Impacts several hundreds of girls enrolled in the Girl Education Program across India

27^th September 2016: Burger King India partners with Room to Read ‘Girl Education Program’ in India; supports girls in underserved communities with the resources they need to stay in school. Room to Read’s Girls Education Programme focuses on supporting girls to overcome these challenges during their transitions into and through secondary school, because that is where the biggest and most permanent gaps in gender equality in education take place. This partnership will benefit girls studying in Government secondary schools across Andhra Pradesh, Chhattisgarh, Delhi, Rajasthan, Telangana, and Uttarkhand through a multi-faceted intervention that includes: life skills education, mentorship, material support, and family and community engagement that helps girls to succeed in the secondary education.

Burger King India campaign would directly support these girls to complete one year schooling along with key decision making skills that would enable them to stay at school and prepare them towards tertiary education and carrier opportunities. The Room to Read Girl Education Program has benefited more than 8400 Girls across 7 states in India (Andhra Pradesh, Chhattisgarh, Delhi, Rajasthan, Telangana, Madhya Pradesh and Uttarakhand.   Donation raised through this campaign will support the cost of one year schooling. Funds for the program will be raised through individual donations.

Customers can donate at any of the 62 Burger King restaurants across India or online through: http://www.roomtoread.org/DonateIndia.   All donations are tax exempt under Section 80(G) of the Income Tax Act (1961).

Speaking on the partnership Mr Rajeev Varman, CEO Burger King India commented “Burger King India is committed to this cause across the world and in India. It’s not just about helping girls graduate to next grade, but also develop life skills”. He further added “In addition to material & academic support and mentorship, the program focuses on life skill education activities which include workshops, camps and extracurricular activities focused on self-awareness, interpersonal skills, decision-making, creative thinking, and coping with emotions.”

This initiative is a part of the ROOM TO READ – BURGER KING MCLAMORE FOUNDATION Partnership; a global initiative that supports the Room to Read’s Literacy Program. Through donations from generous BURGER KING® employees, franchises and restaurant guests in select areas in Europe, Asia and Africa, as well as donations directly from the BURGER KING McLAMORE℠ Foundation, the BURGER KING® system today supports more than 69,000 students through Room to Read’s Literacy Program in Cambodia, India, Nepal, Sri Lanka, South Africa, Tanzania and Zambia. The foundation supports 33 schools across 5 states in India (Rajasthan, Chhattisgarh, Delhi, Mumbai and Telangana

Speaking on the partnership, Mr. Deepak Dogra, Director Operations, Room to Read India Trust said “At Room to Read we believe World Change Starts with Educated Children. In partnering with Burger King, Room to Read is able to reach out with its mission to millions of Burger King customers every day. This campaign helps us create a measurable lifelong change in the lives of children and girls at the grass-root level. I am sure this partnership will further the impact and scale of our programs and create best practices that sustain the change we make with this contribution”

ABOUT BURGER KING INDIA

Burger King India Private Limited is the master franchisee for BURGER KING® in India, operating BURGER KING® restaurants nationwide. Burger King India opened its first restaurant in India in 2014 and operates 65 restaurants across Mumbai, Delhi NCR, Pune, Bengaluru, Hyderabad, Chennai, Kochi, Chandigarh, Ludhiana, Jalandhar, Amritsar, Karnal, Rajpura, Jaipur, Dehradun and Vijawada.

ABOUT BURGER KING MCLAMORE(SM) FOUNDATION

The BURGER KING McLAMORE(SM) Foundation is a 501(c)(3) non-profit public charity, whose global efforts support the advancement of education. Inspired by BURGER KING® brand co-founder James W. McLamore, its mission is to make a positive impact by building brighter futures through education and providing emergency hardship assistance to members of the BURGER KING® family. The Foundation partners with select charitable organizations worldwide that share its mission of advancing education. To learn more about the BURGER KING McLAMORE(SM) Foundation, visit www.bkmclamorefoundation.org, follow us on Facebook, Twitter, Instagram and Snapchat or call 305-378-3186.

ABOUT ROOM TO READ:

Room to Read is an award-winning, non-profit organization working to transform children’s lives through literacy and gender equality in education. Our core belief is that world change starts with educated children. We focus on two critical phases of a child’s educational development: primary and secondary school. First, Room to Read operates our Literacy Programme in primary schools to help all children obtain reading skills and develop the habit of reading – the foundation of all learning. We provide educational materials, libraries, safe classrooms, teacher training and curriculum development, depending on the needs of the region and local communities. Second, recognising that girls in our countries of operation are at a much higher risk of dropping out in secondary school, we provide them with extra support through our Girls’ Education Programme. This holistic programme combines mentoring, financial and academic support, life skills training and community engagement. To date, Room to Read has benefited more than 10 million children across the 10 countries in which we work: Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Tanzania, Vietnam, and Zambia. Our Literacy Programme operates in more than 18,000 schools and our Girls’ Education Programme supports more than 38,000 girls.

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Expands in Punjab, with the second outlet in the state 

Ludhiana, August 27, 2015: BURGER KING®, the American burger chain is all set to launch its first store in Ludhiana on 28th August 2015. The outlet is the second in Punjab, with one in Chandigarh which opened in the month of May. The store is located at a convenient, central location on the ground floor in Aman Plaza, Sarabha Nagar, Ludhiana.

With the opening of this outlet, BURGER KING® has 26 outlets across Delhi, Mumbai, Pune, Bangalore and Chandigarh since its launch in November 2014. With robust expansion plans, the brand now plans to expand its footprint in Punjab, Hyderabad and Chennai in the coming months.

Commenting on the launch, Mr Rajeev Varman, CEO, BURGER KING® India said, ‘We have been receiving an overwhelming response from Chandigarh and with the Ludhiana launch, we are glad to strengthen our foothold in Northern India. We look forward to serving our much loved burgers, especially the WHOPPER®, to our guests at Ludhiana.”

He added “India is a unique market. The taste palates though is experimental, mostly people like to savour the taste they are brought up with. That is why we have created an entirely new menu for India.   We did not carry products from abroad but carried concepts and the cooking platform and ethos that BURGER KING® is known for. BURGER KING® India’s menu is quite innovative and we wish to offer our customers a whole new experience of burgers. We wish to create a distinct identity and taste that our consumers with resonate with.”

The menu for India was tested through consumer research with 3000 consumers prior to the launch.  Apart from the flagship Whooper (R), which is available for Indian consumers in Veg, Chicken and Mutton variants, the brand also has on offer a very unique and tasty Chicken Tandoor Grill burger which is one of the bestselling product and a favourite across markets. In its endeavour to offer innovative and great tasting products to customers, the brand has recently introduced Hi-Fries in three variants – cheesy, Italian and Chicken and Chicken Keema Crunch burger.

BURGER KING® has also introduced a very easy upgrade to combo pricing that helps customers enhance their dining experience. You can upgrade any burger to a combo including fries and a fountain drink at just INR 50 across the menu.

The unique appeal for Burger King lies in the quality where the brand is conscious of its standards and uses 100 percent protein like chicken and mutton to form the patties and uses pulp of real fruit in its shakes. The quality is reflected clearly in the superior taste and helps the brand live up to its promise of ‘Taste is King’.

About BURGER KING®

BURGER KING® is a global chain of hamburger fast food restaurants headquartered in Miami, Florida, United States. Founded in 1954, Burger King® is one of the largest fast food hamburger chain in the world. Every day, more than 11 million guests visit Burger King® restaurants across 13,000 restaurants around the world.

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The panda will now bring you a WHOPPER®

~ BURGER KING® Partners with foodpanda.in for an exclusive pre-order ~

~ Offers delivery a day prior to restaurant launch~

Mumbai, December 17, 2014: Global QSR giant BURGER KING® has entered into an exclusive association with foodpanda.in, India’s largest online food ordering platform, to deliver their offerings a day prior to their restaurant launch in Infiniti Mall, Malad. A first for the fast food giant in India, BURGER KING® will be test-delivering the burgers through foodpanda.in to gauge viability as it looks to offer convenient dining options to its customers.

To enjoy their favourite WHOPPER® at home, consumers can log on to foodpanda.in or get on their mobile application on December 17 & 18, 2014 and pre- order their meal. All orders made on the two days will be exclusively delivered by foodpanda’s delivery team on December 19, 2014. All customers placing their orders through the website will also get a free BURGER KING® collectible WHOPPER® t-shirt along with their WHOPPERS® as a gesture of goodwill from the brand to customers supporting their maiden deliveries.

Talking about the initiative, Ms. Uma Talreja, Chief Marketing Officer, BURGER KING® India, said,“Since the launch of our first restaurant in Delhi last month, we have been getting constant requests from customers to start deliveries, especially from the corporate areas in the city. It has encouraged us to test delivery as an option, learn from it and build our plans from this pilot.  Malad is a hub for many offices with large employee bases and also a dense residential catchment. This should help us gauge both consumer interest as well as the operations required for scaling up in the future.”

Commenting on the association with BURGER KING®, Mr.RohitChadda, MD and Co-Founder- foodpandasaid, “We are thrilled with this association and are eager to serve our customers with the first home experience of a meal from the brand in Mumbai. We’ve always worked very closely with our partner restaurants and with our experience of doing food deliveries in multiple countries, it was a natural partnership to come on board as delivery partner for BURGER KING® in India.”

For the first pilot, the delivery charges are being exempted from customers unlike standard norms. Ms. Talreja adds, “We do not wish to charge customers for delivery as this is a pilot. We will be grateful to get the response we need in order to learn from the exercise and create a good service platform in the future.”

Recently, BURGER KING® also associated with eBay India as a channel for pre-orders since it seemed to be where it’s consumers are and found great success in the alliance. This is another initiative where the brand is aiming to follow the pulse of customers and create channels that appeal to various consumer segments and multiply the experience.

The BURGER KING® India menu offers a wide variety of vegetarian & non-vegetarian burgers with quality ingredients across various price-points and is designed to help the consumers find options to suit their needs. All their products are prepared with fresh ingredients and do not contain MSG or trans-fat.

So, log on to foodpanda.in to book your favourite WHOPPER® today.

To order, log on to – https://www.foodpanda.in/restaurant/v1dh/burger-king

About BURGER KING®

BURGER KING® is a global chain of hamburger fast food restaurants headquartered in Miami, Florida, United States. Founded in 1954, Burger King®is the second largest fast food hamburger chain in the world. Every day, more than 11 million guests visit Burger King® restaurants across 13,000 restaurants around the world.

About foodpanda.in:

foodpanda is the largest online food ordering platform in India with the widest gastronomic range to choose from. It enables ordering food in a quick, convenient and easy manner through the internet.

foodpanda  currently  enjoys  the  largest  geographical  presence  in  India  with  coverage of thousands of restaurants in more than 100 cities. It  aspires  to  become  the  epitome  of food ordering  in  India  by  making  the  business  of online food delivery  delightfully  simple and hassle  free.  It renders ordering food online fast, fuss free and definitely fun by providing a restaurant index that facilitates searching for cuisine type, restaurants or even price range. With online menus from a staggering selection of delivery restaurants including address and delivery hours, foodpanda is helping people discover great food every day!

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WHOPPER® mania hits India

BURGER KING® debut restaurant welcomes 10,000 guests, serves over 4,500 Whoppers in 2 days

Mumbai, November 11, 2014: Burger King opened doors of India’s first Burger King Restaurant in New Delhi on Sunday, 9^th November 2014. The inaugural outlet is situated in Select Citywalk, Saket, New Delhi and marks the commencement of a minutely deliberated strategy to build BURGER KING® as a committed brand that will create & innovate for the discerning Indian consumer’s palate. This event marks not only its debut in India, but also a milestone for the BURGER KING® brand, which is now operating in its 100th country.

Since the launch, BURGER KING® has served more than 10,000 eager guests who waited their turn to get their hands on the WHOPPER®. Additionally, the debut restaurant sold more than 4,500 Whoppers in the last 2 days, setting a milestone for its launch in India.

Burger King Worldwide, Inc. and Everstone Group, a leading private equity and real estate firm in India and South East Asia, established a joint venture in 2013 to develop the BURGER KING® brand in India.

Commenting on the first milestone of this partnership, Mr. JaspalSabharwal, Partner, Everstone Capital, said “We are extremely pleased to launch this iconic brand in one of the largest and most dynamic consumer markets in the world. We have managed to successfully combine the BURGER KING® brand philosophy of exceptional taste, fresh ingredients and good value with Indian flavours and locally sourced produce. The response has been overwhelming and we look forward to delivering exceptional food and an extraordinary guest experience as we continue to open outlets across the country.”

Echoing the sentiment, Mr. Rajeev Varman, CEO, BURGER KING® India said, “We are humbled by the response of our customers and thank them for their love for BURGER KING® and the iconic WHOPPER®. Our focus is always the consumer and all our efforts are directed at product development and innovations to satisfy customers in our restaurants. We will listen, learn and innovate constantly.”

Speaking about the launch, Ms. Uma Talreja, Chief Marketing Officer, BURGER KING® India said, “Even before we launched, we found over 4 lac consumers in India who expressed interest in Burger King on Facebook. We therefore associated with eBay India to allow customers to pre order the WHOPPER® and we sold an astounding 1200 Whoppers in 36 hours. The demand for the WHOPPER® before we launched has been encouraging and we are thankful that we have equity displayed by consumers for our brand in the country.”

The BURGER KING® India menu offers a wide variety of vegetarian & non-vegetarian burgers with quality ingredients across various price-points and is designed to help consumers find options to suit their needs.BURGER KING® has also created a special upgrade option for Indian customers where one can upgrade any burger to a combo including a beverage and fries for an additional Rs 50 only.

India is the ground for many pioneering innovations for BURGER KING®. While the menu has international classics like the iconic WHOPPER® and the Original Royale, BURGER KING® has spared no effort in understanding Indian consumers and giving them what they love. The WHOPPER® is thus available in three options – veg, chicken and mutton.

But, the real difference will come for the large cheese consuming audience with a newly created platform for India called the Melt series, with molten cheese infused recipes in various options across veg and non-veg burgers and sides. Vegetarian consumers will be spoilt for choice between crispy, spicy, vegetable, paneer, cheese, bean, long or big burgers and sides including innovative fries and desserts.

The brand in India will continue to stand for quality, freshness, flame-grilled style of cooking, satisfactory portion sizes and above all, great taste.

About Burger King®

Burger King® is a global chain of hamburger fast food restaurants headquartered in Miami, Florida, United States. Founded in 1954, Burger King®is the second largest fast food hamburger chain in the world. Every day, more than 11 million guests visit Burger King® restaurants across 13,000 restaurants around the world.

About Everstone Capital

Founded in 2006, the Everstone Capital is a leading India and South East Asia focused investor with private equity and real estate funds. Headquartered in Singapore, the firm has around 150 people working across five offices (Singapore, Mumbai, Delhi, Bangalore and Mauritius). Everstone Capital was awarded ‘Private Equity Firm of the Year in India’ by Private Equity International for three consecutive years (2011, 2012 and 2013).

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