New era in luxury wearables introduces Montblanc mobile payment solution, allowing mechanical timepieces to act as digital wallets for the first time

Bridging the worlds of traditional watchmaking and wearable technology, Montblanc ensures that watch aficionados no longer need to choose between mechanical beauty and digital functionality. The Montblanc TWIN Smart Strap is an accessory that can be attached to most timepieces to upgrade it with the smart features needed to thrive in a fast-paced world where staying connected has become an essential part of everyday life. The simple addition of this elegant and discreet solution transforms any mechanical timepiece into a connected companion that can receive notifications, track fitness and serve as a mobile payment solution with the new Montblanc Pay payment platform.

“With the new TWIN Smart Strap Montblanc has further narrowed the gap between the analogue and digital watchmaking worlds,” explains Nicolas Baretzki, Montblanc CEO. “The idea of a Smart Strap is rooted in the growing desire for digital functionalities to be added to classic timepieces, which are emotional objects with deep history and meaning to their owners. That is why we developed a smart solution that can be attached to most timepieces of any brand. The timepiece remains untouched, while Montblanc TWIN Smart Strap is the innovative companion that elegantly enhances this relationship.”

Montblanc TWIN Smart Strap consists of two parts – a smart module with a curved display and a specially designed strap that can be mounted onto almost any timepiece.

The thin and light weight smart module made of high quality watchmaking stainless steel and covered by a curved special glass highly resistant to scratches and shocks acts as a mechanical clasp to fasten the timepiece, with a sophisticated design that blends in with most timepieces. Under the elegant protective glass lays a curved monochrome OLED display to read notifications and an LED light array to be visually notified, on top of vibration alerts. Bluetooth connectivity ensures smooth communication with the Montblanc TWIN companion app for iOS and the NFC chip with Secure Element allow easy contactless payment. The module is IP68 water resistant and allows for up to a week autonomy on a single charge.

The high quality and comfortable strap can be mounted on most timepieces without any tools, and be adjusted for any wrist size. The strap exists in two different widths – 22 and 20mm – which adapts to the standard width of horns for most male watches. The strap itself is made of a high-quality rubber composite with structural blocks specially designed to allow guided and easy adjustment. The upper part of the strap exists in four different versions to allow personalisation and match classic but also more contemporary types of timepieces: black calf leather, vintage brown calf leather, black nylon and black & grey striped nylon.

Introducing a new era in mobile payment solutions, the TWIN Smart Strap unveils a new feature – Montblanc Pay – a new mobile payment platform that brings contactless payment to its owner’s wrist, allowing mechanical timepieces to act as digital wallets for the first time and pay with a simple wrist gesture at all compatible payment terminals. Montblanc Pay allows the user to digitalise up to five credit cards into the Montblanc Twin companion app. Developed in full partnership with Visa and Mastercard to ensure the highest security standards, ease of use and reliability, the Montblanc TWIN Smart Strap is equipped with security sensors that deactivate the payment function in case of theft or loss, with state-of-the-art data encryption to prevent hacking of credit card data and other personal information.

Because capturing time has always been the purpose of the fine art of watchmaking, the Montblanc TWIN companion app reinterprets this purpose digitally by beautifully representing the user’s daily activities in a ring pattern. Each of these daily rings becomes a digital diary when zoomed into, giving the user visual feedback and insights that can be used to take back control of his or her time. “Memories” is a new feature that automatically synchronizes with the user’s iPhone, copying and showing all the calendar events in the app. For the period of time during a calendar event, the algorithm automatically copies any picture or video taken from the phone into the respective calendar event. This allows the user to easily access his visual memories by simply looking back into calendar events in the Montblanc TWIN app, creating a deeper emotional bond with the timepiece through this advanced function.

Montblanc TWIN Smart Strap is available from August 2018 with a starting RSP of 390€. It will be available through Montblanc Retail channels, Montblanc website and a network of authorized resellers and in a selected number of countries. For more information visit www.montblanc.com

About Montblanc

Guided by the pioneering spirit since 1906, Montblanc revolutionized the culture of writing with breakthrough innovations. Today, the Maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear.  With every innovation, Montblanc offers new functionalities and ground-breaking designs imbued with the Maison’s heritage of sophistication and crafted to the highest standards through the skills of its artisans in each of its manufactures whether Hamburg, Germany for its writing instruments, the Swiss Jura in Le Locle and Villeret for its timepieces or Florence, Italy for its leather goods.  Reflecting its ongoing mission to create fine lifetime companions born from the most pioneering ideas, the iconic Montblanc Emblem has become the ultimate seal of performance, innovation, quality and expression of style. With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world with the creation of wide-ranging initiatives to promote arts and culture in many forms, while honouring the modern day patrons who support the advancement of the arts.

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Wireless connectivity at the gate will allow the aircraft to connect to vital aircraft, airline systems

INDIA – 9 February 2018 – SITA is providing wireless connectivity on the ground to Air Mauritius’ new fleet of Airbus A350 aircraft, keeping the new-generation aircraft connected to the vital back-end systems no matter where they fly.

In October 2017, Air Mauritius introduced the first two new-generation Airbus A350 aircraft with a further four expected to join the fleet over the next few years. The Airbus A350 is one of the most advanced aircraft flying today. It brings with it a unique complexity with large data exchange in its own unique protocol – Media Independent Aircraft Messaging (MIAM). This is designed to exchange large amounts of data between the aircraft and ground systems using multiple communication channels.

SITAONAIR – SITA’s sister company focused on connected aircraft – has developed a solution to understand this complex MIAM communication and simplify integration into airline systems and processes. Additionally, Air Mauritius wanted this exchange over Inmarsat SwiftBroadband (SBB). This required SITAONAIR to work closely with all stakeholders, including Airbus and IBM, to ensure the successful launch of A350 operations and in the process, hosting the entire service in the SITA ATI Cloud.

At the gate, SITA’s wireless connectivity allows the airline to quickly and securely exchange vital aircraft information generated during flight with both the airline’s own systems as well as with Airbus and IBM. At the same time key information ahead of the next flight can be uploaded, including passenger and flight information.

This connectivity allows for rapid exchange of aircraft information which will help Air Mauritius speed up aircraft turnaround times while ensuring seamless management of the aircraft’s systems by ensuring complete connectivity globally.

Donald Li Ying, Vice President – Information Systems at Air Mauritius, said: “As Air Mauritius begins to introduce a new-generation of connected aircraft such as the Airbus A350, it is vital that we have a partner that can support the transfer of data both in the air and on the ground. This is vital to leverage the full benefit that connected aircraft can bring to the airline and our passengers.”

Maneesh Jaikrishna, SITA Vice President Indian Subcontinent, Eastern & Southern Africa said: “The continued growth in connected aircraft such at the Airbus A350 is opening new possibilities to enhance the passenger experience on board as well drive new efficiencies in how these aircraft are managed.”

“These new aircraft have become flying data centers which rely on world-class connectivity in order to exchange information on everything from engine data, passenger requirements to updates at the destination. This requires reliable, fast connectivity no matter where the aircraft finds itself. At SITA we are working with airlines globally to support that connectivity and ensure that the full benefits of connected aircraft can be unlocked.”

A total of 30% of airlines are already operating connected aircraft within their fleet and 73% of airlines will either operate or have taken delivery of connected aircraft in the next three years, according to SITA Air Transport IT Insights 2017.

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Device Fingerprinting Enables Certificate-based IoT Device Security

SAN FRANCISCO—RSA Conference 2017, Booth N4410—Feb. 16, 2017—Ruckus Wireless, a part of Brocade, today announced version 5.1 of its Cloudpath ES security and policy management software. The latest software release enables organizations to automatically and securely connect Internet of Things (IoT) devices using certificates—the gold standard of device security—allowing IT to establish policies governing the behavior of those devices. In conjunction with the Cloudpath software certificate authority (CA) and supported standards-based protocols, the new capabilities allow organizations and IoT device manufacturers to easily and automatically secure a wide range of connected IoT devices without changing existing security infrastructure.

Gartner reports[1] that IoT endpoints will reach an installed base of 20.4 billion units by 2020. In addition, AT&T’s Cybersecurity Insights Report[2], which surveyed more than 5,000 enterprises around the world, found that 85 percent of enterprises are in the process of or intend to deploy IoT devices. Yet, according to the report, a mere 10 percent of those surveyed feel confident that they could secure those devices against hackers.

“The use of IoT-connected devices is now poised to grow exponentially, with IoT technology investments expected to reach $1.29 trillion by the year 2020 across multiple vertical segments and industries,” said Rohit Mehra, vice president, network infrastructure, IDC. “As with other aspects of IT infrastructure and applications, security risks and vulnerabilities associated with IoT are now a key area of focus for enterprise IT and LoB managers on an ongoing basis. These enterprises, along with their technology solution providers, need to find reliable, cost-effective ways to better secure their connected IoT applications and infrastructure, a challenge that Ruckus seeks to address with these new capabilities.”

Cloudpath ES 5.1 software introduces device fingerprinting, a technique that allows IT to automatically identify IoT device types by comparing the device profile to a device fingerprint database. Together with other Cloudpath software features, the new release delivers the following benefits:

• IT can automatically secure, using certificates, fingerprint-identified IoT devices. If the device is unable to use a certificate, a Ruckus Dynamic Pre-Shared Key can be used to secure it. Both approaches enable IT to establish IoT device-specific policies. For example, IoT devices may be authorized to connect only to the cloud service with which they’re associated.
• IT can continue to use existing RADIUS and CAs to secure non-IoT devices. By using Cloudpath software and its dedicated CA to secure IoT devices, organizations avoid reconfiguring their current AAA and CA security implementation or, worse, creating custom middleware to secure devices using an existing CA.
• Manufacturers can improve the security readiness of their IoT devices. They can leverage standards-based certificate retrieval protocols such as SCEP and EST, which are native to the Cloudpath CA.
• Managed service providers (MSPs) can add new tenants at will. MSPs can utilize the multitenant capabilities in the Cloudpath virtual deployment implementation, thereby reducing deployment costs and management overhead compared to deploying a separate instance of security and policy management software for each end customer.

“Traditionally, configuring IoT devices has been a huge headache for IT. These devices not only expose organizations to new security threats, but often require manual onboarding, assuming they can be onboarded at all,” said Kevin Koster, chief Cloudpath architect, Ruckus Wireless Business Unit, Brocade. “Cloudpath helps IT departments ensure their IoT devices don’t put their network and their users at risk, while enabling IoT device manufacturers to meet their own customers’ need for IoT device security.”

The latest release of Cloudpath ES software will be generally available in the second quarter of 2017. For more information, please visit the Ruckus Wireless Web site.

About the Ruckus Wireless Business Unit

The Ruckus Wireless Business Unit of Brocade delivers simply better wireless networking—and now wired switching as well—for enterprise, service provider, government, and small business customers worldwide. Ruckus is focused on technology innovation, partner ecosystems, and customer service—yielding the best possible wireless or wired experience for the most challenging indoor and outdoor environments. Its Smart Wi-Fi platform delivers scalable, high-performance Wi-Fi with simplified control and management for on premise and cloud-based Wi-Fi deployments, along with new services for secure on-boarding, policy management, location services, and analytics that enable new business opportunities. The Brocade® Ruckus ICX® 7000 family of switches provides flexible scalability and simplified management, meeting the needs of businesses and organizations of all types and sizes.

About Brocade

Brocade (NASDAQ: BRCD) networking solutions help the world’s leading organizations turn their networks into platforms for business innovation. With solutions spanning public and private data centers to the network edge, Brocade is leading the industry in its transition to the New IP network infrastructures required for today’s era of digital business. (www.brocade.com)

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Social media and emerging trends in Psychology

The machines have risen. We live in a world that is increasingly connected, device driven and digitally convenient. And, if I am not wrong, more Indians have mobile phones than access to a toilet. Now, this awe inspiring mobile penetration is not a bad thing, considering how easy so many aspects of our lives have become, changing for the better. We connect with long lost members of the family and friends irrespective of where they are in the world, pay our bills and receive our remittance using the net, seek out our entertainment digitally, not to mention call for help (or a cab) when we are stranded. But then again, when was the last time you dialed a number from memory? Or for that matter, can you recall the current balance in your bank account without peeping into your phone? No?

Okay, we see that you have liked all the pictures your “bestest” friend from school has posted in Facebook (including among others, the so obviously over fried samosas she had from the roadside joint in some Godforsaken town), but when did you meet her last? You keep yourselves abreast of each other’s diet plans and secret liaisons virtually, but do you even want to meet her? Spend some time? Share life stories? Discuss future plans? Not Really. No way. Not with that creepy, crawly thing, always eager to turn the arch lights on to what she thinks is God’s answer to mankind.

Exactly! And that is why experts are extremely concerned that, as we are becoming more and more connected, we are losing important aspects of what is called the human experience. We are becoming increasingly impulsive, impatient, forgetful and even narcissistic. “When your life becomes virtual”, good old Sigmund seems to be telling us from wherever he is, “the price that you pay is always cognitive”. The immediacy of the internet, the efficiency of the smart phone and the anonymity of the chat room may be pandering to your needs for instant gratification and conspicuous consumption, but what it is extracting in return is terminally insidious. Forget about technology detracting you from interpersonal relationships and social norms, that is so 20^th century. What is happening now is much more scaring. It is changing the very core of who you are.

Even as you read this, I can see you fiddle with your smart phone, feel the reassuring touch, for even as you remain in the denial mode, it has usurped a central part in your life, slowly sucking you into a void – a dark abyss to nowhere. Yeah, I also happen to know that you are so totally attached to your phone that you sleep with it and accompany it to the loo. No sweat, that’s pretty mainstream, as in natural.  As a matter of fact, one study has already called this “unholy” dependence on smart phones “possibly the biggest non-drug addiction of the 21^st century”. Now you know why, after posting every selfie, you continue to check your mobile as one possessed, just to see who all have “liked”, if any? But, have you ever considered a life without your phone? Going cold-turkey? Now, that is scary. But the good news is that you are not alone.

And hang on. They have even coined a term for it all – “nomophobia” (the no mobile phobia, if you may). The Psychology Today describes it as “that rush of anxiety and fear when you realize you are disconnected and out of the loop with friends, family, work and the world.” The ailments that are being directly attributed to the over-use (one commentator has even called it the “obscene dependence”) on mobile devices are already (and this is contrary to widely held, popular, public belief) well researched and well documented, almost irrefutable.  These include, among others, low self-esteem, impulsiveness, sensation-seeking and highly extroverted or introverted personality. Technology dependence can also heighten the symptoms of pre-existing disorders such as social phobia, social anxiety disorder or panic disorder. One study reported that the stress levels associated with nomophobia are equivalent to those of “wedding day jitters” and trips to the dentist. The anxiety and other feelings caused by tech dependence are also chillingly real. Oh, by the way, studies have established that women are more prone to all this that I am referring to, than men.

Okay, enough of scaring. While it is true that extreme cases of digital dependence will need professional help, we can all do little things to reduce the influence on our lives and eventually emerge triumphant.

• Begin by stopping yourself from taking your phone to the bathroom.
• Stop referring to your phone as a person. It is an object, an inanimate one at that and does not need to either have a name or that Barbie Pink cover to match your lipstick. It is a device, a damn helpful one at that, but NOT an extension of your self as you have made yourself to believe.
• Don’t text or talk while driving. It is not only advice able from a safety point of view, but will also significantly reduce your screen time.
• Use cash. This obviates the need for either credit cards or e-wallets. And as every transaction takes time, you will force your eyes away from the screens for at least, just that long.
• No, you don’t have to sleep next to the wall just because you have to plug your phone for charging. And you don’t have to access it the first thing in the morning to “re-connect with the world” as you put it, either.
• When you are with your near and dear ones, turn that damn thing off. The constant message alerts and the obnoxious ring tone that is “so-you” is irritating to everyone else and so are you, glued as you are to it, oblivious to the world around. Switch off the tinsel, connect with real life, for a change – even you will notice the difference.
• Try writing – a note, a letter, a few random lines – the old fashioned way, to communicate, instead of the ubiquitous sms.
• Motivate yourself to leave the phone when you go out the next time. It can be a dash to the neighborhood store for a few minutes to a whole day of mall hopping. Enjoy the Nirvana of the un-connected.

PS : They also have a term for it – Digital Detox!

(Aditi Ganguly is a practicing counsellor. Her specialisation is in the fields of child and adolescent psychology)

The piece was originally written for the Express Health Guide 2016 

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Immersive analytics environment from Accenture Analytics transforms relationships with data

New York; September 23, 2015 – Accenture (NYSE: ACN) is launching the Accenture Connected Analytics Experience, an immersive and collaborative analytics capability that makes data more accessible and engaging, helping insight-driven businesses make faster, more informed decisions.

The Experience is designed to make analytics easier to understand and expand the range of business users who can undertake an integrated analytics journey – from C-suite to functional managers to data scientists. By transforming their relationships with data, users with a variety of skillsets can collaborate on a specific challenge in an analytics environment; more easily examine and interpret the insights via data visualizations, and innovate through data-driven exploration and decision making.  Through an immersive environment, users can find the hidden value in their data, either live or remotely on their preferred devices, and pursue outcomes in real-time.

The Accenture Connected Analytics Experience, delivered by Accenture Analytics, provides users with next-generation business intelligence powered by end-to-end analytics offerings including analytics strategy, a multidisciplinary data insights team, a data platform containing big data technologies and an analytics center of excellence that democratizes analytics.

Companies in the telecommunications, healthcare, consumer packaged goods, and financial services industries are already participating in the Accenture Connected Analytics Experience.

“Accenture thrives on applying our industry and analytics expertise and developing new solutions that can uncover new data-driven opportunities,” said Narendra Mulani, senior managing director, Accenture Analytics, part of Accenture Digital. “With the Accenture Connected Analytics Experience, we can help take businesses and governments through every stage of their analytics journey, from issues to outcomes, mobilizing data, transforming data into insight, and providing decision-makers with insight in visually appealing formats at the pivotal time to drive discussion, decisions, and value. Through the new immersive environment, companies are empowered in a whole new way as it brings a new energy into analytics and business intelligence, making it more collaborative, engaging, and accessible to a broader group of users, both physically and virtually.”

The Accenture Connected Analytics Experience is a powerful example of a solution that was developed in conjunction with the Accenture Technology Labs, Accenture’s global R&D organization, which is focused on leveraging cutting edge technologies and applying them in new ways to address specific business challenges.

“Innovation doesn’t happen singularly, it requires collaboration among people, data, and technology,” said Paul Daugherty, chief technology officer, Accenture. “By bringing all of these enabling elements together through the Accenture Connected Analytics Experience — from leading and emerging big data technologies and data visualization tools to Accenture’s large global multidisciplinary talent pool — businesses can more confidently weave collaborative, data-driven decision-making into their corporate cultures and take actions that can lead to innovation, transformation and disruption. Through the new relationships being established with data, we’ll be able to develop exciting new ways of educating, governing, working, living and more.”

Accenture maintains relationships with an ecosystem of advanced analytics providers and emerging players in the analytics and big data space.   Mezzanine from Oblong Industries, enables the immersive environment for the Accenture Connected Analytics Experience.

The Accenture Connected Analytics Experience is currently available in Accenture locations in New York City, San Jose, CA, and Bangalore, India. Accenture plans to build environments in other locations around the world including Chicago, Paris, Madrid, Milan, London, Mumbai, Singapore, and more. Immersive environments can also be built on premise at a company’s site.

For more information on the Accenture Connected Analytics Experience, please visit here.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com

Accenture Analytics, part of Accenture Digital, delivers insight-driven outcomes at scale to help organizations improve their performance. With deep industry, functional, business process and technical experience, Accenture Analytics develops innovative consulting and outsourcing services for clients to help ensure they receive returns on their analytics investments. Accenture also offers analytics platforms that can drive data-driven decisions: the Accenture Insights Platform – a cloud-based, end-to-end analytics solution designed to deliver real-time actionable insights – and the Accenture Analytics Applications Platform – a scalable platform that develops industry- and function-specific advanced analytics applications that are reusable, configurable and adaptable to meet the needs of each unique company and its individual users.  For more information follow us @ISpeakAnalytics and visit www.accenture.com/analytics

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The more I get sucked into the exciting world of emerging Social Media the more I am at awe. No I don’t have the answers, but questions I have in plenty. As a matter of fact, as I sit down to write this, here are the top 25 that cross my mind randomly. I have sought to list them – hash-tagged and packaged in a ready to consume format so that you too can pander to your basic needs of instant gratification. Triviality be damned and a body blow dealt to verbose ponticiation.

Please go ahead and think about them. Discuss if you may or treat them for all they are worth and just tweet them – they are all tagged and Tweetable so that they, with a little click from you, can scour the farthest corners of the net (and human consciousness) seeking the ultimate knowledge.

1. Will #SocialMedia ultimately lead to the formation of #communities around #ideas that are not limited or restricted by #geography?
2. With everyone becoming a #Journalist, will #SocialMedia lead to the #evolution of the #media or will it sound its #deathknell?
3. I #Tweet, therefore I am. For, you are what you #post!
4. Is it true that the more #connected we are in the #SocialMedia,the more information we volunteer, the more #vulnerable we become?
5. Can Our #Online Persona’s have #Offlimit contents? Can we offer only a partial view to our inner recesses in the #SocialMedia space?
6. Do #primemovers in the #SocialMedia space run the risk of getting “hoist in their own petards”, nay #Twitters?
7. OK. Everyone is entitled to his or her #Opinion in #SM.But why #force them on to me? Why #violate my #PrivateSpace with your public vitriol?
8. How does one shift the grains from the chaff in #SocialMedia?What is #Real, what is #Rumour?Who’s taking conscience’s #call & whos a #troll?
9. How do you identify the #Organised #MaliceMongers in #SocialMedia? #Peddlers of #ReligiousPornography? #HateCrusaders? #PopPaedophiles?
10. How Diff is a #Facebook friend frm a real #Friend?Has #SocialMedia transformed #Reality in2 #VirtualReality?Is #ReachingOut a mere #Tweet?
11. Is #SocialMedia turning us all in2 pathetic consumers of #instantnoodles? Is the desire 2 be heard in #-Tags robbing us ur ability to think
12. By feeding on our #obsession for #instantgratification, is #SocialMedia sucking us into a #BlackHole of #insensitivity,making life #plastic?
13. Is #SocialMedia forcing us more and more to commit #SelectionBias as we miss the woods for the trees?#TweeterOpinion 4 #MoodOfTheNation?
14. Can #Aggressive, #Aspirational, #Consumerist, #Instantaneous #Tweet-ards create #Art & #Science that transcends time. #T20 replace #Tests?
15. With armies of trollers on the move, what are the chances of a #SocialMedia #Mutiny. Will the #DarkSide emerge? Will the #EmpireStrikeBack?
16. Ever Notice, how your fingers speak in the #SocialMedia faster than you think in #RealLife? Someday, they will have a name for that disease!
17. So #SocialMedia has #empowered the #Morons to be Heard. But how do you #Mute the #Idiots? Their #cacophony is already #deafening, #defining?
18. How effective are we,urban #SocialMedia exponents sowing #political seeds over the rural #voters who are plowing the #electoral fields?
19. #SocialMedia has removed the #Barriers– but is it a gr8 #leveler,or has it just helped us #metamorphose into #voyeurs? #Visionaries or #Oglers
20. #SocialMedia has ensured that #CustomerEngagement become a truly #democratic, 2way process. Power shift from the #brands to the #consumers?
21. If you are a #Brand wanting to #Connect, is the #Youth really just a #ClickAway in #SocialMedia? What does it take to embrace them?
22. Can Solutions #CrowdSourced in the #SocialMedia lead you to #Nirvana? Imagine #Buddha or #Jesus or #Gandhi #Tweeting a #Revolution ?
23. Is #SocialMedia just a #means to an #end, or is it an end in itself?
24. Does #BruteForce work in #SocialMedia? Can one just be #ShoutedDown by a well oiled machine of #sycophants? Can they mold #Opinion as well?
25. Is #SocialMedia as simple as the #conversations u help create around ur #brand? Are you are mere hand-holder, poking the dormant 2 action?

Feel free to TweetBack your response. Who knows, we may even end up trending with #JustinBeiber and #LoveJihad and #PoonamPandey

You can follow me in Twitter: https://twitter.com/CharmChawm

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NEW DELHI / BANGALORE / MUMBAI, India – February 4, 2013

 Kobian, a leading player in computer peripherals and tablets, continues their series of road shows across the country. The third week of January covered Bangalore and the fourth week focused on the growing territories of Gujarat and Tripura. The road shows are focused on giving a hands-on experience to users to the complete range of Mercury Tablets available in India. Gaining momentum and appreciation from the masses, the road shows are dedicated for the common masses of young students, middle management executives and parents planning to equip their kids with tablets. The shows are directed to connect and educate the people to understand their need and expectation from the tablet and then purchase the unit.

Kobian is displaying the popular model of Mercury mTab Neo2 which has been accolade as the Best Buy Tablet by Gadget Gurus. Along with Neo2, Mercury Dual SIM 7in Tablet, mTab StreaQ , has been a popular model. Mercury mTab7 and mTabRio are the Wifi solutions which are best suited for students and education institutes. End-users experienced the touch and feel of Mercury tablets, cross questioned Mercury sales and technical team to understand more about the products. Mercury team saw a successful and good number of footfalls.

Sushmita Das, Country Manager – India, Kobian Pte Ltd said”We feel people are yet unaware of the actual expectation from the tablet. This hands on and face to face interaction with the brand and technical team helps the users to understand the product best and make conscious buying decision. With the continued series road-shows we are targeting to reach the masses, school & college students, corporate houses and system integrators. The active participation of our partners and the team at Mercury has seen a success in the road-show.”

Since its inception in 1978, Kobian has always led the way, breaking boundaries and taking on new challenges head on. From the onset Kobian has cultured a passion for innovation through the development of easy-to-use, dependable technology to bring out the very best in people.

Operating in more than 8 countries around the world, including India, Indian subcontinent, ASEAN countries and MEA, Kobian applies new thinking and ideas to create simple, valuable and trusted experiences with technology, continually improving the way customers live and work.

Kobian offers a complete technology product portfolio through Mercury and IXA brands, comprehensively meeting customers’ specific needs. Thanks to a solid management team, Kobian’s performance has been consistently strong in volatile environments.

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