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]]>Virat Kohli and Robin Singh flaunt the lacing that makes them Forever Faster
Link to the video: https://youtu.be/tTJuEJ4xDTY
New Delhi, August 9, 2017: The Fastest Global sportswear brand in the World, PUMA, is on a mission to make India fitter. A video featuring cricket ace Virat Kohli and national team striker Robin Singh shows PUMA’s most recent innovation story NETFIT – a unique customizable lacing system offering infinite performance and style options in one shoe.
As part of its multi-faceted campaign ‘#LacedUp’, PUMA has pursued unconventional means of advertising and marketing. The first leg of the campaign saw iconic locations across India laced up – MG Road boulevard in Bengaluru, Carter Road in Mumbai, and Connaught Place in New Delhi – generating a lot of buzz and excitement on social media. To further promote the campaign, PUMA athletes Virat Kohli, and Robin Singh have come together in a video to showcase the myriad lacing styles of NETFIT.
Sharing her thoughts on the video, Debosmita Majumder, Head of Marketing, PUMA India commented, “Every individual has a signature running style that requires a unique fitting shoe to complement it. The video highlights the infinite lacing styles of NETFIT technology that allows users to tailor the perfect fit while being high on style. Runners can create their very own lacing style, customized to the way they see fit. With the countless lacing styles offered by NETFIT technology, there’s nothing stopping a runner from achieving the optimum level of performance. Like Virat Kohli and Robin Singh, let’s lace up and start running!”
The video has been created in association with DDB Mudra. Commenting on the campaign, Ranji J. Cherian, President and Managing Partner, DDB Mudra South said, “The NETFIT video speaks to every runner while showcasing the uniqueness of the product and celebrating Virat Kohli’s athleticism. It brings the brand and the sport of running together in a way that is true to the essence of spontaneity that is PUMA.”
PUMA brand ambassador and Indian cricket captain, Virat Kohli said “I love to train, and I train hard to ensure that my performance remains unmatched. My training involves a combination of strength training, endurance and flexibility drills; and the right fitting shoe plays a vital role in this process. PUMA’s NETFIT Technology allows me to get creative while I lace up and gives me the perfect fit, customized to my training needs. My personal lacing style is wide foot lacing which allows me to run comfortably and give my best to the workout.”
The NETFIT shoes are available in all PUMA stores. Please visit the link to below to grab your latest ONE!
About PUMA:
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
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]]>The post Rihanna to PARTNER with PUMA appeared first on Core Sector Communique.
]]>Rihanna Named Global PUMA Ambassador
India, 18th December, 2014 – Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.
Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.
Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.
Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”
Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.
Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next – in fashion, style, music and soon to be – sports. We can’t wait to empower women worldwide with Rihanna – she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”
Anxious to learn more? Follow PUMA and Rihanna’s journey on Instagram (@PUMA and @badgalriri), Twitter (@PUMA and @rihanna) and Facebook (facebook.com/PUMA and facebook.com/Rihanna) and online at www.puma.com and www.rihannanow.com.
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