Sulayem highlights crucial roles of Abu Dhabi Aviation, ADNOC as classic desert rally heads for 26^th edition

Dubai, UAE, 16 March, 2016:  The world’s leading cross country rally drivers and riders are again shaping up to tackle the Abu Dhabi Desert Challenge POWERED BY Nissan, and they will rely on a big land and air operation as well as their own skill and experience to survive one of motor sport’s most extreme tests.

Crossing some of the most demanding desert terrain on earth in the Western Region of Al Garbia, with competitive stages winding on for more than 250km across giant dunes, provides a huge examination for even the most sturdy competitors and rally machinery.

Equally, the event presents a major logistical challenge for the Automobile and Touring Club of the UAE, whose main priority once again is the safety of more than 150 competitors assembling in the UAE for the 26^th edition of the event from 2-7 April.

Dehydration and fatigue are the biggest threats, and more than 10 per cent of those who start will need some form of medical assistance as the Desert Challenge takes on the Rub Al Khali.

Playing a vital role, Abu Dhabi Aviation, the Middle East’s largest commercial helicopter operator, will provide the potentially life-saving aerial Search And Rescue (SAR) support for the medical crews who will be on permanent standby to be carried to the aid of competitors in trouble.

Another crucial link in the operation is provided by ADNOC, which has its work cut out to deliver more than 25,000 litres of fuel – aviation fuel for the helicopters and petrol and diesel for the cars, bikes and support vehicles.

In order to minimise flying time and guarantee efficient rescue operations, ADNOC is establishing mobile refuelling bases in the desert as well as fixed refuelling bases at the bivouac, the rally’s desert base for four nights, and in Madinat Zayed.

“Without the support of Abu Dhabi Aviation and ADNOC the event could simply not take place,” said ATCUAE President Mohammed Ben Sulayem, the rally founder. “For many years now they have helped us to ensure a very high level of safety for competitors, volunteers, and all others involved in the event. This is always our No. 1 priority.”

In recent years the ATCUAE has commissioned research to discover more about how dehydration and fatigue affects competitors, and been quick to act on the findings. Drivers and riders reaching the end of one of this year’s five exhausting desert stages will be able to recuperate in an air conditioned recovery unit set up at the bivouac, located close to the Qasr Al Sarab Resort.

Taking place under the patronage of H.H.Sheikh Hamdan bin Zayed Al Nahyan, the Ruler’s Representative in the Western region, the 26^th Abu Dhabi Desert Challenge gets under way with a super special spectator stage at Al Forsan Off-Road Race of Champions Circuit in Abu Dhabi on 2 April, before heading out into the Rub Al Khali.

The Nissan Patrol, the “Hero of All terrain in Life”, is positioned for the 13th year as the official vehicle of the event. The line-up of strategic partners includes the Ruler’s Court in the Western Region, Western Region Municipality, Abu Dhabi Municipality, the UAE Army, Abu Dhabi Police, National Ambulance Service, Nissan, Yas Marina Circuit, ADNOC, Abu Dhabi Aviation, Al Ain Mineral Water, Abu Dhabi Waste Management, Rotana and Centro Hotels – Yas Island, Qasr Al Sarab Resort.

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UBER, the technology company that has transformed urban mobility for millions, today announced an extension of its association with OXXY. In March, UBER and Oxxy joined hands to provide free rides to and from any hospital, diagnostic and Path lab. The extended partnership will now include free health checkups* and subsidized medical rates for OXXY’s gamut of services,forall UBER driver-partners and riders in 18 cities across India.

OXXY is India’s largest healthcare network has over 100,000 centres including hospitals, disgnostic and pathological laboratories, spread across 1500 cities in India. India is already the largest geographic market for UBER after the US and the advantages of this alliance will automaticallly be available for driver partners and riders in every new city UBER launches in as well.

Starting 15^thJuly, 2015, UBER users can dial OXXY 09999-000-102 or log on to www.oxxy.in to avail this service. The customer support team will be available 24×7.

Said Amit Jain, President, UBER India, “Healthcare plays a vital role in enhancing people’s lives, something UBER is dedicated and deeply committed to. Furthering our association with OXXY, I’m proud that we will now be able to provide quality and affordable healthcare to the millions of UBER driver partners and riders in the country, a problem that’s been persistent so far.”

Pankaj Gupta, Founder OXXYsays “A 360 degree healthcare should have been started in the country long back. Goes without saying healthcare should be transparent, convenient and affordable for all. It’s the need of the hour. We are delighted to extend this partnership to include health benefits too, with UBER, a company that cares about healthcare, as much as we do.

*First medical checkup is free. Subsequent checkups will be highly subsidized.

Please Note: Health checkups include blood tests that comprise a combination of sugar tests, cholesterol, thyroid, eye, dental and BMI to name a few. The combinations might change depending upon the area and the city.

The estimated healthcare expenditure in India in 2013 was estimated at $96.3 billion which constituted almost 5% of the GDP. With a growth rate of ~12%, this number is expected to cross $195 billion in the next three years. According to the World Health Organization (WHO), only 33 percent of Indian health care expenditures in 2012 came from government sources. Of the remaining private spending, around 86 percent was OOP (out of pocket).

About UBER

UBER is a technology platform that is revolutionizing the way people connect with their cities around the world – and creating tremendous economic opportunity for transportation providers. By connecting users with a safe, reliable and seamless ride, and with unprecedented accountability and transparency built into the system, UBER has transformed the way users think about their transportation options. Today UBER is available in over 323 cities in 58 countries around the world.UBER.com

About OXXY

The goal of OXXY (derived from Oxygen) is to ensure equitable access to all Indian citizens to affordable, accountable, appropriate and convenient health services of quality. OXXY is present in 1500 cities of India. OXXY is available for every individual to avail the health benefits for FREE.

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MIDDLEBURY, CT – Nautica introduces the latest in the NST family of watches—the NST Aluminum. The popular NST case is now available in aluminum creating a lighter, more durable watch with a technological design and feel.

The NST Aluminum is a striking timepiece that integrates materials to capture the Nautica brand’s spirit of adventure. Maintaining classic Nautica watch features, like clean dial design, rich color, and luminous hands and markers, this timepiece also adds a new element—aluminum—for a smart, ready-for-action look. Color is heightened and pops on the aluminum top ring and pushers, pulling the design together with matching silicone straps.

Featuring a 49mm aluminum and stainless steel case with an aluminum uni-directional turning top-ring, the NST Aluminum is hi-tech design with sport functionality. Japanese chronograph movement features a 60-minute chronograph, date and 24-hour indicators. It’s also available in a multi-function version with a day indicator instead of the 60-minute chrono.

The NST Aluminum is available with a textured, single-stitched, silicone strap. Strap colors include black, blue, white, orange, yellow and brown. The timepiece is water resistant up to 100M.

“The NST Aluminum takes one of our most popular cases and gives it a technological feel. Noticeably lighter with striking color and details, this timepiece is classic Nautica designed for the modern consumer,” states Linda Calvert, VP Global Brand Management.

ABOUT NAUTICA
Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men’s, women’s and children’s apparel and accessories to a complete home collection. Nautica® products are refined casual classics inspired and energized by the water that are always crisp, clean and distinct. Today Nautica® is available in more than 75 countries with 256 Nautica® branded stores worldwide. In 2003, the Company was acquired by VF Corporation, a global leader in branded lifestyle apparel with more than 30 brands, includingWrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders®, Splendid®, Smartwool® and Timberland®. For additional information, please go to www.nautica.com andwww.vfc.com.

ABOUT NAUTICA WATCHES
Introduced in 1994, Nautica® Watches for men and women combine distinctive styling, bold colors and unique design. Inspired by sailing, the Nautica brand reflects an energetic lifestyle that appeals to consumers around the globe. Nautica Watches fuse the best of classic American style with the latest in technical innovation.

ABOUT TIMEX GROUP
TIMEX GROUP designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide and is one of the largest watchmakers in the world. For more information, visitwww.timexgroup.com

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