala, Hybrid Social Solutions Inc. (HSSi) (Philippines), Jonathan Hursh, INCLUDED (People’s Republic of China), Cybele Amado de Oliveira, Chapada Institute (Brazil), Kristin Peterson, Inveneo (USA), Chuck Slaughter, Living Goods (USA), Mads Kjaer, MYC4 (Denmark), Andrew Youn, One Acre Fund (USA), Sugianto Tandio, Tirta Marta (Indonesia), Tristan Lecomte, Pur Projet (France), Reese Fernandez-Ruiz, Rags2Riches (Philippines), Kurt Holle, Rainforest Expeditions (Peru), Tom Szaky, TerraCycle Inc. (USA), Gopi Gopalakrishnan, World Health Partners (WHP) (India), and Njideka U. Harry, Youth for Technology Foundation (YTF) (Nigeria).

The awardees will become part of the broader Schwab Foundation community of Social Entrepreneurs, which includes 234 social entrepreneurs from 59 countries. Schwab Foundation Social Entrepreneurs are fully integrated into the events and initiatives of the World Economic Forum. They contribute actively to and benefit from peer-to-peer exchanges with other social entrepreneurs as well as interaction with top leaders in business, government, civil society and the media.

“Social entrepreneurs are an integral community of the World Economic Forum, and an increasingly sought after one,” says David Aikman, Senior Director, World Economic Forum and Head, Schwab Foundation for Social Entrepreneurship. “A growing number of corporations see income inequality and environmental problems like climate change as fundamental threats to their long-term growth. Many governments are starting to rethink the way they deliver goods and services that improve social outcomes. We are seeing greater appetite among other stakeholder groups of the Forum to learn from social innovation models and collaborate with social entrepreneurs in innovative ways. I am confident this trend will only continue to grow in the future, and the World Economic Forum is proud to be at the forefront of catalysing partnerships amongst these stakeholder groups for social and environmental change.”

To nominate a social entrepreneur or to apply for the 2014 award, please visit: www.schwabfound.org.

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