OPPO takes selfies to the runway creating a one of a kind selfie fashion show!

Mumbai, 3^rd September 2016 —The ever-evolving global smartphone brand OPPO, created a stir in the fashion industry with a first of its kind – Selfie Fashion Show at the YouWeCan Fashion Show in association with ace cricketer, Yuvraj Singh. OPPO, the title sponsors of the event, stepped up the selfie and style quotient at this event where Yuvraj Singh launched a new fashion line. The event was graced by A listers from the Bollywood and Cricket industry who lit the runway on fire with their perfect selfies clicked with the OPPO F1s. The event’s proceedings are being donated to the YouWeCan Foundation.

OPPO as a brand has always focused in connecting with the Indian consumer through its marketing initiatives. Commenting on this association and the marketing strategy, Will Yang, Brand Director of OPPO India, said, “We have always focused on reaching out to and connecting with our Indian consumers across every touchpoint, the most important being – Cricket and Bollywood. Thus, this association with YWC offers us the perfect platform, one where Cricket meets Bollywood, to bring forward the essence of selfies to our consumers.”

The celebrities let their hair down and enjoyed themselves clicking perfect selfies at the event with the

OPPO F1s. The models and show stoppers adorned clothing designed by the celebrity designers-

Shantanu & Nikhil. The show stopper, Yuvraj Singh along with other prominent sports personalities likeZaheer Khan, Harbhajan Singh, Saurav Ganguly, Chris Gayle, Sushil Kumar and Mary Kom amongst others, walked the ramp with the OPPO F1s and showed the audience how a perfect selfie is clicked!

Yuvraj Singh is OPPO’s first sports ambassador and the brand associated with the ‘YouWeCan’ Foundation in the past for a charity campaign to raise awareness about cancer and facilitate cancer screening wherein the brand donated INR 40 lakhs as donation money.

About OPPO

At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.

After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets, with the brand already registered in 140 countries as of late 2015.

OPPO is the official global partner of International Cricket Council (ICC) starting 2016 and has also entered into a three-year partnership with Football Club Barcelona, Spain. OPPO has Bollywood heartthrobs Hrithik Roshan and Sonam Kapoor as its South Asia Region brand ambassadors and Yuvraj Singh as its First Sport Ambassador. The leading smartphone brand made its entry into the Indian market in early 2014. OPPO Mobiles India Pvt. Ltd. currently has commercial presence in major cities and regions of India. With its growing presence, OPPO aims to provide beautifully designed phones and a flawless camera experience to the young consumers.

But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe.

The post OPPO and Yuvraj Singh ramp up the selfie and style quotient appeared first on Core Sector Communique.

Rio Tinto chief executive Tom Albanese said “This was another year of strong operational performance across the Group. We achieved record annual iron ore production and shipments as our expansion programme continues on schedule, delivering industry leading returns for our shareholders. Our copper, bauxite, alumina, thermal coal and titanium dioxide businesses all delivered substantial production increases on 2011 levels.

“Markets remain volatile, but our business continues to perform well. Across the Group we are taking action to roll back unsustainable cost increases. This further enhances our resilience and competitive edge as we enter 2013.”

• Record global iron ore shipments of 247 million tonnes (100 per cent basis) were achieved in 2012 despite severe weather disruptions and a significant maintenance shut-down during the year. Global iron ore production for the full year was 253 million tonnes (Rio Tinto share 199 million tonnes), four per cent higher than 2011. Pilbara iron ore production of 239 million tonnes (Rio Tinto share 191 million tonnes) set another annual record, four per cent higher than in 2011. Current nameplate capacity in the Pilbara has risen from 225 Mt/a at the start of 2012 to 237 Mt/a through de-bottlenecking and productivity improvement, with minimal capital spend.

• Total mined copper production for 2012 was six per cent higher than in 2011, due to expected recovery in ore grades at Kennecott Utah Copper and Escondida. Refined copper production improved at Kennecott Utah Copper following scheduled smelter maintenance during the second quarter.

• On 5 November 2012 Rio Tinto announced that Oyu Tolgoi had signed a binding agreement with a Chinese power company for the supply of electricity to Oyu Tolgoi. Commissioning of the ore-processing equipment began in mid-November and first ore was processed through the concentrator on 2 January 2013. First concentrate production will follow within one month and commercial production is expected to commence by June 2013.

• Bauxite and alumina production in 2012 were 11 per cent and 12 per cent higher than 2011, driven by increased third party demand for bauxite and expanded refining capacity at Yarwun. Aluminium production was 10 per cent lower than in 2011, as ramp up to normal capacity continued following resolution of the Alma labour dispute.

• Thermal coal production for the full year was 16 per cent higher than in 2011, reflecting increased plant capacity at Bengalla, the continued ramp-up at Clermont and the reversal of one-off disruptions in the fourth quarter of 2011. Hard coking coal production was nine per cent lower than in 2011, due to the impact of planned dragline maintenance at Hail Creek and a major preparation plant shutdown at Kestrel as part of its mine expansion project.

• Titanium dioxide feedstock production for the full year increased 11 per cent from 2011 following a successful furnace rebuild at Rio Tinto Fer et Titane and an increase in attributable volumes from Richards Bay Minerals (RBM).

• During the quarter, Rio Tinto announced further sales of non-core businesses, including a binding agreement to sell its interest in Palabora Mining Company, and the completion of the sales of the Lynemouth Power Station and the Chinese portion of its Alcan Cable business.

All currency figures in this report are US dollars, and comments refer to Rio Tinto’s share of production, unless otherwise stated

About Rio Tinto

Rio Tinto is a leading international mining group headquartered in the UK, combining Rio Tinto plc, a London and New York Stock Exchange listed company, and Rio Tinto Limited, which is listed on the Australian Securities Exchange.

Rio Tinto’s business is finding, mining, and processing mineral resources. Major products are aluminium, copper, diamonds, thermal and metallurgical coal, uranium, gold, industrial minerals (borax, titanium dioxide and salt) and iron ore. Activities span the world and are strongly represented in Australia and North America with significant businesses in Asia, Europe, Africa and South America.

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