India, February 6, 2018: Dream11, India’s biggest Sports Gaming platform, today announced the expansion of its leadership team with the appointment of Vikrant Mudaliar as Chief Marketing Officer. Vikrant will be responsible for driving Dream11’s marketing and brand strategy and further strengthen its leadership position in the online Sports Gaming industry.

One of the biggest names in Indian marketing, Vikrant Mudaliar has led some of the best-known brands in the country over the last 17 years. He joins Dream11 from Yatra.com, where, as the Chief Marketing Officer, he led marketing activities across all of its business-lines and group entities.

Vikrant has vast experience in varied aspects of marketing, sales and strategy functions across diverse sectors including e-commerce, media & entertainment, automobiles and consumer goods. Before Yatra, he was the Vice President – Brand Marketing at Tata Sky, where he was instrumental in making the brand a category leader. He has also been associated with Lenskart, General Motors India, Jumbo Electronics Dubai and Pepsi Foods Ltd.

Commenting on the expansion of the leadership team, Harsh Jain, CEO of Dream11, said, “With his unparalleled expertise and experience, along with his deep understanding of Indian consumers and the diverse Indian market, Vikrant is here to lead Dream11’s exponential growth from our current user base of 2 crore sports fans to 10 crore by 2020. Having led some of the top consumer-focused brands, we’re sure Vikrant will make Dream11 a household name through exciting customer engagement initiatives.”

Commenting on his new role, Vikrant Mudaliar, Chief Marketing Officer said, “It is a particularly exciting time for Sports Gaming in India which is witnessing rapid growth as a business segment. The $7 billion daily fantasy sports industry in the US & Canada has over 60 million users. The fantasy sports industry in India, which has tremendous potential, is also set to grow exponentially in the near future. Dream11 has played a pioneering role in shaping this industry and is at the intersection of sports, entertainment and technology. I am excited to take the Dream11 brand to greater heights.”

Vikrant will be based in Mumbai and report to Harsh Jain, CEO, Dream11.

About Dream11

Dream11 is India’s Biggest Sports Gaming platform with 2 crore users playing fantasy cricket, football, kabaddi and basketball. Dream11 is a game of skill that offers Indian sports fans a platform to showcase their sports knowledge. Fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans.  Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is also the Official Partner of the top sports leagues in the world such as the Hero CPL, Hero ISL and NBA.

A Series C funded startup, Dream11 was founded in 2012 by Harsh Jain and Bhavit Sheth. Kalaari Capital, Think Investments and Multiples Equity are the marquee investors in Dream11.

Visit: Dream11.com

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27th June, Hyderabad 2017: IDBI Federal felicitated Kidambi Srikanth and HS Prannoy at an event held at Pullela Gopichand Academy in Hyderabad. Karthik Raman, Chief Marketing Officer, IDBI Federal,  presented the prize money under their programme,‘Quest For Excellence’ with Pulella Gopichand.

Says, Karthik Raman, Chief Marketing Officer, IDBI Federal, “By winning two titles in two weeks, Srikanth is slated to break into top 10 rankings next week. He has made the country proud by this historic feat. This victory and even our performance at Super Series final and India Open earlier this year, clearly go to prove that Indian Badminton is in top form today. Nobody could have predicted these wins; however, today the entire country echoes our confidence in Gopi’s leadership and prowess as a coach. We are confident that Quest For Excellence will prove to be a great support to the sport and will help bring many laurels for our country.”

Kidambi Srikanth was presented with prize money of Rs.  3 lakh for Indonesia Open win and another Rs. 3 lakh for Australian Open achievement.He was presented prize money of Rs. 6 lakh in total by IDBI Federal. HS Prannoy was presented with a prize money of Rs. 2 lakh for Indonesia Super Series Premier semi-final win.

About Quest for Excellence:

IDBI Federal’s ‘Quest for Excellence’ Initiative with Pullela Gopichand initiative supports country’s vision of creating world-class badminton players to represent India at international tournaments and bring back laurels for the country, including the 2020 Olympics in Tokyo, Japan.

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National, June 1^st, 2017: Idea Cellular’s new ad #LookLook hit the internet and TV this week and has already got India hooked to the new catchy jingle –Idea 4G pe dekho India hua hook. LookLook… LookLook!

Coming close on the heels of Idea Cellular’s pan-India mobile broadband network roll-out, the new ad establishes the width and expanse of Idea 4G network across India, through a simple thought, ‘Idea 4G – India jitna bada network’. The ad showcases millions of Indians hooked on to their mobile – browsing rich content such as video download, music, gaming, live streaming etc. on the go.

The campaign which began with teasers on Digital was then revealed with a full 60 secs TVC on Digital and TV. The ad encapsulates a series of situations at various locations across the country wherein people are seen being deeply hooked on Idea 4G – watching, streaming and downloading videos etc.

Talking about the new campaign, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Our fast paced 4G roll-out last year was complemented with the ‘Biggest Small Change’ campaign which was followed by the ‘Transforming India’ campaign aimed at democratizing 4G in the country. The #LookLook campaign now coincides with Idea’s pan India Mobile Broadband rollout and showcases a strong 4G network available across the country. I am confident that the catchy jingle and relatable situations from different parts of the country will resonate with people from all walks of life.”

Idea’s advertising has always been very distinct and endearing. Music has always played an integral part of Idea campaigns in the past, and is an important element of this campaign as well.

The new Idea 4G pe India hua Hook #LookLook campaign carries Brand Idea’s signature tune which seamlessly gels with the quirky song. The foot-tapping tune has been composed by a famous trio! The lyrics to the hummable jingle has been penned by the celebrated lyricist, Amitabh Bhattacharya; Music has been composed by Abhishek Arora, who has composed music for award-winning Idea TVCs in the past; and the song has been sung by the dynamic and popular Bollywood singer, Benny Dayal. Everyone who has heard the song, can’t stop grooving to the beat!

Lowe is the creative agency for the campaign.

Idea has planned a 360 degree amplification of the campaign across TV, OOH, Radio and Digital over the course of next few weeks.

Brand Idea has been consistently driving 4G communication over the last one year. It started with the #BiggestSmallChange campaign in June 2016 which demonstrated how 4G – a small change in technology, can make a big difference in internet experience for those who live online. This was followed by the ‘Transforming India’ campaign aimed at democratizing 4G and established its relevance for everyone, in urban and rural India, in December 2016.

Watch the #LookLook ad on https://youtu.be/2W_9oUwDAcI

About Idea Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with nearly 200 million subscribers. With traffic in excess of 2.5 billion minutes a day, Idea ranks among the Top 6 country operators in the world. With a spectrum portfolio of nearly 900 MHz in FDD and TDD bands, Idea has national wireless broadband footprint. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com

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GURGAON, March 20, 2017: SpiceJet, the country’s favourite low-cost carrier, yet again embarked on its journey of #GivingWingsToDreams by offering the special treat to around 50 underprivileged children in association with the Rotary Club of Chandigarh. The airline operated a special flight on 20 March, 2017 from Chandigarh for a set of kids who have never flown before thereby giving them a lifetime opportunity.

The special initiative programmed a one hour flight for kids aged between 12 – 14 years who were very excited to fly for the very first time.  The children were completely attended to and taken care of by the airline crew who engaged with them providing them with more information on the voyage experience and the place, thereby making the tour even more eventful. The children were provided healthy snacks like sandwiches and juices while on-board.

Debojo Maharshi, Chief Marketing Officer, SpiceJet, said, “SpiceJet is all about rising up from your daily mundane life, adding a bit of spice and experiencing something new. And when this objective fused with our vision of making every Indian fly, it catapulted into this special initiative called #GivingWingstoDreams. Dedicated to the future of our country this is our bit towards adding zest and offering a ‘wow’ experience to the lives of those special kids who have been deprived of the beautiful things life has to offer. We would like to thank the Rotary Club of Chandigarh for making this possible for us this time.”

The children invited for the initiative belonged to states like Punjab, Haryana, Himachal Pradesh, Uttrakhand, Uttar Pradesh and the union territory of Chandigarh.

#GivingWingstoDreams is a special initiative by SpiceJet under which the airline organizes these special treats for underprivileged children and for children with special needs, with such regular activities throughout the year. This year and last year too, SpiceJet has conducted similar flights for underprivileged children from Delhi to Goa on the occasion of Holi. Past initiatives also included similar flights for children from Calcutta orphanages for a day trip to Delhi and for a group of autistic children from Chennai, who were taken for a day-trip to Madurai.

About SpiceJet Ltd

SpiceJet is India’s favourite airline that has made flying more affordable for more Indians than ever before. SpiceJet operates  343 average daily flights to 45 destinations, including 39 domestic and 6 international ones. The airline connects its network with a fleet of 32 Boeing 737NG and 17 Bombardier Q-400s. The majority of the airline’s fleet offers SpiceMax, the most spacious economy class seating in India, as an additional fee option.

SpiceJet was conferred the CAPA Chairman’s Order of Merit for fastest turnaround in FY 2016 (Feb., 2017) ‘Asia’s Greatest Brands – 2016’,  ‘Global Asian of the Year Award’ for Mr Singh,  & ‘Asia’s  Greatest CFO 2016’ at the AsiaOne Awards at Singapore ( Jan., 2017).  These added to the tally of global recognitions received throughout 2016.  Some of the key accolades that were conferred in 2016 are ‘World Travel Leaders Award’ received by Mr Ajay Singh at WTM London (Nov 2016), ‘Best Check- in Initiative’ award by Future Travel Experience global awards in Las Vegas (Sep 2016), Smart Check In Initiatives awarded at CIO 100 India Symposium & Awards in Pune (Sep 2016), ‘Best Employee Engagement’ amongst 104 corporate entries at the 4th DMA – Thomas Assesments National Award for Excellence in Talent Management in New Delhi (Aug 2016), Best Transportation brand as well as the Best Airline Brand in India for 2016 by Brand Trust Report (Apr 2016) and the four Best Domestic Airline Awards, one for each of the four regions of India by DDP TravTalk.

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In a unique initiative to take Indian designs to the world, the premium rugmaker has joined hands with country’s most exciting designers to bring you a spectacular collection of hand knotted carpets

6^th January, 2017, India: OBEETEE, the leading manufacturer of hand-knotted and hand-tufted rugs in India, has joined hands with India’s celebrated fashion designer Tarun Tahiliani, to unveil an exclusive collection of handmade carpets. The collection, centered on the ‘Proud to be Indian’ theme, showcases quintessential Indian designs for the first time in the country’s artistic rug heritage. The initiative was led by OBEETEE’s distinguished design team and supported by India’s leading couturiers. The rugs were launched at an opulent event held at majestic Bikaner House.

OBEETEE’s vision to introduce the incredible Indian craft to the rest of the world, sees the coming together of India’s leading designers to display high end couture rug pieces that have never been woven before. While Tahiliani has designed the brand’s maiden India-inspired collection, it has also brought on board, other illustrious designers of the Indian design circuit like Raghavendra Rathore, Abraham & Thakore, to conceptualise this ambitious project, Proud to be Indian.

Talking about the concept, Mr. Rudra Chatterjee, Chairman, OBEETEE, “Over the last decade, India has become the largest manufacturer of carpets, surpassing the production by Iran, Turkey, Nepal, Pakistan, Morocco, and other areas; yet the designs have been a hybrid of India and other nations. It was imperative for us to be known as more than just another carpet manufacturing unit. We want our rugs to echo and reflect our country’s diverse design sensibilities. With this new collection, we intend to proudly exhibit that India is indeed the core and the heart of various design experiments, as its pattern library differs from region to region. Progressing this intent ahead, we are celebrating India as a theme, by associating with incredible Indian designers, starting with Tarun Tahiliani.”

Adding further on the partnership, Angelique Dhama, Chief Marketing Officer, OBEETEE, said: “As far as the rug category is concerned, there was little or no presence of Indian art in this domain. In fact, Indian art was perceived to be hiding in the shadows of Indo-China, Indo Persian or Indo-Nepal for that matter. There was a need to break out of the shackles of colonization and create something uniquely Indian. With this initiative, we want to promote contemporary India, its growing aspirations and its unique design sensibilities, by creating an exhibition of modern carpets, as conceived by the Sub Continent’s most talented fashion designers.”

“OBEETEE has been proudly preserving handmade luxury that echoes India’s culture and heritage. We are extremely elated that Tarun Tahiliani, a name synonymous with aesthetic reinvention, will be designing the first compilation of these India-inspired rugs. The framework of this collection is based upon three distinct design structures — The Antique Frames Collection, The Chikankari Collection, and The Abstract Art Collection. These carpets will have a global appeal and a truly Indian soul,” added Angelique.

Seamlessly blending the traditional and the contemporary, these carpets designed by Tarun for OBEETEE are a nod to India’s glorious heritage and to her vibrant present. As the name suggests, Antique Frames is based on the borders painted in the most elaborate refinement, on the periphery of most Indian/Mughal miniature paintings. Each rug encapsulates the mood, and is finished with a distressed look to reflect the patina of that era. The rich colour pallete celebrates lively tones like Indian reds, burgundies and rusts.

The second segment glorifies the traditional embroidery art of chikankari; the blocks, have been sourced from the cornices of the local architecture and have jaals and vines from the Persian gardens. The canvases painted by the designer himself inspire the third segment.

Tarun met Mr. Edward Oakley, Chairman of OBEETEE Pvt. Ltd., and was impressed by team OBEETEE’s passion for excellence, ability adapt to changing trends, their world-class technical skills, their illustrious design team and the ethical and eco-friendly policies adopted by manufacturing units. “It has been a wonderful experience working with them thus far, and I hope we can sustain this collaboration,” said Tarun.

These magnificent rugs start their journey at the hands of some of OBEETEE’s most skilled weavers, who were carefully chosen for this challenging task. These old hands came with decades of experience and in-depth knowledge of their craft. The top-notch construction of these carpets called for specific skill set – over 150 knots per square inch, and this set of handpicked weavers did complete justice to the assigned job. Hand knotted in silk and imported wool, these rugs are an ultimate experience in luxury. Each one is unique in its patterns, colours and textures. There have also been many firsts for this artistic production. For instance, for the first time fine zari threads were woven into these rugs to render an unimaginable metallic luster. Classic Indian motifs like Kairi bootis and stylized floral patterns like lotus and rose, have been extensively used to add significant details. Traditional embroideries that look nothing short of hand carvings were also introduced. The high and low finishing involved several weeks of washing. These were also extensively processed in natural air and sunlight. In truest sense, each masterpiece of this collection is one step closer to sustainability.

The task of translating Tahiliani’s vision into bespoke ‘Art on the floor’ compilation was indeed a daunting one. While the inspiration for the paintings collection, came in a million colours, it had to be broken down by the OBEETEE design team into 20-25 colours ensuring that the aesthetics were retained and no significant colour play was lost in translation.  Further after several trials the rugmakers embarked on the correct construction that would translate the original embroidery or textile inspiration. For the Chikankari collection, the Karigars were also specially trained inhouse by Tarun’s skilled artists to embroider these rugs. It took almost a year to produce one rug of this collection and hence these signed masterpieces are nothing short of timeless treasures for its proud owners.

The limited edition designs will also be taken across the globe, beginning with US in February. A series of exclusive exhibitions and receptions will also be held in honor of each designer in New York, spanning next few months.

About OBEETEE 

OBEETEE is one of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world. OBEETEE’s outstanding quality and reputation have earned the interest of many famous and notable people, including her Majesty Queen Elizabeth II. Founded as Oakley Bowden & Taylor in 1920, OBEETEE has grown to 650 permanent employees and works with 20,000 independent artisans who are engaged in weaving and processing our rugs in India. Thanks to their efforts, OBEETEE is the leading producer and exporter of hand-knotted, hand tufted and flat-woven carpets in India. OBEETEE is the world’s first wool mark licensee for hand-knotted carpets. OBEETEE has the greatest in-house capabilities of any rug-maker in India, thanks to their modern dyeing plant and inspired design department. The OBEETEE colour bank holds over 4,000 colour-fast shades of wool. The designers at OBEETEE constantly study new textures and fresh combinations, to ensure the production of the finest quality rugs available in India. OBEETEE cares for the artisans and the environment as much as they care about the quality of their products. Their environment friendly power systems run mainly on gas-derived biomass. The company looks after the extended families of its workers and ensures use of safe dyes and chemicals. Internationally recognized as the premier source for the finest of handmade carpets in India, OBEETEE has received countless national awards for being the country’s largest and most reputable exporter. OBEETEE Pvt. Ltd. is based in Mirzapur, India, on the Grand Trunk Road between Delhi and Kolkata. Progressive, dynamic and ethical, OBEETEE is constantly striving to offer the best quality products and a lifetime of beauty and delight to its customers.

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Home-grown global business transformation leader celebrates the country’s ‘Make in India’ growth ambitions

Mumbai, India – December 5th, 2016: Tata Communications, a leading provider of A New World of Communications today announced the launch of a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017. The campaign will look to celebrate the company’s customers and partners in India.

Unfolding across India’s busiest airports of Mumbai, Delhi, Bangalore and Pune, and reaching over 100 million travelers, this campaign also includes the sponsorship of major industry and technology events in India as well as an extensive online advertising campaign with leading business publications, generating over 100 million impressions on all its digital channels.

The roll-out of this campaign coincides with Tata Communications’ 15^th year anniversary of a successful public-private partnership, which has seen the company evolve into the country’s business transformation leader, with services across network, mobility, cloud enablement and security.

Julie Woods-Moss, Chief Marketing Officer, Tata Communications, said: “India continues to ascend the global competitiveness index.[1] We are committed to playing a role in nurturing the country’s business potential and enabling outstanding customer value by simplifying digital transformation across industries. Our new brand campaign celebrates the spirit of India and showcases our innovative portfolio of products and services across network, cloud, mobility and security.”

Tata Communications’ portfolio of services is underpinned by the company’s leading global network infrastructure. The company owns and operates the world’s largest and most advanced subsea fibre cable network, including the only wholly-owned fibre ring around the world. This network enables customers and partners to reach 99.7% of the world’s GDP, with connectivity to over 240 countries and territories.

To help its customers drive their digital transformation through cloud computing, Tata Communications introduced its game-changing IZO cloud enablement platform. Harnessing the company’s unparalleled global reach, IZO now connects to all of the world’s biggest clouds of Amazon Web Services, Microsoft Azure, Office 365, Google Cloud Platform and Salesforce. Tata Communications is also continually strengthening the IZO portfolio with new services, including the recently launched IZO SDWAN, which is available in 130 countries.

In addition to showcasing Tata Communications’ cloud, network, mobility and security expertise, the new brand platform will serve to build employee pride around the evolution of the company and the role it plays in shaping India. The company was recently recognised by Aon Hewitt as a Top 25 Employer in the country, and ranked by LinkedIn as the 13^th most attractive employer in India in the social network’s Top Attractors list.

This campaign builds on the successful campaign in Silicon Valley (2014) and Tata Communications’ ongoing sponsorship of the Heathrow Express in London that started in 2015.

Tata Communications partnered with global agencies Initiative (media agency) and Brilliant Noise (marketing & communications agency) for the Indian campaign.

[1] http://reports.weforum.org/global-competitiveness-index/country-profiles/#economy=IND

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New Delhi:

Carrying forward the brand’s ‘Bech De’ proposition, OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, that has been conceptualized by Lowe Lintas, targets a comparatively younger target audience and urges them to use OLX to fulfil their aspirations.

The Hindi film is a rap faceoff between a father and son set over a dining table. The son wants to buy a stylish sports bike but has only been given limited money by the father. After his demand for extra cash is turned down, his sister suggests him to sell his unused and extra things like laptop, sofa and video game and use the money to fund his purchase.

In the Telugu film, the brand uses the stylish and macho appeal of Allu Arjun who tells his younger brother to sell his old bike on OLX and get a stylish sports bike so that they can fashionably go back home after he is done beating up the goons. The Marathi film is a story of a young boy whose father uses his skills as a Marathi theatre actor to short change the demands of his son. The son finally comes of age by using OLX to get what he wants, thereby impressing his father. The Kannada film is again a humorous take where the son after falling short of money to buy his dream sports bike, asks his father not for extra money but for permission to sell items no longer being used or required in the house. The dad has the last laugh as he zips away for a ride on his son’s sports bike.

Gaurav Mehta, Chief Marketing Officer, OLX India says, “We are addressing a younger audience, primarily college students and first-jobbers. Aspirational and bold, these young millennials know what they want in life but are often limited by their finances. We’ve seen the role OLX plays by generating extra cash through selling of previously used goods for these young millennials. What’s great to see is that their faith in OLX is supported by their family who perceive it to be the most logical and pocket-friendly destination to fund their upgrade. As many other OLX campaigns, these TVCs too are based on the latest consumer trends, and prevailing societal truths. It’s great to see OLX evolve into a new currency of dreams for the youth.”

Commenting on the campaign, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “Through this campaign, we are speaking to young adults and highlighting the role which OLX as a selling and buying platform can play in fulfilling their aspirations to possess the coolest and trendiest things. Our creative strategy was to talk to our target audience in a language they would understand best. Instead of running the same creative nationally, the team came up with four unique stories for each of the key markets. We’re confident that these refreshing, relevant and relatable stories will appeal to youngsters and create a strong affinity for OLX.”

The campaign will span the online and offline mediums and will extend to Print, Radio, OOH and Digital.

Credits:

Client: OLX.in

CMO: Gaurav Mehta

Agency:  Lowe Lintas

Account Management: Naveen Gaur, Rajiv Chatterjee, Rahul Ojha, Namita Kohli

Creative: Arun Iyer, Chief Creative Officer

Hindi & Marathi: Arko Provo Bose, Manzoor Alam, Sidhant Mago, Syed Sharaf Khurram, Anshul Nagpal, Ishita Misra

Telugu and Kannada: Rajesh Ramaswamy, Romel Joseph, Sachit Sadanandan, Srikanth Tirupattur

Account Planning:  Anurag Prasad, Ketaki Chand

Directors:

Hindi:  Ram Subramaniam (Sniper Shoots)

Telugu and Marathi: Shekhar Kamble (Coconut Films)

Kannada: Krishnakumar (Blackbox Films)

About Lowe Lintas:

Lowe Lintas is a creative agency offering from MullenLowe Lintas Group, India. Headquartered in Mumbai, it has a strong presence throughout India with offices in Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, New Delhi (NCR) and Pune. Lowe Lintas lends its branding and creative expertise to a host of clients in India and the Asia Pacific including HUL (for which the agency handles 21 brands), Axis Bank, Britannia, Dabur, Flipkart, FreeCharge, Google, Idea Cellular, MRF, OLX, Tanishq among others.

MullenLowe Lintas Group is one of the largest country operations of the MullenLowe Group (part of the Interpublic Group of Companies (NYSE: IPG). It has operating divisions in advertising (Lowe Lintas, Mullen Lintas), design (dCell), PR (GolinOpinion), brand consulting (LinConsult), experiential marketing & activation (LinEngage), healthcare marketing (LinHealth), video content (LinProductions) and digital marketing (LinTeractive) that manage 300+ clients. With a talent pool of over 900 people across 7 cities in India, MullenLowe Lintas Group currently manages more brands amongst the Top 10, Top 20, Top 50 and Top 100 of AC Nielsen-Brand Equity’s India’s Most Trusted Brands (2013 and 2014), than any other agency in India. In February 2015, MullenLowe Lintas Group was ranked the No. 1 creative agency in the world in effectiveness by the World Advertising and Research Council’s report, WARC 100. Recently, the group was declared the Effie Agency of the Year for 2015 in India.

To know more about MullenLowe Lintas Group, visit us at www.mullenlowelintas.in or follow MullenLowe Lintas Group on Twitter, Facebook, LinkedIn or YouTube

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Mumbai, 14 April 2016: – CarWale, India’s #1 auto portal,and their media agency, Mediacom, one of the world’s leading media agencies,have bagged Silver for marketing excellence in the category for‘Best Use of Newspaper and Magazines’ at the Media Abby Awards 2016, in the recently concluded Goafest.

The auto industry generally utilises large format ads in newspapers to attract potential car buyers who are looking for product information and current offers. CarWale used this to its advantage by strategically placing its communication either adjacent to or sandwiched between car ads, encouraging buyers to visit CarWale.com to learn more about the car and view offers. This deliberate placement maximized the effectiveness of CarWale’s communication, thereby increasing its relevance among car buyers and assisting them in purchasing the car of their choice.

Dhruv Chopra, Chief Marketing Officer, CarWale said, “We are honoured and delighted to have won an Abby in this category. The success and recognition of our endeavours and strategy just proves the fact that a simple and elegant marketing solution can often deliver far more value than large format properties.”

DeepaJatkar, General Manager, Mediacom said, “We strategically wanted to come up with a solution which would help CarWale.com to become a pioneer in this industry, along with being a category leader. Hence, the need was to come out with a smart solution which we eventually succeeded to do. The campaign, apart from being successful and delivering on its KPIs, also got us a lot of recognition.”

The campaign was executed across the top 5 metro cities in all the leading dailies– Hindustan Times, The Times of India, and The Hindu to name a few.

About Us

CarWale, India’s largest automotive portal is owned by Automotive Exchange Private Limited. It has been recognized by IAMAI as the Best Auto Website in India twice in a row (2011 and 2012), among several other awards from Red Herring, Business Week, PC world magazine and The Advertising Club of India for its contribution to the Indian automotive industry.

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Live e-learning pioneer Edureka announces partnership with a leading open source data integration provider, Talend; offers course that unlocks new Big Data career paths

Bangalore, 13 April, 2016: Bangalore-based e-learning startup, Edureka has announced its partnership with a leading data integration software provider, Talend, to enhance its curriculum for the Big Data community. With 85+ live courses on Big Data, Cloud Computing, Languages, Mobile Development, among others, Edureka is committed to helping professionals improve their skills with industry-relevant insights targeted at supporting career growth.
Big Data integration has been a challenge for enterprises worldwide. The need for leveraging enterprise-wide data, using insights from this data and putting it to meaningful, tactical use, requires an end-to-end strategy and tools. While there are multiple tools available in the market, Talend is one of the best for integrating with Big Data.

The biggest reason why Talend scores over other ETL tools is its ability to seamlessly integrate with Hadoop. Talend’s capabilities to work with Hive and its widget-based programming abilities are some of the key capabilities that make it a compelling choice for ETL. With Talend, a user may simply drag-and-drop widgets to create integration jobs, as opposed to having to write 100s of lines of code. This has helped major multinationals like Air France, GE and Citibank and many other companies worldwide save time and integrate their data effectively in real-time.

The Edureka course, “Talend for Big Data”, is aimed at enabling professionals to uncover the potential of HDFS, Pig and Hive for ETL, and data warehousing. Even for somebody with a non-programming background, the course provides insights on how to work with Big Data and Hadoop.

“Talend for Big Data” is one of the most popular Edureka courses. Edureka’s differentiated e-learning platform provides industry-relevant courses in cutting edge technologies, along with projects based on real-life industry use cases. For its Talend course, Edureka has achieved a 97.5 approval rating (Approval rating stands for the number of learners who have rated the course as ‘excellent’).

According to Durgesh Kaushik, Chief Marketing Officer, Edureka, “A few months ago, we realized that a lot of our learners, especially those who aspired for a career in Big Data and Hadoop, were looking for credible courses on Talend. We gave to them a course specially curated by experts, and based on real-life use cases. It was an instant hit. We were able to articulate Talend’s ability to provide real-time data and application integration capabilities through our course. Through our partnership with Talend, we will be able to go a step further to helping learners by proving, more insights and industry-aligned content to accelerate their Big Data and data Integration careers.” Kaushik adds, “We are very confident that Edureka’s partnership with Talend will contribute to the adoption of Talend, and enhance engagement with Talend’s massive community.”

“Given the speed with which Big Data technologies and Talend’s integration platform are evolving, e-learning is becoming an important way for developers to keep up with the latest innovations,” Ashley Stirrup, Chief Marketing Officer, Talend says. “Through our direct collaboration with Edureka, we’ll be able to help shape the curriculum to match what’s going on in the big data market and help train a new generation of developers to support companies as they transition to data-driven enterprises,” Stirrup adds.

About Edureka:

Headquartered in Bangalore, India, Edureka is a live and interactive e-learning platform that is revolutionizing professional online education. They offer instructor-led courses supported by online resources, along with 24×7 on-demand support. Edureka courses are specially curated by experts who monitor the IT industry with a hawk’s eye, and respond to expectations, changes and requirements from the industry, and incorporate them into our courses. Each Edureka instructor is an industry expert and brings forth his/her experience in the industry to help learners prepare for real-life scenarios. As on February 2016, more than 250,000 learners have up-skilled themselves on the Edureka platform, with 50,000 + hours of live classes. Edureka has 85+ courses across various technology domains. www.edureka.co

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Mumbai, 18^th February, 2016: LIC Nomura Mutual Fund Asset Management Company today announced the appointment of Mr. Rajesh Patwardhan as its new Chief Marketing Officer, effective immediately.

Mr. Patwardhan brings with him a rich experience of over 28 years, out of which 22 years are in financial industry. He joins the AMC from Deutsche Asset Management (India) Private Ltd where he served the company as the Head Sales for Banks & National Distributors for 12 years. Prior to that, he was with ICICI Bank for 2 years as Regional Head Sales for Mumbai handling a large team of managers both in the Institutional and Retail Sales for Third Party products.  He has also been associated with Tata TD Waterhouse Securities Ltd and Vans Information & Investor Services Ltd.

“As we focus on growth and profitability, with our improved and stable investment performance along with variety of products, we are confident of becoming a preferred investment partner for the investing public. As a part of the process, we have also strengthened our core team by appointing experts from the industry. So it was important to find the right person to lead and grow our marketing efforts, and we are enormously excited to welcome Rajesh to the team. Mr. Patwardhan’s extensive background in the financial industry will help evolve our marketing capabilities, renew our iconic brand” said Ms. Sarojini Dikhale, Director & Chief Executive Officer, LIC Nomura Mutual Fund.

He holds a Bachelor’s Degree in Science (Microbiology) with Post Graduation in Marketing Management from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai University.

The Fund house is expanding its reach through retail penetration. LIC Nomura Mutual Fund has emerged as the fastest growing mutual fund company in terms of AAUM by witnessing 62.55% growth for the quarter Oct –Dec 2015 as compared to the previous year quarter Oct –Dec 2014.  The company has seen a remarkable increase in the AAUM growth which is 41.5% higher vis-a-vis the industry growth which has been recorded at just 21.05%.

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