In April, IWC Schaffhausen will kick off a worldwide omnichannel advertising campaign with actor Bradley Cooper. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand. Shot in the desert outside Los Angeles, the campaign features strong imagery such as Cooper on a motorbike in front of a vintage aeroplane. It underscores IWC’s appeal to free-spirited individuals who dislike borders and limits and are eager to take on challenges instead. With the Big Pilot’s Watch Edition “Le Petit Prince”, the advertisements also feature one of the most iconic timepieces from the Schaffhausen-based company.

At the Salon International de la Haute Horlogerie (SIHH) held in Geneva in January, IWC Schaffhausen welcomed Bradley Cooper as a new brand ambassador. Now, the Swiss luxury watch manufacturer is strengthening the partnership by rolling out a comprehensive marketing campaign with the four-time Oscar nominee. This marks the first time that IWC has produced such an extensive omnichannel campaign with one brand ambassador.

Bradley Cooper is no stranger to the IWC brand: “I have been wearing IWC watches for the past 15 years. When this collaboration was proposed and the idea of the cam­paign came up, it made sense and I was excited by the creative. I was happy to help bring Christoph’s vision to life.” With a strong personality and character traits such as a pioneering spirit, confidence and vitality, Cooper perfectly embodies IWC’s core values. “With this campaign, we continue to develop the emotional storytelling around our brand. We could not have imagined a better partner than Bradley to present our high-quality mechanical timepieces, such as our Pilot’s Watches, to a growing and global audience,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.

STRONG VISUALS UNDERSCORE THE BRAND’S GROWING APPEAL

The campaign was produced during a multi-day shoot on the outskirts of Los Angeles in the Mojave Desert. It centres on Bradley Cooper, seen riding his motorbike through the desert – fuelled only by his adventurous and free spirit. With the campaign story and visuals, IWC makes a bold statement, demonstrating that, thanks to its authenticity and uniqueness, it strongly appeals to individuals who are open-minded, curious and adventurous and who live life to the fullest. Swiss photographer Marco Grob shot the impressive visuals. Grob, who lives in New York City, is famous for his portraits, having worked with some of the biggest names in the entertainment industry.

 ONE OF THE MOST ICONIC WATCHES FROM SCHAFFHAUSEN

The remarkable co-star of the campaign is the IWC Big Pilot’s Watch Edition “Le Petit Prince” (Ref. IW501002) on Bradley Cooper’s wrist. With an impressive case diameter of 46 millimetres, this timepiece features a characteristic blue dial, which has become the trademark IWC Schaffhausen  of IWC’s special editions in tribute to Antoine de Saint- Exupéry’s most famous literary work. The watch is powered by the IWC-manufactured 52110-calibre movement, fea­turing an efficient Pellaton automatic winding system with ceramic parts. With the help of two barrels, it builds up a power reserve of 7 days and its soft-iron inner case provides optimal protection against magnetic fields.

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Geneva, 16 January 2018 – At the Salon International de la Haute Horlogerie (SIHH), IWC  Schaffhausen welcomed Bradley Cooper as a new brand ambassador.

 “We are happy to welcome Bradley Cooper to our exclusive circle of brand ambassadors. With his pursuit of  quality and creativity, he is a perfect match for IWC, a brand which in the courseof its 150-year history has continued to renew itself and delights people the world over with its passion for handcrafted watchmaking,” says Christoph GraingerHerr, CEO of IWC Schaffhausen. The Swiss luxury watch manufacturer is looking forward to further collaborations with Cooper in the year of its 150th anniversary.

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Geneva, 17 January 2018 – IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee collection with a gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests participated in the event, including IWC brand ambassadors and global stars such as actors Cate Blanchett, Bradley Cooper and James Marsden, as well as sports personalities Valtteri Bottas and David Coulthard.

GALA EVENING CELEBRATING “150 YEARS OF IWC SCHAFFHAUSEN”

To celebrate its 150th anniversary, IWC is currently showcasing a spectacular Jubilee collection comprising a total of 27 limited-edition watches from the Portugieser, Portofino, Pilot’s Watches and Da Vinci families at the Salon International de la Haute Horlogierie in Geneva. In keeping with tradition, IWC invited guests to an exclusive gala evening, pulling out all the stops with a glamorous event to mark the year of IWC’s 150th anniversary, hosted by TV presenter Tess Daly. Performances by Aloe Blacc, jazz drummer Eric Harland and singer Ronan Keating were also met with rousing applause during the evening. Another star attraction came in the form of Paloma Faith, a singer who won the Brit Award for “Best British Female Solo Artist” in 2015 and made it straight to number one in the official top 100 chart in England with her album “The Architect” about a month ago.

A HOST OF IWC BRAND AMBASSADORS AND GLOBAL STARS

Among the guests to grace the red carpet were IWC brand ambassadors and global stars such as Cate Blanchett, Bradley Cooper, James Marsden, Dev Patel and Ralf Moeller, sports personalities Valtteri Bottas, Fabian Cancellara, David Coulthard, Jochen Mass and Jan Frodeno, supermodels Adriana Lima and Karolína Kurková, and influencers such as Johannes Huebl and Kristina Bazan.

COLLECTION LAUNCH AT THE IWC BOOTH

Several IWC brand ambassadors also visited the SIHH earlier in the day and had the chance to take a look at the Jubilee collection at the IWC booth, designed in the industrial style of the early days of IWC. The centrepiece of the trade fair booth was a gigantic time machine with digital display discs inspired by timepieces such as a Pallweber watch.

IWC SCHAFFHAUSEN

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a  passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organisations dedicated to environmental protection.

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Mercedes-AMG is turning 50. The performance sports car brand from Mercedes-Benz has been synonymous with outstanding engine expertise, automotive performance and a dynamic driving experience for half a century now. IWC Schaffhausen is celebrating its  partner’s anniversary with a special limited edition from the Ingenieur family. The sporty IWC-manufactured chronograph in a titanium case features magnetic field protection designed in the style of a brake disc.

IWC unveiled the new Ingenieur collection in spring, with a design that is starkly reminiscent of the first generations of the stylish classic from the 1950s. The collection will be available from autumn, but the watch family is already getting one new member: “The sporty chronograph combines precision engineering with spectacular design, so it embodies precisely the values that unite our two companies. We would like to offer Mercedes-AMG our warmest congratulations on reaching this milestone. Even if it wasn’t enough to gain a place on the podium this time round, we are convinced that future successes await Mercedes-AMG,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen.

Limited to 250 watches, the Ingenieur Chronograph Sport Edition “50th Anniversary of Mercedes-AMG” (Ref. IW380902) is driven by the IWC-manufactured 89361 calibre with flyback function. The case is made of titanium and the dial with tachymeter scale is silver-plated. Like the first Ingenieur from 1955, this timepiece features a soft-iron cage for protection against magnetic fields. The lower part of the cage is visible through the sapphire-glass back and emulates the appearance of an AMG brake disc with indentations arranged in a radial formation. The engraving “A TRIBUTE TO ONE MAN, ONE ENGINE” is a reminder that the performance components from Mercedes-AMG  are assembled from the bottom up in the engine manufacturing department by a single mechanic.

LAUNCH AT THE  NÜRBURGRING 24 HOURS The watch was presented last weekend at the 24-hour race on the Nürburgring north loop track known as the “Green Hell”. As a special highlight, Mercedes-Benz introduced the Mercedes-AMG GT3 Edition 50 at this event – an exclusive special edition with a limited run of only five cars to celebrate the company’s 50th anniversary. Every buyer of the car also receives an Ingenieur Chronograph Sport Edition “50th Anniversary of Mercedes-AMG”. The dial design of the IWC timepiece is modelled on the typical colour combinations of racetracks such as the Nürburgring – with red and white for the kerbs and black for the asphalt. IWC also made an appearance at the event as the sponsor of the Mercedes-AMG team HTP Motorsport, with Dominik  Baumann (Austria), Maximilian  Buhk (Germany), Edoardo Mortara (Italy) and Edward Sandström (Sweden). The AMG pilots were in a promising position when, just prior to the end of the race, rain set in – and the GT3, with its slick tyres, skidded on the racetrack.

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Appliquéd Arabic numerals, railway-track-style chapter ring and characteristic feuille hands: the Portugieser Chronograph Classic has all the stylistic attributes of a  typical Portugieser. And now, IWC Schaffhausen is unveiling a revised edition of this timeless IWC-manufactured chronograph, featuring an even more purist dial design in three new colour combinations.

For almost 80 years, the Portugieser has been  synonymous with timeless design and watchmaking perfection. The Reference 3904 – the third Chronograph in the Portugieser family – was presented for the first time in 2013, yet it still retains the unmistakable character of the originals from the 1930s. IWC is now reissuing the Portugieser  Chronograph Classic (Ref. 3903) with a slightly revised and updated design. The dial with the typical Portugieser railway-trackstyle chapter ring looks even neater than its predecessor without the subdivision of the seconds, while the watch as a whole has a more modern impact thanks to the convex sapphire glass.

The top-of-the-line version has an 18-carat red gold case and a silver-plated dial, as well as golden hands and appliqués. It is fitted with a hand-finished brown alligator leather strap. Two models are available with a stainless-steel case and a black alligator leather strap. One features a silver-plated dial and blue hands and appliqués, while the other has a midnight blue dial and rhodium-plated hands and appliqués.

When it comes to the technical components inside these watches, IWC relies on the aspect of continuity: the new Chronographs are still driven by the tried-and-tested  IWC-manufactured 89361 calibre with flyback function, self-winding system and a power reserve of 68 hours. The recorded time is particularly easy to read on the combined hour and minute counter at “12 o’clock”. A see-through sapphire-glass back provides a view of the movement and the rotor, which is adorned with Geneva stripes.

The new Portugieser Chronograph Classic models are available now in IWC boutiques and from authorised IWC dealers.

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Schaffhausen, 20 March 2017 – IWC Schaffhausen unveiled a completely overhauled line of Ingenieur watches at the 75^th  Goodwood Members’ Meeting. This historic motorsport event in the south of England was the perfect place to showcase the new collection, the design of which is starkly reminiscent of the first generations of this watch family from the 1950s and the 1960s. Another highlight came in the form of a demonstration of the Mercedes 300 SL from 1955 – the year the Ingenieur was born.

A simple watch with three hands, the first Ingenieur raised the bar with its minimalist design, which IWC continued to refine from 1967 with the Reference 866. “The new collection is very much inspired by these early Ingenieur   models, so the watch family is definitely going back to its roots. The influence is clear to see in the simple round case as well as in the dial with its striking hands and indices with luminescent elements,” explains Christoph Grainger-Herr, the new CEO of IWC Schaffhausen. The Ingenieur family now has a striking vintage character and is lighter and more elegant in its overall appearance. The new collection covers  a lot of bases with three automatic models, four IWC-manufactured chronographs and a limited-edition reference with perpetual calendar.

The Ingenieur Automatic is a simple watch with three hands, a date window at “3 o’clock” and a case measuring 40 millimetres in diameter. Three versions are available. Two of the models feature a stainless-steel case and rhodium-plated hands and indices. The first (Ref. IW357001) has a silver-plated dial and a black alligator leather strap, and the second has a black dial and a stainless-steel strap. The third version is the Reference IW357003, which has an 18-carat red gold case, a silver-plated dial, goldplated hands and a black alligator leather strap.

The Ingenieur Chronograph is driven by the new IWC-manufactured 69375 calibre with a bidirectional pawl-winding system and a power reserve of 46 hours. Two of the versions are available with a stainless-steel case and strap: one features a silver-plated dial and gold-plated hands, while the other has a blue dial and rhodium-plated hands The stainless-steel strap has been newly developed especially for the Ingenieur. It is exceptionally comfortable to wear and has a fine-adjustment clasp integrated into the buckle. The third version comes in 18-carat red gold with a slate-coloured dial, gold-plated hands  and a black alligator leather strap All the watches feature a see-through sapphire-glass back that provides a view of the 69375 calibre.

The Ingenieur Chronograph Sport is driven by the IWC-manufactured 89361-calibre movement and is limited to just 500 watches. The 44-millimetre titanium case, black dial and black calfskin strap create an overall impression of sporty elegance. The small seconds hand in the shape of a lightning bolt at “6 o’clock” is a reminder that a soft-iron cage protects the movement against the negative influence of magnetic fields.

The top-of-the-range model is the Ingenieur Perpetual Calendar Digital Date-Month. The perpetual calendar automatically recognizes the different lengths of the months, including the leap day occurring every four years; it is extremely easy and convenient to adjust using the crown. The IWC-manufactured 89800 calibre.

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IWC Schaffhausen has opened a new boutique in St. Moritz in the Upper Engadine. From now on, guests from every corner of the globe who descend on the world-famous spa and holiday resort can discover the Swiss luxury watch manufacturer’s Haute Horlogerie collection.   The new boutique is located at Via Maistra 17, in the  centre of St. Moritz. Covering an area of around 40 square  metres, it welcomes visitors with an interior in a classic, luxurious IWC design featuring dark wood, glass and natural stone. The design reflects IWC’s aspirations to combine precision engineering with a finely developed sense of aesthetics. The open fire and a ceiling fresco by Italian artist Luca Pancrazzi provide eye-catching highlights. Visitors have the opportunity to discover the entire collection, consisting of IWC’s Pilot’s Watch, Portugieser, Ingenieur, Aquatimer, Portofino and Da Vinci families. Likewise available in St. Moritz are the special limited editions, which can be found exclusively at IWC boutiques. The store is managed by Bucherer, an IWC retail partner for many years and one of Switzerland’s leading watch and jewellery specialists

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IWC Schaffhausen has inaugurated its third Italian boutique at Via Montenapoleone 1, in the heart of Milan’s luxury shopping area. IWC Brand Ambassador Pierfrancesco Favino and television host and actress Alessia Marcuzzi were present to cut the ribbon in the exclusive setting of the fashion district. The Swiss luxury watch manufacturer used the occasion to introduce the exclusive Portugieser Chronograph Rattrapante Edition “Boutique Milano” which is limited to 100 pieces. The ribbon-cutting ceremony was followed by an exclusive gala dinner prepared by the Michelin-starred chef Andrea Berton.

The Portugieser Chronograph Rattrapante Edition “Boutique Milano” features the characteristic third button for the rattrapante mechanism and a red gold case, a blue dial with tachymetric scale and telemetric scale and a black alligator leather strap.     The inscription of the limited edition “01/100” on the case back of the watch, together with the incision that evokes the “Biscione”, the grass snake, of the Milanese Visconti family, the symbol and emblem of the city, further seals the connection with Milan.

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New York, 15 April 2016 – At the Tribeca Film Festival in New York, IWC Schaffhausen celebrated the art of filmmaking and showcased its support for emerging artists at the fourth annual “For the Love of Cinema” gala dinner.

 IWC CMO Franziska Gsell co-hosted the evening with Tribeca Film Festival founders Jane Rosenthal, Robert De Niro and Craig Hatkoff. The luxury watch manufacturer delighted the 200 notable guests with the presentation of the IWC Filmmaker Award, which went to this year’s honouree, Matt Ruskin.

IWC brand ambassadors Scott Eastwood and Dev Patel, and host, comedian Joel McHale, entertained the star-studded crowd before an exclusive performance by JOHNNYSWIM closed the evening’s event.

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PRECISELY ON COURSE – BIG PILOT’S HERITAGE WATCHES 55 + 48

Exclusive sneak peek into the new Pilot’s Watches collection to be officially presented at the Salon International de la Haute Horlogerie 2016 in Geneva.

For 75 years, the historic Big Pilot’s Watch was the largest wristwatch ever made at IWC in Schaffhausen. In 2016, IWC Schaffhausen unveils its successor: with an amazing 55-millimetre case diameter, the

Big Pilot’s Heritage Watch 55 eclipses a record that was set back in 1940. Like its big brother, the
Big Pilot’s Heritage Watch 48 looks very much like the historic original, but makes a few more concessions to modern ideas of aesthetics and comfort.

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