13th January,Mumbai: Viviana Mall, One of India’s largest malls, spread over an area of 1 million sq. ft., announced today the launch of Snapchat, one of the fastest growing applications in the world of social media. By partnering with White Rivers Digital, this new social vehicle will enable Viviana mall to cater to its young and digitally-savvy visitors by engaging and encouraging them to and share their experiences and moments using pictures.

Conceptualized by Team White Rivers Digital, an innovative activation was carried out at the mall to launch the brand on the new Social Platform, Snapchat. The app was launched on the day of the Christmas via a Treasure Hunt and the entire game;including clues, tasks, team management was carried out on Snapchat.

White Rivers Digital, having established themselves in the retail and entertainment space have been managing the digital duties of Viviana Mall on all Social Media platforms.

As the concept suggests, Snapchat is an interesting and engaging app where users communicate through snaps (images). A one of its kind activity was needed to launch the app with much needed hype. The Christmas Treasure hunt organized for the same was a unique mélange of entertainment, engagement and information. The strategy was to mainly focus on generating necessary buzz around Snapchat, intriguing the users via clues and tasks communicated by the app, innovatively.

Speaking on the launch, Mr. Ashwin Sheth, MD of Sheth Developers said, “Viviana Mall is constantly striving to create an iconic destination that will stimulate and excite our visitors. While we have a vibrant mix of unique retail and entertainment outlets; a social media app such as Snapchat, will take our engagement, especially with the youth, to a much higher level. With the expertise of White Rivers Digital, we’re hoping to transform the brand experience for our consumers giving them a new channel and the power to communicate with us freely.”

CEO of White Rivers Digital, Shrenik Gandhi said,“Snapchat is a great tool to connect with the viewers inreal time and we took it up a notch by launching the app through an excitingly innovative activity! The response of the fans was brilliant & we look forward to many more innovations, online’’

 About White Rivers Digital

 White Rivers Digital operates in verticals of Entertainment, eCommerce Consultancy, F&B and Fashion segments, and specializes in ROI driven innovative approach to digital marketing and media promotions. More about the company: www.wrd.co.in

Have a look at the case study here:

https://www.youtube.com/watch?v=-PewiH1VrGk&feature=youtu.be

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Mumbai, 5th January 2015: White Rivers Digital a leading digital marketing agency located in Mumbai has made a leap into the fast phased electronics industry by signing on Maple, one of the fastest growing Apple’s Premium Resellers in India

White Rivers Digital zest for digital solutions has yielded great results for their Clients. Maple DTI has been hailed as one of the most trusted Apple resellers in the country, equipped with over a more than 7 years of experience in providing sales and service for Apple products.

Shrenik Gandhi (Co-Founder, White Rivers Digital) strongly believes that this association will usher in a new era for both companies:“Smart electronics is what defined the 21st Century and Maple as a brand has established itself in this business. As the voice of the brand on the digital front, White Rivers Digital will be responsible for curating timely communication that will not only increase brand awareness, but also create a human connect with the brand. It is exciting to work on a business which has one of the best product line across the globe!”

Mr. Manil Shetty, Managing Director – Maple DTI stressed on the need to find the right agency for the brand and said:“”Maple is one of the fastest growing Apple Premium Resellers in the industry today. We are known for cutting edge innovative accesories & one of the best Apple experiences & hope to replicate it online too. Team White Rivers Digital showed the right mix of ideas, innovation & intent. We are very happy to collaborate & look forward to building digital stories together.”

Currently serving Mumbai, Bengaluru and Mangalore, Maple has also grown to become the ‘go to’ destination for many other electronic accessories.

About White Rivers Digital

White Rivers Digital operates in verticals of eCommerce Consultancy, F&B, Fashion, Retail, Jewellery and B2B segments, and specialises in ROI driven innovative approach to digital marketing and media promotions.  More on White Rivers Digital:www.wrd.co.in

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White Rivers Digital, a digital marketing agency located in Mumbai, has signed on Zola for managing its digital presence. Having become the ‘go to’ digital media agency for lifestyle brands, White Rivers Digital will now be extending its expertise in the field of fashion to a leading fashion brand Zola.in.

Established in 1999, Mumbai based Zola has become the one stop destination for trendy and chic apparel. The company’s brand portfolio includes product lines that range from affordable, high-end style and cater to every age group, from children and youth to men and women. Zola’s product range is inspired by the international runways and the global street fashion and offering wearable fashion at pocket-friendly prices, right to your doorstep. White Rivers Digital will be taking the above into account and transforming the same onto a digital platform. It will be mainly involved in handling the complete Social Media marketing strategy. It will create a mobile based dealer channel communication platform for Zola.in. Digital Catalogue introduction is another factor that White Rivers Digital will be managing for Zola.in.

Talking about the same, Mr. Shrenik Gandhi, Co-Founder, White Rivers Digital had said that being a fashion brand Zola is in an unique space making that an enthralling account to work on. He further added that they are thrilled to have Zola on board with them. It is one of the largest in the country in its field and a one stop Fashion brand. Being an ancient brand, key challenge will be to be as dynamic as its audience. Their challenge & opportunity is to curate a digital brand out of it. Their young team’s keen eye for trend forecasting is going to be great asset to this account.

From Zola.in, Mr. Kirti Shah, Managing Director said that Zola will swim with White Rivers Digital in social media space to reach out to its young and net savvy audience. Through dialogue it will make its presence more visible in the market. The alliance shall redefine FASHION in the Women’s World with Indian flavours and lesser payouts.

White Rivers Digital is really excited and looking forward to working with a fashion brand like Zola.in

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Mumbai 11th November:The Pioneers of Indian Television Industry, Balaji Telefilms now presents India’s Biggest Sports Reality Show – Box Cricket League. The format was originally conceptualised by Mr.Sunny Arora & Anand Mishra of Marinating films last year & the dynamic duos are co-owners of the league now.

White Rivers Digital, having established themselves in the entertainment and lifestyle space have been assigned the task of curating Box Cricket League’s Digital Media Presence.

As the name suggests, Box Cricket League will be a cricket-based reality show, featuring India’s top 150 TV celebrities divided in 8 different city teams. It is a unique mélange of Cricket, Entertainment and Loads of locker room drama. The digital strategy will mainly focus on generating necessary buzz around the whole league, intriguing the league audience via Social Media Vehicles constantly and replicating the locker room drama on digital platforms innovatively.

CEO of White Rivers Digital, Shrenik Gandhi has this to say about the association:

“We are thrilled to curate the digital journey for Indias Biggest Sports Realty Show. It is an exciting challenge & great opportunity in itself. Digital Media is a great tool to connect with the viewers real time and we look forward to some great action & drama on field, off field & most importantly, online!’’

Sunny Arora who is known for his unique ways of marketing & innovative ideas feels that Box Cricket League is a unique concept that will garner a lot of public attention and to increase their reach it is very important to strengthen their online presence. His thoughts on the association:

“BCL is a one of its kind idea that will give the audience a sneak peak of their favorite TV celebrities battling out the game of cricket in a BOX. With White Rivers being our digital agency on board, we hope to build a strong digital foundation. With their expertise we hope to enhance engagement and brand experience for Consumers. The team has shown some great ideas that will mobilise the online audience. We hope we can spread the BCL fire into the digital world as well’’

About White Rivers Digital

White Rivers Digital operates in verticals of Entertainment, eCommerce Consultancy, F&B and Fashion segments, and specializes in ROI driven innovative approach to digital marketing and media promotions. More about the company: www.wrd.co.in

More about the league: www.boxcricketleague.com

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Mumbai 4th November:The luxury real estate boom is upon us and properties such as One Avighna Park have set the precedent for such firms to take their digital media presence seriously. The Lower Parel based high end apartment complex has roped in Mumbai’s fast growing White Rivers Digital to handle this key portfolio

White Rivers Digital will help One Avighna Park curate it’s digital identity on social media platforms. The key challenge for the agency will be creating relatable campaigns that helps breaks the monotony of everyday real estate talk.

Shrenik Gandhi, co-founder of WRD believes that this move marks the increasing importance of creating social stories for luxury real estate brands

“Real estate is about people. It’s about those who build it, it’s about the people for whom they build it. In that sense, One Avighna Park is not just prime property, it is a place where life happens. We are very excited to be handling Digital Marketing for market leaders in this space & look forward to some great digital stories!”

Shalini Dixit, General Manager – Marketing & Sales from One Avighna Park agrees with Gandhi and shares her enthusiasm for digital media promotion 

 Digital Media today is connecting well with the fastest growing segment of buyers aged between 30-45 years. Besides being cost efficient , this platform is an enabler to reach the right target audience and is also measurable. One Avighna Park being a Premium redssidential  “By Invitation” project has entrusted White Rivers Digital to devise and implement a strategy to identify the right digital channels to enhance our brands web presence and gradually result in select web conversions

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