VENTURE MOM
From Idea To Income In Just 12 Weeks
By Holly Hurd
Publisher: AMACOM
Publication date: August 2015
Price: $17.95 / trade paperback
ISBN: 978-0-8144-3638-7
VENTURE MOM
A Simple, Hassle-Free Guide to Turning a Skill, Talent, or Passion into a Money-Maker – No Formal Business Plan, Angel Investor, or Babysitter Required
A seasoned entrepreneur with three children, Holly Hurd has built a thriving business on supporting mom-owned businesses. In VENTURE MOM: From Idea to Income in Just 12 Weeks, Hurd shares her easy-to-follow formula to help moms increase their earning power by recognizing the market value of something they love to do. Spotlighting the start-up success stories of moms spanning a range of backgrounds and ages – from young moms of toddlers to recent empty nesters – as proof and inspiration, Hurd assures every outstanding mom: “You can do anything that you set your mind to if you are authentic to who you are, passionate about what you do, and persistent in your efforts.”
As Kelsey Banfield, a/k/a The Naptime Chef; Jamie Beck, romance novelist; Karri Bowen-Poole and Chris Simpson, former elementary school teachers who leveraged their expertise into a consulting gig, Smart Playrooms; and other creative entrepreneurial-minded moms know, it’s possible to create a financially and personally rewarding business without sacrificing time with their kids – or losing sleep.
Step by step, week-by-week, Hurd walks moms through her proven, fast, and stress-free process. To complete each week’s simple assignments, all one needs is a notebook, a pen, and an open mind. Best of all, each mom can do the light work on her own time, even while waiting in the car to pick up her kid from karate class, a piano lesson, or soccer practice.
During VENTURE MOM’s 12-week start-up crash course, readers will gain:
· Insights into what they really want to do by exploring their passions – cooking, art, clothes, working out, dogs, kids – with attention to flexible-job potential.
· Tips and techniques for clarifying a business concept, with just a little research and a little help from family and friends.
· Pointers on picking the perfect name and choosing the right colors (like yellow for food) to highlight their business.
· Guidance on determining what to charge for their product or service, developing special packages or deals, and setting up secure, convenient methods of payment.
· Free resources for designing a logo and creating and launching a web site that’s appealing to and easily found by prospective customers or clients.
· Strategies for making the most of email, social media, and blogging . . . after determining if it actually pays to blog.
· Ideas on how and where to network to build their business . . . plus much more.
For any self-starting mom – whether her goal is earning extra cash to ease family finances or laying the foundation for a major enterprise – VENTURE MOM offers a truly manageable and liberating way to make success a working reality.
About the Author
HOLLY HURD is founder and CEO of VentureMom.com, an online resource and marketplace devoted to mom-owned businesses. She has interviewed hundreds of entrepreneurial moms and frequently speaks to groups of women. A successful serial entrepreneur, with projects ranging from financial products to home décor, she is also a mother of three. She lives in Darien, Connecticut.