Tag «Sainsbury’s»

Amazon could outsell Sainsbury’s as a challenger supermarket

Research by behavioural science experts Decision Technology (Dectech) finds that Amazon could outsell Sainsbury’s if it entered the grocery market.  Dectech’s new report ‘Primed for domination: the threat of Amazon as a challenger brand’ finds that, controlling for other factors such as price, 13% of customers in the grocery market would choose Amazon — putting it ahead of …