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]]>New Delhi, 17th September 2016: Varun Dhawan entered to rapturous applause. People are screaming in abandon, the women louder than the men, and for a moment, it becomes evident why there’s so much security standing at the front of the stage. “I can see a lot of schoolchildren in here,” he says as he enters “so clearly I’m in the right place.”
On his first kiss:
“I’m not going to tell you her name… a gentleman doesn’t kiss and tell. Anyway, I was 13 years old, she was a year younger than me. It was at the back of her building. I don’t know why, but I thought I knew what I was going to be doing. I’d seen Titanic and all. After a few minutes of my fumbling around, she got impatient, caught me, said ‘what are you doing?’ and then just went for it…”
On relationships:
“I don’t think this generation is as ‘fast’ as people say. I mean, the 70’s had their flower-power generation. It’s just a phase that they went thorough, and now we’re going through.”
“Relationships are awesome, I think we need them. There’s lots of kinds; friendship, family… but you have to work on them, invest in your relationships, in people.”
On his first relationship:
“I was in college at the time… it was the first serious, long term relationship I’d been in. I think it had lasted four months… but then she cheated with me. I think I dealt with it okay; I’m a little dramatic – I’m an actor, after all – so I think I somewhere wanted to experience heartbreak anyway. There are supposed to be nine emotions, and you need to go through all of them to learn.”
While transitioning to the next part of the session – Fitness – the moderator suggested that Varun offer the room a look at his six pack. Smoothly distracting the room, Varun instead reminded the room that it was also Narendra Modi’s birthday. Getting everyone to pull their phones out and put on their flashlights, Varun led the room in a rendition of ‘Happy Birthday, Mr Modi’.
There was also a fitness section, that featured, among other things, a quick lesson on pushups. The crowd goes wild as he pulls off his jacket, then gets into position on the carpeted stage. “When you’re doing a pushup,” he said, as people screamed in delight, “make sure your arm bends backwards, not sticking out.” This was rounded off with a quick John Abraham impression: “Ya, that’s the posture, yeah, yeah, yeah!” (While Varun pretends to be doing bicep curls.)
India Today Youth Summit is an annual date to remember. The aim of this daylong event is to give young people the unique opportunity to interact with their icons – the real achievers who have struggled, overcome and today are acknowledged leaders in their fields. Come, listen to them and be inspired by them as they recount their unique experiences and give you their Mantras of Success.
About India Today Group:
India Today Group was launched in Dec 1975 and defines 40 years of rich heritage in journalism. It is the epitome of reportage, views and analysis in the country. India Today sets the pace for great journalism, fair, balanced and incisive coverage. The 40th year marks the milestone for gold standard of journalism. It is a magazine that binds the whole of the nation, as it covers a spectrum of topics and genres, covering all four zones across India. Since the last four decades, the magazine has been giving a panoramic view of India. In this current environment of too much clutter and noise in news, It is only India Today that gives clarity and helps in deciphering the right news in the right manner with absolute clarity like no one .The past youth conferences can be accessed atindiatodaymindrocks.com
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]]>Invites fans to share designs for their new collection
National, 03 May 2016: After the great success of its 1st Season, ‘Skybags’ the stylish youth bags brand from the house of India’s leading luggage company V.I.P Industries, is back with Season 2 of ‘The Skybags Canvas Project’. The campaign is a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags from Skybags.
The campaign kicks off on 29 April 2016 and will allow contestants to upload their fresh and appealing designs and generate maximum ‘likes’ from their friends and followers on social media until 31 May 2016. Varun Dhawan, the brand ambassador, Skybags and Mr. Vasant Dewaji, VP – Design and Development, V.I.P Industries will personally review all the entries and select the best design. The winner’s design will feature on Skybags’ next bag collection and also be awarded a high-performance laptop and the runner-up will win a sensational hover board. Contestants are also in for a great ride as Skybags will give away a new backpack daily to the finest design entry of the day.
Announcing the launch of this campaign Varun Dhawan, Brand Ambassador – Skybags says, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own. The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”
Commenting on the marketing campaign Sudip Ghose, Vice President, V.I.P Industries, says, “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousands of design submissions and in season 2 we are hoping to double the figures. As a brand we are always looking at ways to innovate and to offer something unique which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of the consumers and to offer a quality product.”
To participate one has to simply log on to http://www.skybags.co.in/ and submit their designs. They can ask friends & family to vote for their design. This project will see intense promotion on Social Media Platforms, heavy footfall areas like malls, design institutes, colleges.
Terms and conditions for the Skybags Canvas Project Season 2:
The ordinary bag is not so ordinary after all. Join the Skybags Canvas Project and let your creativity run free, as we give you an exciting opportunity to design the face of the next Skybags!
(Participants are not expected to work on the form, structure, shape or the features of the bag.)
One can choose to design in any of the following two ways:
- By using any design software, if designing on a computer and finally uploading it as a ‘jpeg’ file. (please use the A4 template provided in the Design Kit)
- By drawing, sketching, painting, etc. on an A4 size plain paper which needs to be scanned and uploaded as a ‘jpeg’ file.
OFFICIAL RULES:
- The uploaded design file should meet the following criteria in terms of format and size:
– The design file should have been created on the vertical rectangular template provided (A4 Size: Height 11.8’’ X Width 8.2’’)
– The design can be created on any software / physical paper, however, it needs to be uploaded as a ‘jpeg’ ONLY
– The size of the design file should not exceed 5MB
– The resolution of the design file should be 2048 X 1365 pixels
- Be sure to insert any of the Skybags logo (as provided in the design kit) within your design.
- All designs must be submitted on or before 31st May 2016, midnight.
- Participants can send in multiple entries. However, no two entries submitted by a participant should be the same.
- Voting will close on (LAST DATE OF VOTING), midnight. In order to compete, participants can invite their family, friends and relatives to vote.
- Winning designs shall be selected on the basis of the level of creativity, the overall theme, the number of votes received AND the judges’ score.
- The design may be used as an inspiration or an adaptation or in any other form on the final product. (The design team at Skybags may have to modify the design as per printing requirements.)
* For further details or queries please contact us at
Phone: 9724120008/ 9833204129
Email: skybags.connect@gmail.com
About Skybags:
Skybags is aimed at travelers who like to make a style statement everywhere they go. While the bags offer world class functional features, the brand is committed to help ‘Move in Style’ through vibrant and unique designs that add an edge to the traveler’s personality. Skybags manufactures a wide variety of products like trolleys, rucksacks, backpacks, duffels, laptop bags, everyday travel accessories and short haul essentials made from quality materials. Skybags is also the first Indian brand to manufacture printed polycarbonate luggage.
About V.I.P. Industries:
Established in 1971, V.I.P. Industries Ltd. is Asia’s No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art V.I.P. Design Lab at Nasik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. V.I.P. Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries. The company offers its products primarily under the brands of VIP, Carlton, Skybags, Caprese, Alfa and Aristocrat.
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]]>The post Skybags launches the new Backpack Collection campaign with Brand Ambassador Varun Dhawan appeared first on Core Sector Communique.
]]>Unveils the trendy ‘Backpack Collection 2016’
National, 11th March 2016: ‘Skybags’, the youth bags brand from the house of India’s leading luggage company, V.I.P Industries announced the launch of its latest backpack collection. The campaign was unveiled by Bollywood heartthrob and Brand Ambassador Varun Dhawan at a press conference in Mumbai on 11th March, 2016.
Varun Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. Screening the TVC which is conceptualised and created by the talented team at Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.
Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries says, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.”
Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.”
Speaking about the campaign and the new backpack collection Varun Dhawan, Brand Ambassador – Skybags says, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”
Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”
The campaign will be a 360 ° one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding experience.
The campaign TVC can be viewed here – https://www.sendspace.com/file/qx0w4c
TVC credits
- Creative Agency: Law & Kenneth | Saatchi & Saatchi
- Creative Head/Director: Rahul Nangia
- Creative Team: Ipsita Ghosh, Saurabh Nayampalli, Shahid, Sheikh
- Accounts Team: Shazin Motorwala, Debarjyo Nandi
- Production House: Hundred Frames
- Director of the film: Roman Jirnih
About V.I.P. Industries:
Established in 1971, V.I.P. Industries Ltd. is Asia’s No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art V.I.P. Design Lab at Nasik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. V.I.P. Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries. The company offers its products primarily under the brands of VIP, Carlton, Skybags, Caprese, Alfa and Aristocrat.
About Skybags:
Skybags is aimed at travelers who like to make a style statement everywhere they go. While the bags offer world class functional features, the brand is committed to help Arrive in Style through vibrant and unique designs that add an edge to the traveler’s personality. Skybags manufactures a wide variety of products like trolleys, rucksacks, backpacks, duffels, laptop bags, everyday travel accessories and short haul essentials made from quality materials. Skybags is also the first Indian brand to manufacture printed polycarbonate luggage.
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Plus: A sneak peek at spring’s hottest trends, beauty’s Renaissance romance and V-day movies with a difference
India’s leading fashion e-tailer, Jabong, has launched the February issue of its monthly style guide, The Juice. The issue features Bollywood’s hunk-next-door Varun Dhawan who is seen sporting international brands on the cover such as TOPMAN and Tommy Hilfiger, available on Jabong.
The Juice plays 50 questions with Varun Dhawan, who brings the ultimate package to the table – the perfect combination of funny, chivalrous, good-looking, witty – and gets him to spill his best-kept secrets in a candid interview. Leading fashion photographer Errikos Andreau captures the actor at his effortless best.
Bidding adieu to winter and winter-wear, the issue also shows you a glimpse of key spring summer trends, countless ways to infuse romance into your wardrobe and some valentine’s day inspiration with heart-shaped accessories for this month. Fashion models Radhika Nair and Moein Tehrani showcase easy-to-adapt looks with marshmallow pastels.
A highlight story in this edition of The Juice is the photo-essay on Shreya Katuri’s curatorial project called Artonabox, an incredible curation of matchbox design. The journalism major who studied matchbox labels as part of her research project deconstructs them to interpret pop culture and society. What emerges is seriously cool and Shreya shares the story behind each image with us.
Here are some fun excerpts from the interview with Varun Dhawan:
Best present you ever got from a girl
A bucket of KFC wings and a pair Pharrell shoes
Boxers or briefs?
Boxers
When was the last time you were drunk?
On 30th December last year. I was in Barcelona.
Who was your first crush?
I was in Junior KG. I can’t remember her name but it started with an A and she was a really fast runner.
When did you have your first kiss?
I must have been 11-12.
First girlfriend
My first proper relationship was at 16 in college. But there was a girl who I thought was my girlfriend when I was 14-15. Everything was very unclear because we hid the relationship. Technically we never broke up so I guess we are still dating [Laughs].
First paycheck?
I interned at a production house called MAD. I would get 2000 bucks a month, which I would give my mum.
Grab your copy now of The Juice magazine to read the entire interview or log onto http://www.jabong.com/juicestyle/ for the digital edition.
About The Juice Magazine by Jabong
Launched in April 2014, The Juice is the game-changing new fashion and lifestyle magazine – published by Jabong for the stylish, intelligent Indian woman of now. Delivering an authoritative point of view on fashion and a curation of lifestyle, beauty, travel and culture, The Juice combines the intimacy and luxury of print coupled with the instant gratification technology allows, transporting the reader from page to closet.
Readers can shop everything that inspires them directly from the digital edition available on http://www.jabong.com/juicestyle/ or via The Juice app available on all iOS devices. Readers can buy the print edition from MediaMart newsstands & select Crossword bookstores across the country
About Jabong:
Jabong is one of the five fashion ecommerce companies operating within Global Fashion Group (GFG), the world’s leading fashion group for emerging markets that operates in 28 countries. As India’s leading online fashion destination, Jabong is a one-stop shop that offers footwear, apparel, jewellery and accessories to meet the fashion needs of the style conscious men, women and kids. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe. Jabong has launched several leading global fashion brands in the Indian market including TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge, River Island,Sisters’ Point, Burton, G Star Raw, Miss Bennett London, Tom Tailor and Bugatti Shoes. Jabong offers prompt and efficient customer service through innovative features like Favshop, Shop the Look and Ask a Friend apart from services like express delivery, 15-days return policy, and open box delivery. Its “Be You” ad campaign highlights individuality and emphasises the freedom to be a leader and follow own sense of style.
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Watch the Bollywood heartthrob unveil the latest collection for the brand
National, October 27, 2015: Varun Dhawan, the Bollywood heartthrob features in Skybags’ latest TVC unveiling the new collection ‘Reef’. The campaign named ‘My Style, My Way’ highlights the heartthrob chasing a bus in the picturesque streets of Istanbul, Turkey.
Varun Dhawan was recently unveiled as the brand ambassador for the youth centric luggage brand. The campaign showcases its new collection with the charismatic Varun Dhawan and encapsulates the style and attitude of the youth.
Extremely happy with the new campaign Varun Dhawan, Brand Ambassador – Skybags said, “The latest collection from Skybags is power packed with style and has become my latest travel companion. I love how the brand continuously offers a perfect combination of style and performance. I love my new Reef strolley; watch me taking a leap of faith for Skybags in the latest TVC!”
Expressing her views on the campaign, Ms. Radhika Piramal, Managing Director, VIP Industries says, “Varun is the perfect fit for the brand as his attitude and style flawlessly syncs with Skybags. We are sure this campaign will be able to make its way through to the hearts of our target audience.”
Designed in attractive colors the ‘Reef’ and ‘Reef Signature’ collection will make you crave for one.
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]]>The stunning Bollywood stars are set to take the fashion and flair at fbb a notch higher
1 June 2015 : FBB, the fashion destination of the Future Group that has become the first choice for trendy yet affordable fashion among the youth of India in a short span of time, is all set to take a big leap forward. In an inspiring move that is bound to connect with today’s fashion-conscious youth across India, FBB today announced that it has appointed Katrina Kaif and Varun Dhawan as the brand ambassadors for fbb.
The stylish and talented duo will be the face of the brand fbb kick-starting with fbb’s Spring Summer collection campaign. The dynamic duo will be seen showcasing fbb’s summer fashion with irresistible style and passion. Varun and Katrina offer the trendy and fresh look for summer in the new campaign. The individual and unique sense of style of Katrina and Varun, works with fbb’s wide range making fbb’s youth centric vision of making India thoda aur stylish.
Speaking on the association, Akshay Mehrotra, Chief Marketing Officer, FBB said, “Katrina Kaif & Varun Dhawan represent the youth of today, who are independent, confident and have individualistic and inimitable style quotient. Both of them personify fbb’s brand preposition of contemporary and comfortable style with mass appeal and with an aspiration that relates to youth across India. We are sure that this association will further strengthen the leadership position of fbb.”
Fbb is present in about 200 stores in 95 cities across the country, including all Big Bazaar outlets. Fbb’s Spring Summer collection focuses on the sharp looks of the season, with tie and dye tees, printed shirts and walk shorts. Pair up geometric prints and graphic tees in tropical shades with stylish palazzos for a lazy summer day out.
Linen shirts in 50 shades of cool add to the much-needed chilled out attitude this summer. Checkered and solid-tones linen shirts over dark coloured chinos offer a balance of contrast to the brightness outside. For the easy-breezy look, pair up light linen dresses with colourful cotton scarves. The highlight this season is the Indigo collection in fusion and ethnic wear. From Ikat to floral prints find your outfit in this shade of azure. Amp up your boring occasions with Jacquard printed jackets over loop button Indigo kurtas and denims in different washes.
Be the centre of attention with the new party collection. Pair up a bedazzled top with colourful satin pants and party through the night. Georgette dresses; Oxford shirts and trousers pack the perfect party punch. Kids can now enjoy the summer in comfortable striped and printed nautical. Graphic tees paired with candy toned shorts promise some extra fun in the sun. Add a cool twist to dressing with colourful Anarkalis and long printed skirts. Begin the ultimate season for fashion with some reflectors and sizzling styles at fbb.
About FBB
FBB, Fashion @ Big Bazaar, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates the fact that it doesn’t cost much to be stylish with FBB. It believes in aspirational value fashion. From business meeting to casual resort wear, from versatile ethnics to comfortable home wear, FBB creates exclusive merchandise for its audience under it’s own private labels. With a wide variety to choose from, FBB has something in store for everyone. FBB targets a youthful audience in India that wishes to stay synonymous with current trends. The brand spreads across all the metro cities, mini metros and also penetrates well in tier II cities.
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On his fourth death anniversary, students from Shiamak Davar’s International gives a tribute to the legend, Michael Jackson!
27th June, 2013: The guru of dance, Shiamak Davar who has healed many through the spirit of his music and dance, paid tribute to another legend, Michael Jackson on his death anniversary. Students from his dance institute performed Shiamak Style (contemporary), Shabop (Hip Hop & Street Funk) and Jazz to MJs timeless music today at Siri Fort Auditorium, Khel Gaon Marg, Delhi
SHIAMAK’S Summer Funk is a unique opportunity for dance enthusiasts from ages four to eighty for to dance and perform on stage. A movement that is spread across the world brings everyone together with dance. Learning correct technique, attaining training of top quality and finding a medium of self expression, SHIAMAK’S classes are the finest and most trusted. All Bollywood stars have learnt under the aegis of this entertainment icon including the likes of Aishwarya Rai Bachchan, Shahid Kapoor, Varun Dhawan and Sushant Singh Rajput to name a few.
Attending the show was Shiamak’s protégé, Master Marzi of the Dance-India-Dance Fame. A celebrity judge, Marzi is a known face on television taking forward Shiamak’s mission of ‘Have Feet. Will Dance.
It was a gala evening with fun galore. The electrifying performances by the students as a tribute to the legend Michael Jackson was spectacular.
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