IIMB faculty Seema Gupta’s book on Digital Marketing released
25 November 2017: Faculty in the Marketing area at IIM Bangalore and passionate researcher in the domains of digital marketing, social media and start-ups, Prof. Seema Gupta’s most recent book, ‘Digital Marketing’, published by McGraw Hill, was released early this week. The book is now available at https://www.amazon.in/Digital-Marketing-Seema-Gupta/dp/9387067602/ref=sr_1_1?ie=UTF8&qid=1511332719&sr=8-1&keywords=seema+gupta+digital+marketing The book blends theory with practice …