Moves up 118 ranks for 4th highest leap among all global brands
Mumbai, February 26, 2016: YES BANK, India’s fifth largest Private Sector Bank, has been ranked in the Top 500 Banking Brands globally, by The Banker, in association with Brand Finance.
YES BANK stands 4th globally in the list of ‘The highest leap by rank’. YES BANK has moved up 118 ranks in the list to become the only Indian Bank to feature in the list of most improved ranks.
YES BANK’s Brand Value has increased by 67% vis-à-vis 2015. Additionally, the Brand Strength for YES BANK has increased from AA- to AA+.
The evaluation criteria for the study included Brand strength, Brand Revenue and Royalty rate.
Speaking about the recognition, Mr. Rana Kapoor, Managing Director & CEO, YES BANK said “It is a significant pride and honor for YES BANK to receive this coveted recognition from The Banker. Since inception, YES BANK has established itself as a truly differentiated Financial Brand with a strong focus on the mission critical pillars of Quality driven Growth, Innovation and Responsible Banking. We continue to evolve into a DIGITAL bank with an uncompromising vision of Building the Finest Quality Bank of the World in India by 2020.”
YES BANK has been continuously striving towards establishing India’s leading Financial Trust Mark. The brand has been built to serve the evolving needs of the emerging Indian consumers and economy. In line with this, YES BANK has used social media as an interactive communication tool to engage with the key stakeholders. With over 24 lakh fans on Facebook and more than 7 lakh followers on Twitter, YES BANK has featured in Top 10 Global Bank Brands on Social Media by The Financial Brand ranking, January 2016. According to the same study, YES BANK is the Highest followed Banking Brand on Twitter in India, & 2nd Highest Followed Bank Brand globally.
YES BANK recently launched the breakthrough “INDIA bole YES!” campaign saluting the indomitable spirit of rising India. The nation is willing to meet challenges head on and is emerging as a global force to reckon with. With hard work, perseverance and self-belief, we as a nation have entered an era of growth and prosperity. These are the same values that YES BANK has embodied since inception and continues to nurture.