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As part of the 3 city tour, Rado’s brand ambassador Lisa Ray launches the collection for the year under the DiaMaster, True and Coupole family

12th Sept, 2017; Rado, the pioneering Swiss watchmaker and part of the world’s largest watch conglomerate The Swatch Group, unveiled a special collection of festive watches for men and women today. This special collection of watches was launched by glamorous Rado brand ambassador Lisa Ray at the Rado space at Kamal Watch Co., CRM Central Mall, Vishakhapatnam.
Winning everyone’s heart, Lisa Ray is on a 3 city tour starting with Vishakhapatnam and followed by launches in Baroda and Kanpur.
On showcase were the mesmerising, enigmatic and glamorous timepieces for women; the newly introduced diamond timepieces under the DiaMaster, True and Coupole family that will make one feel exceptionally luxurious. The beauty of ceramic is enhanced when combined with these precious stones. Through the combination of lightweight, scratch-resistant and hypoallergenic ceramic with the latest technology and the most emotional of all the human senses, Rado yet again showcases its prowess in creating products of lasting beauty.
For the young and aspiring men, Rado launched the new sports collection including the tennis inspired Rado HyperChrome Automatic Match Point Limited Edition and the sporty Rado HyperChrome Chronograph Quartz collection which for the first time has been launched in varied colors including cool grey, British blue and racing green.
Speaking at the launch, Rado brand ambassador, Lisa Ray said, “I am thrilled to unveil these exquisite timepieces in Vishakhapatnam today. Diamonds naturally enhance the beauty of the wearer without overpowering it, making this new collection woman’s ideal accessory. Also with these tennis-inspired timepieces that we have launched today, Rado shows its ultimate dedication to sports and aims to reach out to the much younger and classier audience. I hope this collection wows the people of Vishakhapatnam and leave them only asking for more!”
]]>Brand ambassador Hrithik Roshan unveils tasty new timepieces

(Mumbai– May 28, 2016) Rado, the Swiss watch brand known for its innovative use of design and materials, officially introduced its chocolate brown high-tech ceramic collection at the Rado boutique in Mumbai today. Marking the second anniversary of the boutique, the new line of watches was launched by Rado brand ambassador and beloved Bollywood star Hrithik Roshan.
Rado is proud to add a new colour to its growing spectrum of high-tech ceramic: chocolate brown. The new colour mirrors subtle changes in light from a light, sweet brown to a range of dark, rich chocolate hues. Chocolate brown is remarkably easy to wear, complementing warm, earthy colours in a wide range of styles from evening attire to casual sportswear.
Commenting on the launch, brand ambassador Hrithik Roshan stated, “Rado is known for watches par excellence and yet again they have surprised me with this delicious chocolate brown high-tech ceramic collection. In the international fashion space, brown is becoming the new black and is one of the year’s trend colours. I am really excited to launch these stunning watches, which have become my favourite chocolate indulgence these days.”
Well known to connoisseurs of Swiss artistry and craftsmanship, brown is the signature colour of the Maîtres Chocolatiers who have made Switzerland synonymous with chocolate heaven. The new colour offers all the benefits of high-tech ceramic including scratch resistance, lightness and the ability to adapt to the wearer’s skin.

Six unique ceramic timepieces in this colour were introduced at the event. Highlights include:
Rado HyperChrome Automatic Diamonds – Limited Edition
This dazzling piece in rich brown high-tech ceramic and rose gold coloured detail is studded with a total of 56 Top Wesselton diamonds, transforming this exceptional timekeeper into a sensuous, glamorous and exclusive delight.
Rado HyperChrome Automatic Chronograph Tachymeter
As Hrithik Roshan’s new watch of choice, this timepieces features a matt brown high-tech ceramic case with a polished rich brown bezel engraved with a tachometric scale and filled with white Super-Luminova. The rose gold coloured stainless steel inserts further add to the beauty of the watch.
Rado HyperChrome Automatic
This simple brown beauty features a polished, rich brown monobloc ceramic case and classic three-hand style.
About Rado
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
The Rado boutique in Mumbai is located at 317, Rinku Cooperative Housing Society, Linking Road, Khar West, Mumbai. It is open 7 days a week from 10:30 a.m. to 8:30 p.m.
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June 2015, INDIA – With 43 stores and 6000 varied watch brands, India’s largest chain of luxury watch boutiques, Ethos expands its collection by adding fashion rich, Swiss sophisticated mechanical watches from a legendary brand–Bvlgari, which comes in as a flawless addition.
Bvlgari exhibits a perfect expression of Italian style – daring, contemporary and refine! Ethos offering of Bvlgari will include models from iconic collections like Serpenti, Bvlgari Bvlgari, Octo, Solotempo, Diagono, which will be available at the Ethos Summit store at Palladium Mall, Mumbai. Bvlgari watches for both men and women are in the price range between INR 1, 75,000 to 12,12,000.
Speaking on the occasion of the brand coming on board, Mr. Yashovardhan Saboo, CEO – Ethos Watch Boutiques said – “This year has had an exciting start for us. Apart from the many initiatives that we are making to bring forth the best from the world of luxury watches to our customers, we are pleased to announce the arrival of Bvlgari – one of the World’s legendary brands at Ethos Watch Boutiques. We are sure that the innovative collection of iconic time pieces we have in store from Bvlgari will be much appreciated by our customers.”
Ethos supports its customers in making the perfect choice, while protecting them from common malpractices such as smuggled, fake and refurbished watches. Bvlgari watch creations symbolize the passion and highest standards of watch making. This combination of the celebrated retail strength of Ethos and the pioneering spirit of Bvlgari watches, make an excellent collaboration to watch out for.
About Ethos
Founded in 2003 with its two retail brands Ethos Swiss Watch Studios and Ethos Summit – Luxury Watch Boutiques, Ethos is currently 45 stores strong in India. Spread across 13 cities, Ethos brings an international standard experience in watch buying to its customers.
The brand’s website www.ethoswatches.com has become Asia’s largest online luxury watch platform. With over 6,000 watches from 50 premium brands, the website attracts upwards of 600,000 visitors per month. Ethoswatches.com is the first of its kind to offer visitors a comprehensive buying experience through various niche services including a highly specialized team of luxury watch consultants and The Watch Guide – an in house digital magazine that curates relevant and exclusive content for watch enthusiasts. In addition to this, the website provides benefits like EMI, watch insurance and after sales service to its customers.
The Ethos watch boutiques sell brands such as Rolex, Omega, Breitling, Chopard, Carl F Bucherer, Cartier, and others in the luxury space. In the premium segment, they offer Tag Heuer, Longines, Tissot, Rado, and Seiko, to name a few. In the fashion segment, the brands available include Guess, CK, and Armani.
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