26^th April 2017, Mumbai: fbb, the fashion destination of Future Group, celebrated World Shorts Day on 23 rd April 2017 across all fbb stores PAN India. The idea behind World Shorts Day was to create consumption for fashion, create a unique category which can see the sale of shorts and make every Indian aspire to wear shorts. Fbb has therefore trademarked world Shorts Day and every year on the third Sunday of April this day will be celebrated Pan India.

The campaign was split into phases where teasers to create curiosity in the customer’s mind was created with  #DropThePants, Launch of Worlds Shorts Day with Vir Das, #DropThePants Challenge to win a free pair of shorts and shop at fbb on  23^rd April to win a trip to Goa.

The campaign received great footfall at all fbb stores. 1.5 lac shorts were sold during this phase.  More than 3.5 lac registrations and over 3000 entries for #DropThe Pants contest. The Ads and post reached over 6.5 million consumers.

“WSD, our first ever Digital campaign, when conceptualized, we took an interesting challenge to go big on Digital only to target our audience that’s majorly youth owing to shorts as a category. Celebrating it only on the digital ecosystem not only helped us reach the relevant audience but also helped drive business in a big way” quoted, Mr Pawan Sarda, Head- Digital, Future Group.

Fbb has created shorts as a category for the youth with this different and innovative campaign. This has created a trend especially with the generation that loves to follow fashion in the true sense.

About fbb:

Fbb is the fashion hub of Future Group. India’s Fashion Hub, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates the fact that it doesn’t cost much to be stylish with fbb. It believes in aspirational value fashion.

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Customers across India can avail Big Bazaar’s ‘Maha Bachat days’ offers on Snapdeal from 13^th to 17^th August, 2016

New Delhi, August 12^th, 2016: Snapdeal, India’s largest online marketplace, today announced that its partnership with Future Group is now live for Big Bazaar’s annual Maha Bachat Sale. As part of this partnership, Big Bazaar’s Maha Bachat deals will now be available online exclusively on Snapdeal from 13^th to 17^th August, 2016.

The partnership between Snapdeal, India’s largest online marketplace and Big Bazaar, India’s largest hypermarket chain, leverages the massive reach of Snapdeal and the wide assortment that Big Bazaar offers through its hypermarkets.

Commenting on the partnership, Tony Navin, Senior Vice-President, Partnerships and Strategic Initiatives, Snapdeal, said “We have built a comprehensive and frictionless interface between Snapdeal and Big Bazaar. This partnership is a winning arrangement for the consumers as it gives them easy access to Big Bazaar’s deep assortment of popular products, all from within the comfort of their homes. The value and popularity of Big Bazaar products and the tremendous reach of Snapdeal form a strong foundation for a long term partnership between us.”

Commenting on the partnership, Rajan Malhotra, President, Retail Strategy & Convergence, Future Group, said “Big Bazaar’s Maha Bachat Days is India’s most widely anticipated sale and we are pleased that this sale will be even bigger this time through our exclusive online partnership with Snapdeal. This partnership will help us take the deals of Maha Bachat to the customer base of Snapdeal and widen our reach to geographies where Big Bazaar is not physically present. Snapdeal customers will also be able to benefit from great deals that Big Bazaar provides with its sourcing strength.”

This partnership will benefit consumers across the country by bringing Big Bazaar products to their doorsteps. Products purchased on Snapdeal will be home delivered by Snapdeal through its formidable delivery network that covers more than 28,000 pin codes across India. Future Group already operates in 240 cities and towns across India and through this association with Snapdeal, millions of additional buyers across more than 6000 cities and towns in India will now gain access to the Maha Bachat offers of Big Bazaar.

During the five day mega event, customers can choose from a wide range of Big Bazaar’s assortment, on the Snapdeal platform. Maha Bachat days will offer exciting deals and offers across multiple categories such as kitchenware, home décor, home electronics, personal care appliances, to name a few.

About Snapdeal:

Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 35 million plus products across 800 plus diverse categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.

For further information, visit www.snapdeal.com

About Future Group:

About Future Group Future Group is a pioneer in the Indian retail sector and focuses on developing and operating modern retail networks, consumer goods brands and logistics networks for the consumption sector in India. Future Group operates through its three listed entities – Future Retail Limited, Future Lifestyle Fashions Limited and Future Consumer Enterprises Limited. Collectively, Future Group operates around 18.5 million square feet of retail space in over 240 cities and towns across India.

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The hypermarket chain promises to offer shoppers various exciting deals from 30^th April to 4^th May 2016.

Mumbai 28^th April, 2016: It’s Public Holiday round the corner and Big Bazaar (Future Group), India’s retail giant, is back with their Public Holiday Sale with a proposition of “Holiday Bhi Deals Bhi” for all of their valued customers. The sale will be held for 5 days from 30^th April to 4^th May across all Big Bazaar stores in India and consumers will be getting amazing deals on thousands of products available at their store.

This Shopping extravaganza presents exciting offers, mega deals and discounts on various products and categories including electronics, fashion, food, and much more. There are deals that would make their consumers feel on top of the world like up to 50% off on branded luggage’s like American Tourister, Pronto, Aristocrat, Safari, Milestone, etc. Various electronic brands like KORYO, karbonn along with several fashion brands like Buffalo, Lee Cooper Denims will also have spectacular offers lined up.

Big Bazaar has also unveiled its Public Holiday Sale Campaign, #BringsYouCloser which gives an emotional angle and focus on engaging consumers on their social media with information on many of their exclusive deals and also emphasize on how shopping with your dear ones not only brings you closer but also spreads joy and happiness among you and your shopping partner. This is a Pan India campaign as Big Bazaar has its presence in over 115 Cities across India.

The 5 day sale will provide consumers various products of varied styles and great quality, for the entire family at an affordable price range along with great deals. Make the most of this Public Holiday Sale at the nearest Big Bazaar store.

About Big Bazaar:

Big Bazaar was founded in 2001 by Mr. Kishore Biyani on the principle of providing low prices on the broadest assortment of merchandise. Currently, they have 270+ stores in the country. Big Bazaar is a part of Future Retail which is the flagship company of Future Group, India’s retail pioneer catering to the entire Indian consumption space. Through multiple retail formats, they connect a diverse and passionate community of Indian buyers, sellers and businesses. The collective impact on business is staggering.

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Mumbai, July 06, 2015: MISB Bocconi, the world’s only offshore presence of Università Bocconi, one of  Europe’s premier universities, started their fourth batch of Postgraduate Program (PGP) in Business. With foreign universities gaining popularity in India, MISB Bocconi has received an overwhelming response. The international exposure helps students to succeed at a local and global level as well as to grasp over cultural intricacies.

This year’s batch comprises 62% engineering students and 32% women students with an average work experience of 1.3 years. The students come from diverse backgrounds including doctors, CAs and CFAs from various top institutes like IIT, NIT, Delhi University amongst others.

PGPB is a full-time programme that brings the expertise of SDA Bocconi School of Management in delivering top class management education, combining strong Indian identity with a global perspective.

While inducting the new class, Dr. Himanshu Rai, Dean, MISB Bocconi said, “Come out on top by being true to yourselves and your abilities – that’s how you look into the face of competition. Recognise, who you are and your strengths and weaknesses, and work on both. Learning and bearing an active witness to your experiences will keep you in touch with your being and your goals. Never let the fire go out. There will be ups and downs. Just keep going when it feels the hardest to go on.”

Speaking to a vibrant class of students representing 13 states, Kishore Biyani, CEO, Future Group, said that the journey is all about business and life where both converge at one point. He emphasized on design in the day to day behaviour and habits while looking at India from the younger generation’s point of view. He further added how every Indian spending in our country will lead to a 2% GDP growth.

Mr. Alessandro Giuliani, Managing Director, MISB Bocconi spoke to the class and said, “ We as a school will ensure that these two years of your life are the most rewarding ones for you. All of you should feel proud of yourself for reaching this point and enjoy the journey ahead.”

The PGPB program draws heavily from the curriculum, research outputs, faculty and experience of SDA Bocconi. It is an innovative mix of lectures, international experiences and connections with the industry that will shape tomorrow’s top managers and entrepreneurs.

About MISB Bocconi

MISB Bocconi is a leading International Business School based in Mumbai, granting postgraduate and executive education to meet the career aspirations of top students and the needs of a changing global environment. MISB Bocconi provides its students the tools and opportunities to develop their personality, employability and entrepreneurial expertise and equips them with cutting edge skills to meet the needs of the employment sector. MISB Bocconi ensures industry interaction, practical experience, intensive academic training, an international outlook and projects that prepare students for jobs and entrepreneurship

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New Delhi, April 2014: Foodhall announces the launch of its new store Foodhall@ DLF Place, Saket. The store boasts of a variety of choices for food lovers and brings aboard a whole new world of flavors and tastes.

Foodhall targets the well- traveled urban Indian consumers, who love to experiment with global cuisine and promises to expose customers to the finer nuances of food. This premium food destination by Future Group is an ultimate paradise for connoisseurs and enthusiasts of good food and good taste.

Spread over 5,000 square feet area, this tastefully curated food retail chain is a one – stop shop offering novel concepts from around the world under its arcade. Indian flavors aesthetically blended with flavors from the west, certainly makes this specialty store a gastronomical delight. This is the sixth Foodhall store in India after Mumbai, Delhi, Gurgaon, Bengaluru and Pune.

Foodhall offers an assortment of fresh and packaged foods and covers international and pan-Indian cuisine. From avocados from South America and over 60 varieties of cheese to freshly made authentic breads by in house chefs, Foodhall has an exhaustive range to offer.

Well stocked in fresh produce, dairy and packaged foods, this food enthusiasts’ hub boasts of an extensive frozen section and a good delicatessen selling cheese and poultry. One can also choose from their impressive array of breads, snacks, desserts and savories, both Indian and international.

Keeping in mind the day to day needs Foodhall offers a huge variety of staples, dry fruits and organic food items. With its wide array of offerings the store certainly proves to be the ultimate foodies indulgence store offering the curious and passionate foodie something new each time.

Foodhall also caters to all the dining and cooking needs of customers with an array of kitchen appliances and accessories.

Living up to its image of being innovative and offering a world class experience under its arcade this new store has come up with an exclusive seating area called the Foodhall Deli. Foodhall Deli, is the first of its kind café space at any food retail outlet with an elaborate menu offering in house blended coffees, meals, salads, sandwiches, savories and pastries, etc.

Live Counters with a café style seating serving freshly cooked food, ASA spice station offering a selection of over 150 rare and exotic spices and herbs from all over the world and Chado Tea Bar are the highlights of Foodhall@ DLF Place. This heaven for food lovers has mastered everything to do with Food: Variety, Specialty and Experience.

Foodhall @ DLF Place’s carefully designed palette will offer the following:

• International and Pan Indian Cuisine
• In-house Bakery & Patisserie
• Asa Spice Counter –A range of spices sourced from all over the world in association with a Denmark based spice Specialist Company called ASA. The Spice Bar will offer a specialized service for grinding and making your own blends.
• Demo Station –Live cooking session by the chefs everyday & special cookery workshop to be conducted periodically by celeb chefs & industry experts for hands on learning
• Tea Bar by Chado Teas from LA
• A dedicated non-vegetarian section with a range of fresh and frozen offerings
• The store also has a wine and beer section enabling the end customer meets all what he wishes to satisfy his/her taste buds under one roof
• Fresh Cheese imported from all over the world
• A dedicated Paneer section offering a vast variety
• Mezze platters, Mexican platters and Antipasti platters  
• A range of fresh Antipasti brought in from the Middle East
• Fresh local as well as exotics fruits & vegetables imported from all over the world
• Health Conscious Food
• Exotic and Indian F&V section including potted herbs
• A dedicated section catering to dining & cooking needs well equipped with a range of kitchen tools & accessories
• Gifting & Entertainment Solutions

Foodhall with its array of exclusive offerings and an inviting environment with wooden décor, warm lights and food visuals coupled with superior customer service and innovative display of food promises to create a complete sensory experience which will ensure an experiential, solutions oriented and most pleasurable shopping experience.

About Foodhall

Launched in May 2011 in Mumbai, Foodhall is a premium lifestyle food destination by Future Group. It targets the well-travelled urban Indian consumers who love to experiment with global cuisine and promises to expose customers to the next level of food retailing.

Currently Foodhall is present in Mumbai, Bengaluru, New Delhi, Pune and Gurgaon. This store designed for “foodies” is a one – stop shop for food lovers and offers everything under one roof, right from daily essentials, exotic flavors, and secret ingredients to premium kitchen accessories.

Foodhall offers an assortment of fresh and packaged foods and covers international and pan-Indian cuisine. From hass avocados from South America and over 60 varieties of cheese to freshly made authentic breads by in house chefs, Foodhall with its exhaustive range of offering proves to be a one-stop store for the curious and passionate souls who love to treat their taste buds with something new each time.

About Future Group

Future Group operates some of India’s most popular retail chains including Central, Big Bazaar, Food Bazaar, Home Town and eZone and also has allied businesses in life and non-life insurance, logistics infrastructure and supply chain and brand development. The group operates over 16 million square feet of retail space in over 95 cities and towns and 60 rural locations across India. The group’s retail formats connect over 300 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains.  Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values’

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Mumbai, June 14, 2013: Want to upgrade your kitchen but not sure where to begin? Head to your nearest Big Bazaar, the most popular and awaited “The Great Indian Kitchen Festival” is back in Big Bazaar with exciting deals and great offers on the complete range of kitchenware. This month long extravaganza will provide an opportunity to reinvent your kitchen without putting any pressure on the wallet.

This year’s theme for Great Indian Kitchen Festival is Upgrade, which can be looked into three parts- quality, convenience and utility. Customers can upgrade their cooking range to induction cook tops. They can buy Prestige Hybrid Cooktop gas stove, 6 piece induction compatible non stick cookware set and rice cooker worth 18090/- for 9995/- only. Those looking for better serving options must go for La Opala 24 piece dinner set worth Rs. 1610/- for just Rs. 1299/-. Sadashiv Nayak, CEO Big Bazaar says “As a retailer we keep a close eye on ever-changing consumer needs and behavior, we keep coming up with solutions to cater to these needs and proactively provide consumers with the best value for their money. We have observed that not just Living rooms or bed rooms but kitchen in Indian household is undergoing a major transformation too. People these days like to modernize their kitchens and even show it off. This festival will help in fulfilling this aspiration of our customers in a very affordable way.”

To get a glimpse of The Great Indian Kitchen Festival customers can also log in to Big Bazaar’s Facebook page (www.facebook.com/bigbazaar). To excite our customers here, we have exotic dishes, delicious recipes, crockery and cutlery! Customers can also watch the guests and celebrities give their culinary skills a shot. All of this, in addition to better deals, is what Big Bazaar’s The Great Indian Kitchen Festival will offer. Customers can also win exciting prizes by participating in fun filled contest on Big Bazaar’s facebook page and twitter account.

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About Big Bazaar

Big Bazaar is the flagship hypermarket retail chain from Future Group, having more than 240 stores including Food Bazaar, FBB across the country. With its motto of “Naye India ka bazaar”, Big Bazaar ensures that all the products are of good quality and offered at the lowest prices. Promising ‘more for less’, Big Bazaar, offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers. It also offers a host of value-added services. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new level of standard in price, convenience, comfort, quality and store service levels.

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