Ford Warriors in Pink & Dubai Islamic bank supports new breast cancer awareness initiative to encourage regular check-ups
Dubai, UAE, 4 October, 2015: Zulekha Hospital, a pioneer in UAE healthcare, is spearheading a new breast cancer awareness initiative offering women free consultations and mammograms to help reduce the incidence of the disease and save lives across the Emirates.
The ‘Pink It Now’ campaign has been developed by Zulekha Hospital with the active support of Ford Warriors in Pink, a Ford Motor Company breast cancer awareness initiative, and Dubai Islamic bank, and has be rolled out at both hospitals in Dubai and Sharjah.
Zanubia Shams, CEO of Zulekha Hospital, said: “The key message of the new campaign is to encourage women to get checked regularly and remind individuals of the importance of mammograms and self-checking, and show that together we can help prevent breast cancer if the disease is identified at an early enough stage.”
From now until 31 December, women over the age of 40 can take advantage of free specialist consultations by Zulekha Hospital oncologists and surgeons as well as receive a free mammogram. The campaign forms part of the worldwide initiative dedicated to building awareness, educating women on breast cancer and empowering them to beat the disease.
While it is more common in women over 40 years of age and those with a strong family history of the disease, breast cancer can affect women regardless of their age, ethnicity, genetics or reproductive history, which was highlighted at the official launch event by eminent doctors, cancer campaigners and breast cancer survivors.
The guests of honour were: Mrs. Neeta Bhushan, Deputy Chief of Mission -Embassy of India; HE Dr. Ahmed Ibrahim Bin Kalban, CEO, Hospitals Services Sector Dubai Health Authority; Ms. Sue Nigoghossian, Ford Middle East & North Africa; Dr Pamela Munster, renowned cancer expert from the University of California in San Francisco; Dr. Hani Sbitany, assistant Professor of Surgery Division of Plastic and Reconstructive Surgery from the University of California, San Fransisco; and Zanubia Shams, CEO of Zulekha Hospital, along with leading oncology specialists from Zulekha Hospital.
HE Dr. Ahmed Bin Kalban, said, “Breast cancer is the top cancer in women worldwide, both in developed and developing countries. We at the DHA are firmly committed to ensure we educate the public about the disease and about the importance of regular screening.”
Speaking at the launch event Mrs. Neeta Bhushan, said, “This is a fantastic campaign and I am honoured to be here supporting this noble cause. Initiatives such as these help to re-emphasise the importance of regular check-ups and also remind women that if detected at an early stage, breast cancer can be cured.”
Breast cancer survivors were also in attendance sharing their inspiring stories and journeys as part of the Ford Warriors in Pink initiative.
“Through Warriors in Pink, Ford continues to be a driving force in highlighting the importance of early detection and its role in saving lives,” said Sue Nigoghossian, General Manager of Communications at Ford Middle East and North Africa.
“Since 2010, the Warriors in Pink campaign in the Middle East has honoured and recognised the strength and courage of many women who have fought the disease and shared their stories to inspire others. We are pleased with our partnership with Zulekha Hospitals in this effort.”
Dr Pamela Munster, a professor at the Department of Medicine (Haematology/Oncology) and Director of Early Drug Development and Breast Cancer officially launched the new ‘Pink It Now’ campaign at an invitation-only event today at the Conrad Hotel, alongside her colleague Dr. Hani Sbitany, Assistant Professor of Surgery Division of Plastic and Reconstructive Surgery from the University of California in San Francisco.
Dr Munster said: “Breast cancer is something which affects so many women. The key to preventing the risk of breast cancer is through regular check-ups as the disease can be cured if diagnosed early. It is important, therefore, that these kinds of campaigns encourage women to take the necessary steps towards early detection.”
The long-term goal of the campaign is to build awareness, educate women on breast cancer and empower them to beat the disease.
Zulekha Hospital is strengthening its capability to treat patients suffering from cancer in Dubai and the Northern Emirates through the construction of an AED 250 million centre for advanced specialised oncology treatment.
Staffed by specialists including radiation oncologists, physicists, and radiation therapists and managed as a centre of excellence for cancer care and research, the new Dubai facility is scheduled to open in early 2017.
As part of the campaign, Zulekha Hospital has also launched a selfie competition for the month of October to encourage individuals to support breast cancer awareness month. Visit www.pinkitnow.zulekhahospitals.com for registration & information on competition details.
]]>Ford Warriors in Pink supports new breast cancer awareness initiative to encourage regular check-ups
Dubai, UAE, 20 September, 2015: Zulekha Hospital, a pioneer in UAE healthcare, is launching a new campaign to celebrate breast cancer awareness month in October by offering women free consultations and mammograms.
The ‘Pink It Now’ campaign has been developed by Zulekha Hospital with the active support of Ford Warriors in Pink, a Ford Motor Company breast cancer awareness initiative and will be rolled out at both hospitals in Dubai and Sharjah. Dubai Islamic Bank will also be supporting the event.
Running from the start to the end of October, the campaign will form part of the worldwide initiative dedicated to building awareness, educating women on breast cancer and empowering them to beat the disease.
Targeting women specifically over the age of 40, women can take advantage of free specialist consultations by Oncologists and surgeons as well as receive a free mammogram.
Zanubia Shams, CEO of Zulekha Hospital, said: “Many women tend to think that breast cancer cannot happen to them, and as a result develop a false sense of security about their risks for developing the disease. The main message behind this campaign is to educate and remind women of the importance of regular testing.”
According to Dubai Health Authority, one in eight women will be diagnosed with breast cancer in their lifetime. Breast cancer is the leading cancer in the UAE, accounting for a quarter of all cancers. Projected cases for breast cancer in the UAE, based on population growth and the current incidence, is expected to increase to 600 cases by 2020 and 1,000 cases by 2030.
“Ford is proud of its 21-year support of breast cancer awareness, and has dedicated more than $120 million to the cause to date,” said Sue Nigoghossian, General Manager of Communications at Ford Middle East and North Africa. “Our commitment runs well beyond raising funds. We know that awareness leads to early detection and early detection saves lives, so our efforts are also centered around raising breast cancer awareness, and Ford is very much committed to this.”
“The new ‘Pink It Now’ campaign is a great local initiative to encourage women in the UAE to take responsibility for getting screened and checked,” Nigoghossian added. “We’re supporting Zulekha Hospital with this cause because it has a direct impact on the health and wellbeing of women in our community.”
Research suggests that breast cancer appears in Arab women on average 10 years earlier than women in Europe. While it is more common in women over 40 years of age and those with a strong family history of the disease, breast cancer can affect women regardless of their age, ethnicity, genetics or reproductive history.
Dr Pamela Munster, a professor at the Department of Medicine (Haematology/Oncology) and Director of Early Drug Development and Breast Cancer will officially launch the new ‘Pink It Now’ campaign at an invitation-only event on 4 October, alongside her colleague Dr. Hani Sbitany, Assistant Professor of Surgery Division of Plastic and Reconstructive Surgery from the University of California in San Francisco. Mrs. Neeta Bhushan, Deputy Chief of Mission & Head of Chancery (DCM), Embassy of India, will also be attending as guest of honour.
Dr Munster said: “I am pleased to be coming to the UAE to raise awareness on this issue because it’s something which affects so many women. The key to preventing the risk of breast cancer is through regular check-ups as the disease can be cured if diagnosed early. It is important, therefore, that these kinds of campaigns encourage women to take the necessary steps towards early detection.”
As part of the campaign, Zulekha Hospital will also launch a selfie competition for the month of October to encourage individuals to support breast cancer awareness month. The competition details and prizes will be announced on the hospital’s Facebook page at the end of September.
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Do you know enough about your Body and Health ?
New Delhi, January, 2015 : Medical Second Opinions, a premiere healthcare and wellness platform has launched ‘Health Quiz’ – an online and in-app competitive Human Body and Health Quiz. The new interactive quiz challenges the user’s knowledge of the human body and health. The quiz aims to raise statistical literacy and awareness about the Human Body and Good Health and Living .
The ‘Health Quiz’ is an interactive and highly engaging test of knowledge that has been designed to appeal the patients and users, who want to evaluate their knowledge about the systems, structures and functions of the body, while considering medical and health second opinions with India’s top doctors on MSO .
The Quiz consists of objective questions. When you take the quiz you will be given 50 randomly selected questions. When you finish answering the questions, a score for the quiz is generated, based on your answers.You may repeat the quiz as many times as you like.
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