The signature pieces go on sale on BlueStone.com

Bangalore, 12^th May, 2017: Mother’s Day is a dedication to the sacred bond between a mother and her child, the child who she will always protect, fight for, sacrifice and love unconditionally. This Mother’s day, Manasi Kirloskar, the young scion of the Kirloskar group and an entrepreneur in her own right, has chosen a thoughtful and unique way to surprise her mother, Geetanjali Kirloskar, an industrialist and dynamic achiever herself. Manasi has designed two exclusive pieces of jewellery for her mother in association with BlueStone.com, the country’s leading destination for jewellery, online.

Besides being a businesswoman, Manasi is a gifted Painter. She showcased her creative side through her designs that was crafted to perfection by BlueStone.com and subsequently purchased by her to present to her mother for the occasion. Going back to her drawing board, she designed two exquisite rings which also forms part of BlueStone’s new Mother’s Day collection. The finished products include, a cage ring, set in 18 & 22 karat rose gold that showcases traditional artistry reworked in line with modern style. It is a statement ring with delicate chains that adorn the finger gracefully and a perfect gift for elegant and fashion-forward moms. She also designed a minimalistic and contemporary multi finger ring, also set in 18 & 22 karat gold with a unique design that can be styled in multiple ways. It is a simple, yet iconic piece made using three colours of gold discs, crafted beautifully into a statement ring. For the purpose, Manasi sought to create pieces that were delicate, understated and versatile.

BlueStone.com worked upon the blueprints shared by Manasi and produced the rings, crafted to perfection by the company’s master craftsmen at their facility in Mumbai. Manasi and BlueStone have named the exclusive rings, The Eternal Bond Ring and The Endear Ring, respectively. This new limited edition collection will go on sale on BlueStone’s platform, allowing people to share similar love and affection with their mothers on the occasion of Mother’s Day on 14^th May. The rings are priced at Rs 23,115 and Rs 31,173 respectively.

Speaking on her association with BlueStone.com, Manasi Kirloskar said, ‘I am very elated about my association with BlueStone as it has created the ground for me to do something very special for my mother on the occasion of Mother’s Day. Growing up, I was always inspired by my mother’s ability to balance her professional and personal life, while exuding confidence and grace. My mother’s impeccable taste and her great individual style needed to be mirrored in my designs for her.It feels great to be able to put together a unique gift for her, for appreciating her efforts and celebrating my mother on this special day.’

Commenting on the unique collection, Gaurav Singh Kushwaha, Founder and CEO, BlueStone said, “It is our privilege to associate with one of the most dynamic mother-daughter duos in the country on the occasion of Mother’s Day. Manasi’s designs blend beautifully with BlueStone’s design philosophy –intricate works of art which are contemporary, bold and edgy, but with a timeless elegance. Our design team has worked the pieces to perfection for Manasi to present to her mother and for our customers across the country to present them to their mothers.”

About BlueStone.com:

Established in 2011, BlueStone.com aims at revolutionizing precious jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and user experience. The platform features close to6,000 unique designs from a wide collection of themes to suit every occasion and ships to over 20,000 pin codes across the country. These designs are crafted to perfection with utmost care and are available 24/7 with a 30 Day Money Back Policy and Lifetime Exchanges. Shoppers also experience the ease of luxury shopping from the comfort of their home with a unique Try At Home facility available in 18 cities.

About Manasi Kirloskar:

Mansi Kirloskar is a young industrialist , social entrepreneur, working hard to carry a 150yr old legacy forward. Balancing it with her own ventures. She is Executive Director of Kirloskar Systems Ltd and Director on the board of Kirloskar Technologies Ltd and Toyota Tsusho Insurance Broker India Pvt Ltd. She also runs an NGO called ‘Caring with Colours’, which brings art within the reach of children from underprivileged backgrounds. Her remarkable entrepreneurial journey is built on her firm conviction of her abilities and goals. As a Gen Next Business Icon, Manasi has made her mark with her innovative and contemporary business ideas. Manasi has also ventured into her own enterprises in the real estate, rural development and social sectors.She is also a Painter and graduated from the world reputed Rhode Island School of Design USA .She is a skilled deep sea Diver and Mountaineer, recently climbed up to Mt Fransipan at 14,000 ft in winter, its the highest peak of indo china! A stunning attractive person, Manasi is the perfect Youth icon !

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Four times the love this Valentines!

BlueStone.com Unveils Four Unique and Quirky Collections for the Season of Love

Valentine’s Day is that time of the year when the whole world goes all sappy and heart shaped. Jewellery design too celebrates the season of love with hearts in myriad forms. BlueStone.com celebrates the season of love with a range of unique, quirky designs that say I Love You.

HEART OF GOLD:

An enchanting way to portray your love, with delightfully intricate motifs and delicately placed diamonds, these pieces are the perfect hearts to represent the intimate bond you share. Some key pieces from the collection:

The Dgeo Glam Heart Pendant: A stunningly edgy depiction of the quintessential heart; sharp geometric lines create a contemporary pendant that glitters with the sparkle of diamonds. A glamorous and modern interpretation of love for the woman of today.

The Scintillating Bloom Stud earrings: This pair of heart shaped studded earrings has a twist of smooth and delicate clustered floral shapes with embellished diamonds placed perfectly to capture your heart.

SECRET MESSAGE’S:

Gift your love fine jewellery with a hidden message. Connect the dots and dashes in Morse code and decode the message of love. The key pieces in this distinctive collection include:

The Morse Code Love Necklace: Stunning jewellery offering a contemporary twist which conveys a hidden message engraved on to a pendent with a free flow of tassels.

The Runa Stud Earrings: “Love Forever” etched flawlessly behind the sparkling diamonds that lend an air of secrecy, to a beautifully crafted piece of love.

PLAYFUL AT HEART:

Playfulness in a relationship is like fizz in a glass of champagne. This collection bubbles over with quirkiness and brings a touch of giggly glitter to your celebration. Some pieces in this collection are:

The U R My Match Pendant: Hold on to her, she is your perfect match! A unique pendant in the shape of a match, made with white-gold, incorporating a rose gold “tip”; this exquisite piece certainly asks her to “light your fire”!

The Love Pill Pendant: Go out on a limb and gift your loved one the perfect medicine! A beautiful gold capsule encrusted with rubies set in enamel is just what the doctor ordered.

CROWNING GLORY:

Because, no matter what, she will always be the Queen of your Heart, the closest you can come to a coronation is a gorgeous crown ring. Choose from a range of designs that will leave your Valentine spoilt for choice. Key pieces from the collection include:

The Jorja Crown Ring: The crown is a big heart with three rubies placed perfectly on top defining the ring in its majestic presence.

The Deaan Crown Ring: This ring captures the beauty and elegance of romance. Crafted in gold with an exquisite ruby and well-designed arrangement of diamonds, this versatile and innovative design makes it the perfect ring for your loved one.

About BlueStone.com:

Established in 2011, BlueStone.com aims at revolutionizing precious jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and user experience. The platform features more than 5,000 unique designs from a wide collection of themes to suit every occasion and ships to over 20,000 pin codes across the country. These designs are crafted to perfection with utmost care and are available 24/7 with a 30 Day Money Back Policy and Lifetime Exchanges. Shoppers also experience the ease of luxury shopping from the comfort of their home with a unique Home Try-on facility available in 18 cities.

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~ Dedicates a week to design, presents 5 stellar collections over 5 days

December 16, 2016: India’s leading online jewellery brand, BlueStone.com has launched exclusive designs under five limited edition collections as part of its latest initiative – BlueStone Design Week. The Design Week, a first of its kind enterprise by the jewellery major celebrates the beauty and significance of designs in jewellery.

The first edition of the BlueStone Design Week showcases 5 exclusive collections featuring diverse design inspirations from nature to gemstones to in-vogue styles. The collections included:

• Tropical Paradise: An evergreen ode to the famed bamboo plant, the collection featured a selection of finely crafted rings, earrings, chains and pendants in yellow gold accented with brilliant green stones. The delicate and graceful pieces stood true to the natural aesthetics of the bamboo, showcased in a contemporary design sensibility.
• Standing Tall: A selection of the finest earrings, this collection is an embodiment of glamorous and trendy long earrings. The collection showcased contemporary styles in a variety of gemstones such as diamonds, pearls, amethyst and more.
• One Two One: An avant-garde collection that celebrates the amalgamation of the dual tones of gold, this collection is distinctly modern in style. Designed with sharp geometric angles and structured curves, the pieces featured diamonds set in combinations of yellow and white gold.
• Showstoppers: A truly extravagant collection, the jewellery evokes memories of the brilliantly layered chandeliers of yore. Glittering gemstones accent the intricate earrings to creating fashion statements in style and splendor.
• Florentine: Marquise cut tourmalines in their myriad hues set in delightful floral clusters created a decidedly vivid collection. Statement rings, colourful earrings and sparkling pendants brought the rainbow stone to the forefront.

Commenting on the Design Week, Arvind Singhal, COO, BlueStone.com, said, “Design innovation forms the core of our brand. The Design Week celebrates and emphasizes upon our ability to continuously innovate with new designs and styles and present to our customers the very best from the world of contemporary fine jewellery.”

Charting an ambitious growth plan, BlueStone.com is also focusing on technology, logistics and marketing to transform the fine jewellery shopping experience in India.

The Indian precious jewellery market which is currently valued at $60 billion is projected to cross the $110 billion mark in the next five years with contribution from online estimated to be in the $2 – $3 billion range. This can be attributed to the mark of trust consumers are now placing in jewellery e-commerce with BlueStone.com leading the segment.

About BlueStone.com:

Established in 2011, BlueStone.com aims at revolutionizing precious jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and user experience. The platform features more than 5,000 unique designs from a wide collection of themes to suit every occasion and ships to over 20,000 pin codes across the country. These designs are crafted to perfection with utmost care and are available 24/7 with a 30 Day Money Back Guarantee and Lifetime Exchanges. Shoppers can also experience the ease of luxury shopping from the comfort of their home with a unique Home Try-on service available in 18 cities.

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The collection, based on the Academy Award winning film ‘Frozen’, is set in white gold and diamonds

India, August,2016:BlueStone.com, India’s leading online fine jewellery brand has launched a beautiful collection inspired by Disney’s award-winning animated musical film ‘Frozen’. The collection captures the essence of the movie through designs inspired by the movie characters and iconic motifs.

Crafted in white gold and featuring diamonds, blue topaz, pink sapphire and enamel, the rangeis designed in classic as well as fashionablestyles to appeal to ‘Frozen’ fans of all age-groups.BlueStone.com’s in-house designers have masterfully brought the fascinating story of Disney’s Frozen to life through delicate designs.An ode to Anna and Elsa’s sisterhood and enchanted snowman Olaf’s exuberance, the collection features intricately styled earrings, pendantsand bracelets thatareattractive and contemporary in style.

The collection priced at INR 5,000 onwards includes 22 pieces and is available on BlueStone.com

About BlueStone.com:

Established in 2011, BlueStone.com aims at revolutionizing precious jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and user experience. The platform features more than 5,000 unique designs from a wide collection of themes to suit every occasion and ships to over 20,000 pin codes across the country. These designs are crafted to perfection with utmost care and are available 24/7 with a 30 Day Money Back Policy and Lifetime Exchanges. Shoppers also experience the ease of luxury shopping from the comfort of their home with a unique Home Try-on facility available in 16 cities.

About Disney India’s Consumer Products Business:

Disney is the largest retail character licensor in the world with US$45 billion in character merchandising retail sales globally in 2013. The Consumer Products business includes: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing. The Consumer Products business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally appealing merchandise.

Today, Disney-branded products are available across 300,000 retail locations in India. Disney-branded products are present in close to 2000 modern retail touch points including hypermarkets with more than 3,000 SKUs across categories. Working with over 150 licensees across categories, Disney India’s Consumer Products retail branding, such as the unique Disney-branded corners in prominent retail outlets including Hamley’s and Big Bazaar, continue to reach more and more consumers across the country. Disney-branded products are available across all the key online portals with branded pages on Amazon and Flipkart and with strategic presence in portals like Myntra, Jabong, Snapdeal and more.

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~ Raises ₹200 crores from IIFL, Accel and others

Bangalore, July 18, 2016: BlueStone.com, India’s leading online destination for fine jewellery, has raised a fresh round of funding led by IIFL and Accel along with Kalaari Capital, RB Investments and IvyCap Ventures. The ₹200 crore fund will enable the company to grow the category and strengthen its leadership position.

Globally, the online jewellery segment is witnessing exponential growth and is expected to capture 10% of total jewellery sales by 2020. The Indian precious jewellery market which is currently valued at $60 billion is projected to cross the $110 billion mark in the next five years with online contribution estimated to be in the $2 – 3 billion range.

Currently, the online jewellery segment in India contributes less than 0.5% but is growing at 5X YoY as compared to traditional jewellery players. BlueStone.com has planned major investments in expanding design and manufacturing capacity as well as marketing initiatives to grow the online jewellery segment.

According to Gaurav Singh Kushwaha, Founder and CEO, BlueStone.com, “BlueStone.com pioneered the category of online fine jewellery in 2011 and in a short span of five years has captured majority market share.We are now targeting a four-fold increase in revenues to touch Rs 1000 crore by 2018 andwe want to achieve this goal in a profitable and sustainable manner. The new round of investments underscores the success of the company’s vertically integrated full stack online first business model and the enormous untapped potential in the jewellery category.”

Prashanth Prakash, Partner, Accel Partners said, “BlueStone.com has posted strong, sustained growth and set several benchmarks in the online jewellery retail industry in India like leveraging technologies such as 3D Visual Merchanding to omni-channel initiative of Home Try-On. We are committed to extend our association with BlueStone.com as we see immense potential in the brand.”

Speaking on the latest fund raise, Vani Kola, Managing Director, Kalaari Capital said, “BlueStone.com has a high quality team and has grown rapidly over the last year. With the strong foundation and this capital infusion, we believe BlueStone.com is well positioned to build a large online jewellery brand in India.”

BlueStone.com offersover 5,000 unique jewellery designs and plans to scale to 30,000 designs in the next three years. With design, manufacturing and logistics capabilities built in-house, the brand is able to quickly expand its manufacturing capabilities and customizeits design offerings as per market trends.

Headquartered in Bangalore, BlueStone.com had earlier raised funds from Accel Partners, KalaariCapital, Dragoneer Investment Group, IvyCap Ventures and Saama Capital. Mr Ratan Tata and Ms Meena Ganesh (CEO of Portea) have also invested in the company. With the latest fund raise, the total funding received by BlueStone.com is $60 million.

About BlueStone.com:

Established in 2011, BlueStone.com aims at revolutionizing precious jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and user experience. The platform features more than 5000 unique designs from a wide collection of themes to suit every occasion and ships to over 20,000 pin codes across the country. These designs are crafted to perfection with utmost care and are available 24/7 with a 30 Day Money Back Policy and Lifetime Exchanges. Shoppers also get the ease of experiencing luxury shopping from the comfort of their home with a unique Home Try-on facility available in 16 cities.

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