Winter dressing does not allow going beyond overcoats and pullovers. It can get mundane and boring. Bring in the excitement factor in your wardrobe by including some cutting-edge winter wear which will make your wardrobe hot for the chilly weather. FabAlley offers a whole section of fashionably elegant and sophisticated winter wear collection that can be easily teamed up with different outfits to have multiple look.

Stay ahead with FabAlley’s latest collection of jackets, blazers and shrugs, shop now at www.faballey.com

Floral Peplum Jacket

Rs. 1116

Give your winter wardrobe a stylish boost with this floral felt peplum jacket featuring front zip closure, full sleeves and peplum hem detail.

Work It – Looks amazeballs with slit jeggings and heeled booties.

Biker Skater Coat

Rs. 2520

Boost your fashion quotient with this winter must-have. This uber-stylish skater coat is made with a grey checked felt fabric, features a classic spread collar and front metallic zip closure.

Work It – Looks on-point with skinnies and booties.

Embroidered Leather Biker Jacket

Rs. 2940

Exude a fun and funky vibe with this Embroidered Leather Jacket in classic Black. Exhibiting an attractive spread collar design and full zip closure, you just can’t go wrong with this one.

Work It- Combine it with a dress or a pair of Jeans to score high on fashion.

Rose Golden Sequin Shrug

Rs. 1575

If your heart croons for something smart, chic and party-ready, this is it! This rose gold sequin shrug is a must-have closet staple!

Work It- Complement it with crop top and ripped jeans

Dusty Pink Bell Sleeves Water Fall Shrug

Rs. 1520

Featuring an open waterfall front and bell sleeves, this classic piece in dusty pink will take your breath away! Get ready to slay in this longline shrug.

Work It- Combine it with short sleeve top, jeans, and block heel sandals to look flawless

The post Look Hot this Winter with FabAlley appeared first on Core Sector Communique.

~ Wildstone initiated social media campaign #WorldQuickestShower featuring Wildstone ‘LEGEND’

January 09, 2018: WILD STONE, one of the leading fragrance brands for men in the country has launched their latest quirky social media campaign #WorldQuickestShower, this winter. The humorous, month long social media campaign, launched on January 03, 2018 is an attempt to bring an end to men’s biggest winter worry –‘whether to take a bathe or not’, featuring Wildstone LEGEND.

Winter brings along a lot of lifestyle changes with morning showers being one of the most feared act to start one’s day with. This is arguably one of the biggest dilemmas among youth and to some extent working adults as well who reside in regions that experience heavy winter chill. In an attempt to leverage the winter morning shower idea, Wild Stone launched this campaign showcasing their latest variant- ‘LEGEND’ as a substitute for people who are too afraid of taking bath on a chilling wintery morning. This winter shower hack serves as world’s quickest shower during winters.

#WorldQuickestShower campaign conceptualized by Soho Square was promoted with funny interactive video and posts on Wildstone social media handles – Instagram, Facebook and Youtube. Within two days of its launch, the amusing campaign caught the eyeballs of the followers across social media platforms. #WorldQuickestShower garnered 3,558 views on Instagram, 401 views on YouTube and received 405 likes on Facebook.

Speaking about the winter campaign, Mr. Narendra Kumar Daga, Managing Director, McNROE Consumer Products said, ‘ It is our constant endeavor to connect with our consumers in the most funny and interactive manner. Through this innovative campaign we have tried to address the biggest predicament amongst men and has given them an option to look presentable in chilling winters.’

Go ahead and beat the winter chills with Wildstone ‘LEGEND’ deo.

The 150 ml product is priced at Rs 195.

The post Bid Adieu to Winter Bathe woes with #WildStoneWinterShower appeared first on Core Sector Communique.

 Ø  Focus on promoting winter tourism with their new tagline ‘You can… but you don’t have to’

Ø  Summer campaign to be led by Brand Ambassador Ranveer Singh

New Delhi, November 23, 2016: Switzerland Tourism today announced the launch of its Winter Campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The Winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’. The summer campaign “Nature wants you back”, to be led by Brand Ambassador Ranveer Singh was also launched. The campaign tag line is the perfect expression of how one chooses to be ‘#INLOVEWITHSWITZERLAND; have an adventurous adrenaline filled vacation or a leisurely, relaxed trip whilst taking in the beauty of the breath-taking nature, scenery and serenity of the country.

The campaign launched in presence of the tourism partners of Switzerland – Zurich, Basel, Ticino, Matterhorn and Swiss International Air Lines, hopes to further increase and sustain the double digit growth of 16% seen in 2015-2016. With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snowboarding for the active traveller and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor looking for pure white relaxation in winter. The summer focus for the campaign too, will be packed with an array of activities such as sky-diving, wakeboarding, canyoning etc. combined with Switzerland’s best touristic and nature highlights.

Mr. Claudio Zemp, Director – India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports.  With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”

Ms. Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Our new campaign is all about telling people that holidays in Switzerland can be anything that you want – there are lots of options for adventures and activities both in winter and in summer but if you would rather have a more relaxing holiday that’s absolutely possible too. Although Indians love to go on a vacation during the summers, we do hope for a change after this campaign. Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure.”

Discover Switzerland with Zurich situated in the very heart of Europe and at the foot of the Swiss Alps. This scenic city offers a striking contrast between the Old Town and the modern-urban quarters. The new highlights include the FIFA World Football Museum and the flavour packed festival FOOD Zurich,. Tourists can also embark on a different type of voyage of discovery with Basel – Switzerland’s capital of art and culture. Basel’s tri-border region at the Rhine harbour marks the meeting point between Switzerland, Germany and France that makes the city unmistakably lively and innovative. To witness a little bit of Italy in Switzerland one can head over to Ticino which will soon be launching the Gotthard base tunnel- the longest tunnel of the world, spread across 57kms. One can indulge in an array of adventure sports activities at Zermatt which is situated at the foot of the world-famous Matterhorn Peak. Matterhorn glacier paradise with an altitude of 12,739ft is the highest cable car station in Europe and is good place for a ski lesson for beginners.

About Switzerland Tourism

Switzerland Tourism (ST) is a federal public corporation. Its mission, as decreed by a Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday, travel and conference destination both at home and abroad. The Board comprises 13 representatives from the tourism sector, and from business and political circles. Around 220 employees work in Switzerland and in 28 countries. Switzerland Tourism opened its first office in India in 1997 in Mumbai, followed by an office in Delhi in 2000.

Switzerland Tourism works with many organizations and companies, for example, Swiss International Airlines, Swiss Embassies and Consulates and Business Councils. It also invites the representatives and agents of travel and tourism agencies every year to visit Switzerland in different times and seasons; it also invites a group of the representatives of the leading media to see the most famous Swiss tourist landmarks.

Tourism in Switzerland occupies rank no. 4 in terms of export revenues following the chemical and metal industries and luxury watch-making industry.

The post Switzerland Tourism launches the new campaigns for Winter and Summer 2017 appeared first on Core Sector Communique.

Social Media helps give ‘Ezee Hugs’ to more than 70,000 underprivileged children

Every year, the cold waves which sweep the northern belt of India affect thousands of underprivileged children. In order to protect them from harsh winters, Godrej Ezee Liquid Detergent has embarked on the Ezee Hugs Campaign, a woolen donation drive aimed at alleviating the winter related hardship of underprivileged children by providing them warm clothes.

This task is easier said than done as the campaign has to build effective reach, sensitize donor audience about the social cause, urge them to donate & then redistribute the collected woolens to needy children, and all this has to be accomplished in less than 30 days. The key to success lies in the ability to reach as many potential donors in the shortest possible time.

In its 7th edition, Ezee Hugs made Twitter, Facebook and YouTube the center piece of its media strategy to reach millions of people, built awareness about the cause and urged them donate woolens. This year Ezee Hugs has transformed into a major movement in social media platform by urging people to take up the #EzeeChallenge!

#EzeeChallenge urges people to brave the chill of winter without any woolens and warm clothes and share their picture or video on Twitter, Facebook and YouTube. The youth on the social media have taken the challenge and made a commitment to the cause by making the challenge go viral in the recent weeks.

Speaking on the campaign, Sunil Kataria, Business Head – India & SAARC said, “Ezee Hugs represents our continued commitment towards providing warmth to the underprivileged and needy children. The donation drive has been getting bigger every year and this year we expect an even higher number of donations through the support of over 100 schools around Delhi NCR. The sweaters collected through this drive will be donated to needy & underprivileged children through our NGO partner Aarohan.This campaign has grown progressively as an initiative weaving in the element of care, the core of brand Ezee. We are optimistic about spreading this initiative to more parts of the country and help needy children as much as we could. ”

Commenting on the social media outreach for the cause, he added, “The support of the people has been instrumental in our ability to provide warmth needy children every year and therefore, we decided to take the cause online this year with the #EzeeChallenge. The response on social media has given a fillip to the cause with many youth and social media users spreading the word and even making personal donations for the cause. I hope this small step encourages people to join us in making this endeavor even bigger this year and help in making a big difference in the lives of the underprivileged children.”

Apart from engaging with people on Twitter and Facebook, the brand has created an engaging video of people who actually took this challenge in Delhi and has effectively leveraged it to build awareness for this social cause in a clutter breaking way. Ezee Challenge has gone viral and received more than 5.5 lakh views on Facebook and 3.5 lac views on YouTube. The Ezee hugscampaign has succeeded in building significant engagement and conversation on social media with over 65000 social engagements. The campaign has mobilized more than 70,000 warm clothes.

Clothes donated as part of the initiative are washed in Ezee before being shared with the kids.This year Ezee Hugs has helped alleviate the winter related hardship of more than 70000 needy children with these collected warm clothes!

About Godrej Consumer Products:

Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. We are constantly innovating to delight our consumers with more exciting, superior quality products at affordable prices.

We have bold ambitions and are becoming more agile and future ready. We rank number 1 in hair colour, household insecticides and liquid detergents and number 2 in soaps. In India, you grow up with our brands – Good knight, Cinthol, Godrej Expert, Godrej No. 1 – and we are now on our way to becoming an emerging markets FMCG leader.

In line with our 3X3 approach to international expansion, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). In 2010, we acquired the Indonesia based Megasari group, a leader in household insecticides, air fresheners and baby care. With the acquisition of Rapidol, Kinky and Frika in South Africa, and the Darling Group, a leading pan-Africa hair care company, we have a strong presence in the fast growing African hair care market. We acquired the Issue and Argencos groups in Argentina, leaders in hair colour, in 2010, and expanded our footprint to Chile through the acquisition in Cosmetica Nacional. Our UK business acquired in 2005 has a play in hair and personal care. We also operate in the Middle East and have a strong presence across SAARC countries.

To read more about GCPL, visit www.godrejcp.com

The post This winter its Ezee Hugs for everyone appeared first on Core Sector Communique.

Dr Chiranjiv Chhabra, leading dermatologist, Skin Alive Clinics, Gurgaon

For the romantic souls among us, winter is a season to long for. However, not all people feel hunky dory in the cold season, particularly those with weather related health issues and skin allergies. The dry and chilly conditions of winter are especially harsh on the skin. Our feet often bear the harshest burden of the winter chill. Cracked heels, irritated soles, and itchy and swollen feet can be a major irritant.

Feet are the most ignored part of the body. While women are anxious about their facial skin and hands to look healthy and beautiful, such a keenness is missing when it comes to feet. The moisturizers and creams that are religiously applied over the face and hands often bypasses the feet.  Sometimes when we wake up to needs of the feet, we rush for pedicure sessions. However in winters our feet require more than knee jerk reactions.

Your feet stay enclosed in winters because of boots that we wear to protect our feet from thrilling cold and hence there can be bad feet odor that can develop due to less ventilation. Even the time when we sleep, we prefer wearing socks or feet warmers to stay warm and hence they get little or no exposure at all. Some people are extremely sensitive to winters and their skin start experiencing problems. There are severe infections that can spoil your feet health in such a situation like:

Chilbains: Chilblains is a common foot problem that happens in winters. They cause small, red itchy patches and swelling on the feet skin. It occurs when the feet are exposed to extreme chilly weather for prolonged durations. The blood vessels become small during winters and they get back to their normal size once the toes get warm. Blood can leak out of the blood vessels if your feet get warm in no time causing swelling, blistering and other various problems associated with chilblains. The swelling usually occurs on smaller toes but can spread to the major part of the feet. But your worry can be cured because chilblains can be prevented and treated. Anti fungal lotions, creams and powders can be applied to keep away fungal infection.

Raynaud’s disease: Raynaud’s affects smaller blood vessels like one present in toes. Less amount of oxygen reaches these blood vessels due to their shrinkage in size. Raynaud’s patients notice a change of colour in their toes, white, blue and then red according to how much blood and oxygen reaches them. Diabetic patients suffer a lot of issues with their diabetic feet getting cold in winters. The patients should consult the podiatrist on what type of shoes they should wear to avoid any further worsening of their feet.

 Blisters: Blisters cause your foot skin to cause pesky bubbles and these pockets are filled up of blood, watery fluid or pus, if infected. It is caused by excessive freezing, burning, rubbing (friction) and infection. And if your shoes are causing you blisters then it is a sign that you should change your shoes or socks and consult a doctor.

Calluses and corns: Often you must have observed thickened skin on your feet and it develops when your skin tries to save itself from the cold weather, fiction and pressure. For most of the people, removing the sources of pressure and fiction eliminates the ailment and others have to consult a doctor and take necessary precautions.

At the same time, the dry and peeling skin in winters may take away all the beauty of the feet. So, not just for preventing infections and winter diseases, you also need to take care of the skin to keep it beautiful. Here are some ways to keep your feet protected in winters:

• Remove jagged skin: Moisturizing dead skin will not serve any purpose. It is important to remove the dead layer first by exfoliation once every month. This can be done with pumice stones or loofas, but mildly. It also helps remove the dirt and grime stuck to the hardened dead skin. Follow it with a hydrating moisturizer and leave it overnight.Scrubbing can also be lotions to done with the mixture of Sugar and Olive Oil with a few drops of mint or tea tree oil added to it for anti bacterial properties.

• Pamper your feet:  Leave your feet soaked in warm water for 10 to 15 minutes twice a month. This helps soften the skin. Them rub the feet mildly, dry them thoroughly and apply a vitamin e rich cold cream. If your feet are susceptible to infections and inflammations, use an anti bacterial cream

• Nourish your feet:  Use mashed banana mixed with lemon juice for a hydrating mask. Apply it all over your feet and wash it with warm water after 20 minutes. Apply moisturizing foot cream or petroleum jelly at least twice a day before going out and when you go to sleep. It is also very important to keep yourself hydrated in the winters also because cold weather, high winds and hot central heating all take away the moisture from your skin. So it is important to drink plenty of water.

•   Care for toe nails: To groom your winter feet, you should regularly trim your nails. You can paint your nails in lively colors that will brighten up your feet. People might think that nail paints are toxic and can harm your nails while a good nail polish will protect your nails from damage, such as dryness and breakage. It can enhance nail growth and some nail paint brands have vitamins which helps in promoting nail growth and cuticle health·

•   Check your cuticles: Cuticles help in protecting the nail matrix and hence one should not cut them. If you cut or remove your cuticles nothing will fill their open space and they will become more prone to diseases, fungus and infections. However, if you want your nails to look longer, you can slightly push them back.

• Wear Socks: To keep your feet protected in winters wear socks. They are as important as your scarves, caps and gloves. They will help prevent exposing your feet to the extreme climate. They will also prevent dust and dirt from sticking to the cream applied on to the feet.

•  Wear Comfortable Shoes: Always remember to wear shoes that you are comfortable in. Avoid wearing tight shoes or high heels if your heels are hurting. This may lead to skin infections and sores.

•   Consult a dermatologist: If you experience skin irritation, swelling of the feet or peeling off the skin, do consult a doctor as this may be a severe skin allergy and may need immediate medical intervention.

•  Botox for excessive sweating: It is extremely important to wear warm, preferably woolen socks in winters. However, there are a few people who suffer from an extreme sweating disorder called hyperhidrosis. Such people sweat irrespective of weather. For such people, Botox is a wonderful remedy. It prevents sweating and keeps the feet dry.

We should not ignore our feet whether it is summer or winters because our feet are the weight bearers of our body who act as foundation of human anatomy. If any fungal infection goes ignored there can be worsened issues that will trouble you for season long.

The post Winter Feet Care appeared first on Core Sector Communique.

~For that warm comfortable feeling~

Mumbai, December 2014: Arrow announced the launch of its all new winter-wear collection. Breathe new life and introduce the must have designs for this season to your winter wardrobe. Arrow’s winter collection is filled with the hottest trends from across the globe.

The winter range is characterized by all new colors, streamlined silhouettes, modest reversible jackets and deluxe sweaters. The sweaters include a wide variety of cotton, merino-acrylic, acro-wool, lamb’s wool and pure Merino textiles.  The jacket range includes products made from cotton, poly-nylon, faux down and leather.

The extensive collection also encompasses stylish sleeveless jackets which are crafted to be worn in reverse as well. Gift yourself two looks with one jacket.

For a nostalgic throwback to the Tom Cruise look in Top Gun, Arrow presents richly toned, hi-value, sheep-napa leather biker jackets. The perfect way to wow the winter.

About Arrow

Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of gentlemen. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there, hence providing complete wardrobe solutions for the professional.

Starting from Rs. 2599

Arrow is available in all the major cities and towns across India.

To connect with the brand, visit www.arrowlife.com or

 http://www.facebook.com/arrowlife

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