Tag «social media analytics»

IDC MarketScape Names Genpact a Leader in Social Media Analytics for Life Sciences

Analytics embedded in operations drives actionable results; IDC MarketScape cites valuable business insights that Genpact delivers   NEW YORK, December 21, 2017 – Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation, was recently named a leader in social media analytics for the life sciences industry by the IDC MarketScape. The …

A customer’s manifesto – Ankit Barmecha


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I want a bank (and other financial service providers) that will listen to me, respond to my queries and offer me services through the social media channels that I frequent. And I am not alone – it is estimated that by 2018 there will be about 300 million social network users in India alone. Yes, …