wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dh_ndki7k/corecommunique.com/wp-includes/functions.php on line 6170basic domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dh_ndki7k/corecommunique.com/wp-includes/functions.php on line 6170The post Baselworld Swiss Exhibitors Part 2 appeared first on Core Sector Communique.
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The Story
“When the water-resistant watch came on the market 15 years ago, some people thought it was just another crazy fashion or a sales gimmick. After all it is not absolutely necessary to wear your watch in the bath …” According to the German specialist magazine Uhrmacher-Woche.
In the year these watches first appeared, 1942, things looked very different. Women and men would value their wristwatch as an almost indispensable companion in all situations of life. Naturally, contact with water could not be ruled out. The technicians of the Swiss watch manufacturer Alpina therefore saw this as a challenge. Their dealers and their customers wanted wristwatches with water-resistant cases. Following several years of development work, the sporty and functional “Alpina 4” was therefore presented for the first time in 1938. The numeral stood for four impressive quality characteristics. Firstly, the timepiece had antimagnetic properties. An “Incabloc” impact protection device protected the delicate pivots of the balance wheel from breakage. Thirdly, the highly resilient case was made of stainless steel. Finally came the fourth and particularly important argument for purchasing the Alpina 4″, in the form of a “Geneva” type water-resistant case. Its specially designed crown was patented. In spite of its outstanding qualities, however, this of course could not yet be described as a genuine diving watch. The presentation of such a watch by Alpina would have to wait a further 30 years.
In this way, we learn from the annals of the art of watchmaking, the era of this type of wristwatch began. Not least because of the underwater equipment available, the pressure-tightness initially only extended to ten bar. Shortly afterwards instruments for professional use came on the scene, which easily withstood depths of up to 200 metres.
Because air supply is always limited, time spent under water is extremely precious. To ensure the hours, minutes and seconds can be easily read, and as a reminder to divers to return to the surface in good time, product designers not only provided their diving wristwatches with striking illuminated dials and hands, but also incorporated a useful rotating bezel. For safety reasons, the rotating bezel can now exclusively be turned in an anticlockwise direction. In this way the time for remaining under water as displayed by the watch can only be reduced in the event of an accidental change, never increased. Because the inventor company had placed their unilaterally positioned rotating bezel under patent protection in the 1950s, their competitors either had to be content with copies that could be displaced on both sides, or proceed in a completely new direction.
This is precisely the option chosen by Ervin Piquerez SA (EPSA), based in Bassecourt in Switzerland. In 1956 the experienced watchmaking company presented a design of a new kind (which was therefore also patented). As usual, the back was also screwed together with the middle. In addition, however, the “Super Compressor”, water-resistant to twenty bar, boasted a truly innovative special feature: an integrated spring mechanism prevented compression and the damage that this could cause to the rubber sealing ring when the case was being screwed down. But the name “Compressor” was also associated with a further characteristic: increasing diving depth and the increasing water pressure associated therewith press the two parts of the case ever more firmly together. The outstanding features of this newcomer also included two crowns, one for winding and adjusting the hands, the other for deliberately adjusting the internal diving time rotating ring in both directions. The sophisticated design really made sense. Accidental actions and incorrect operation of the “device for individual preselection of a diving time” (as specified by the relevant standard) were almost impossible. A third advantage consisted in a relatively flat design of the watches, which was both functional and elegant.
No wonder that the EPSA has been able to secure many well known watch manufacturers as its customers over the years. One of these customers – closing the circle, as it were – was Alpina. In 1967 the cooperative brought its highly regarded “Alpina 10” on to the market. The “Super Compressor” case, water-resistant to up to twenty bar, housed the 572C automatic calibre. The extremely pressure-tight “Super Compressor” case is instantly recognisable from the outside by the grid pattern on both crowns, and on the inner side of the case back by the stylised depiction of a diving helmet.
The 2016 Seastrong Diver Heritage
Just 50 years later, the highly regarded diving watch is back in the Alpina Collection, this time as the “Seastrong Diver Heritage”. Its illustrious predecessor from the 1960s is recalled in two operating elements in the right case flank and the rotating ring which was (at that time, for good reason) shifted into the inside of the case. With the help of the crown, the rotating ring can be quickly and easily adjusted at “2”. The 60 minute division is also useful for non divers. For example, the arrow can be positioned so that the approaching hour hand indicates when parking time is running out. Thanks to the modern case design, the classic stainless steel case (now increased to a diameter of 42 millimetres) with its engraved screwed case back resists water pressure up to 30 bar, corresponding to a diving depth of 300 m/1000ft. The modern AL-525 automatic calibre ensures timekeeping. This is the equally reliable, robust and accurate SW 200 from Sellita. Alpina has refined it with its customary attention to detail, giving the ball bearing mounted rotor the asymmetric form signature to the brand. The balance wheel completes 28,800 vibrations per hour. Fully wound, it has 38 hours of power reserve. Choosing a dial style may proof difficult. Admirers of the retro look will go for the traditional light-dark contrast design. Those who love elegant understatement will prefer the exclusively dark option.
About Alpina
THE ORIGINAL SWISS SPORT WATCH
ALPINE SPORTS WATCH MANUFACTURING SINCE 1883
Alpina, famous for its red triangle signature, is an independent, family-owned fine watchmaking manufacture based in Geneva, Switzerland. Founded in 1883, Alpina’s watchmaking history spans more than 130 years. A true pioneer of the Swiss watchmaking industry, Alpina has been the source of numerous patents and innovative calibers. Alpina invented the concept of the Swiss sport watch, as we know it today, with the birth of its legendary Alpina 4 in 1938. Today, Alpina is one of the very few independent Swiss watch companies, which develops, produces and assembles its movements entirely in-house. Alpina proposes five in-house calibers: the AL-980 Tourbillon; the AL-718 World Timer; the AL-950 Automatic Regulator; the AL-710 Automatic Small Date, and, most recently, the AL-760 Flyback Chronograph, featuring the new and patented “Direct Flyback” technology. Faithful to its long tradition of innovation, in 2015 Alpina introduced the first Swiss Made Smartwatch, thereby creating an entirely new watch category in the Swiss watch industry, the Horlogical Smartwatch. Alpina’s mission is to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments, like the Alps. www.alpina-watches.com
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]]>As Baselworld comes to an end after 8 days of non-stop activity, Swiss Exhibitors are in a positive mood. Despite a small drop in the number of buyers (-3%), this year’s edition drew a record number of 4,300 media representatives (+7.5%), bringing total attendance to 150,000, in line with last year. Professionals travelled from around the globe to admire the latest Swiss-Made innovations from the 288 Swiss brands that put on a Show this year.
More Swiss watch brands than anywhere else
The 43rd Baselworld watch and jewellery show pulled out all the stops from March 19th to 26th. 288 Swiss brands chose Basel to present their latest products in booths that are tailored to their message. Baselworld is the exclusive international watch and jewellery show, which also welcomes the leading names from the diamond, pearl and precious stone sectors, together with machine suppliers and contractors.
Baselworld mourns Jacques Duchêne
At the opening press conference on March 18th, journalists were informed that Jacques Duchêne had passed away the previous evening in Basel. Mr Duchêne devoted his entire working life to Rolex, and served for 20 years as President of the Baselworld Exhibitors’ Committee. The Swiss Exhibitors are indebted to him for his dedication, and offer their condolences to his wife and family.
Slight upturn in January-February
In January 2015, Swiss watch exports increased 3.7%, then fell by 2.0% in February, as did all exports. The situation for the first two months of the year is nonetheless positive, despite withdrawal of the floor rate, as Swiss watch exports gained 1.0%.
A meeting-place for global media and the trade
The 2015 edition of Baselworld attracted more media and television networks from around the world than ever before. Interest in smartwatches played its part, but it was first and foremost the continued excellence of Swiss watchmaking that brought journalists out in force. Baselworld remains a unique opportunity for them and members of the trade to discover the latest creations from brands large and small. Only a dozen or so of the 219 Swiss watch brands came to Baselworld with a smartwatch, a new theme that prompts even more extensive media coverage of this not-to-be-missed event. Connected watches also generate renewed interest, innovation and create a buzz around certain brands. A watch, and all the more so a Swiss watch, is made to last more than a lifetime, and stands for much more than counting the hours, minutes and seconds.
The difficult climate in certain markets was reflected in reduced attendance from Asia and Russia. Meanwhile, there was a rise in the number of visitors coming to Basel for the first time from Europe and the Americas. The announcement made on January 15th by the Swiss national bank no doubt influenced this trend.
In terms of business, the 2015 edition of Baselworld ended in a positive atmosphere across all sectors, despite crosswinds resulting from the crisis in Ukraine, the slowdown in China’s economic growth, and most recently the scrapping of the floor rate. Exports show that Swiss watchmaking is weathering the storm well, having increased 1% for the months of January-February compared with 2014. Indicators are already positive for 2015, the impact of the strong Swiss franc having been partially absorbed. Imponderables notwithstanding, this will allow exports to grow by a few percent over the rest of the year and the watch sector to post stable growth.
150,000 attendees (representatives from exhibiting companies, buyers, journalists and other visitors)
Journalists: 4,300
2016 Edition: March 17th – 24th
2017 Edition: March 23rd – 30th
Swiss Exhibitors’ Committee at Baselworld
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Breitling
Tissot
Longines
Perrelet
Bulova
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]]>This year at Baselworld, the World Watch and Jewellery Show, SAINT HONORE is proud to unveil its magnificent new men’s watch, the ARTCODE. The perfect combination of a classic spirit and a sporty allure, this piece is designed for the stylish, casual, modern man.
The ARTCODE owes its particularly seductive brand of relaxed chic to its harmonious architecture and clean lines, as well as its construction that marries polished steel and brushed steel in a pink PVD finish. This is demonstrated by its sleek two-tone link bracelet that sits perfectly on the wrist, and its case topped with a bezel featuring six visible screws, which add a bold contemporary look and a touch of masculinity.
Brushed on the top and polished around the side, the bezel is mounted on a 42 mm case bearing curved lugs and a slightly cambered middle, on which is positioned the crown with its specially truncated tapered shape and pronounced grooves.
Swiss made, like all SAINT HONORE timepieces, the ARTCODE presents a pure white dial that delivers all indications with perfect readability. With its concave centre and date at 6 o’clock, it is rimmed with a halo of gilt Roman numerals. The two openwork and luminescent hands, also gilt, point to the hours and minutes, while a very slender third moves in time with the seconds.
A symbiosis of power and elegance, the ARTCODE has all the attributes that appeal to men looking for a watch with a restrained virility that can be worn every day.
About SAINT HONORE:
Since 1885, SAINT HONORE has been synonymous with the famous “Paris style” and has been manufacturing collections of unrivalled creations.
Throughout the world, its elegant style and watchmaking expertise attracts lovers of contemporary design. Offering all the assurance of Swiss Made quality, its timepieces have a unique character and are crafted in the finest materials with eye-catching details. SAINT HONORE offers watches, jewellery and accessories that continue to fulfil the desires of the day. At its two manufacturing sites, SAINT HONORE brilliantly combines craftmanship and a passion that remains as fresh as ever.
With a strong emphasis on innovation, SAINT HONORE has created the “EclairTM” finish, the rotating monogram, the panoramic glass and one of the first Tourbillon watches for women. These innovations feature on the leading timepieces in the collection: Opera, Lutecia, Worldcode, Orsay, Coloseo and Haussman. In 2010, SAINT HONORE celebrated its 125th Anniversary with brio, and today is a rapidly-growing brand represented in more than 60 countries, recognised for its distinctive style.
Artcode “two tones”, Technical details:
– Steel case, 42 mm
– Brushed steel bezel, pink PVD finish, six visible screws
– White dial, openwork hands
– Quartz movement
– Two-tone bracelet (polished steel links, central links in brushed steel with a pink PVD finish), fastened with a deployment clasp.
– Water resistant to 50m
– SWISS MADE
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To create a talisman representing the existence of a higher spirit who cares for the welfare of each and every one of us, Montegrappa has designed a pen called “My Guardian Angel”. For that intangible spirit that guides our lives, a totem of all that is good when times are bad, “My Guardian Angel” is a writing instrument with matching accessories that recognises the positive energy common to all faiths, in a form that is uplifting and life-affirming.
An angel embraces the pen, in the way that goodness acts as a cloak around the soul. It takes the form of a celluloid cap and barrel in a cloud-like colour, embraced by low-relief engravings in sterling silver or 18k yellow gold, inlaid with sky-blue enamel and turquoise details. The design features an angel standing tall on the barrel, with sword and shield, the clip taking the form of an angel’s wings. The cap’s top is a dome of blue, inlaid with the rays of the sun.
At BaselWorld, we will launch a viral video expressing the need for and the situations that call out to one’s Guardian Angel. Using vivid graphics and stirring music, beleaguered souls in desperate straits are rescued from their seemingly inescapable crises by the intervention of the higher spirit. Told in the style of a modern “graphic novel” by talented Brazilian video maker, Wendell Marinho da Silva, this short film will earn plaudits in its own right for the delightful artistry.
Offered along with the pen will be matching cufflinks and wristwatches. The cufflinks feature an angel armed with sword and shield, the watches a motif of wings and sun rays. Montegrappa will issue 1000 Sterling Silver Fountain Pens and 912 Sterling Silver Rollerball Pens, along with 100 Solid 18k Gold Fountain Pens and 100 Solid 18k Gold Rollerball Pens. The watches will be offered in a series of 333 in Sterling Silver and 33 in Solid 18k Gold, while the cufflinks will be offered in pairs of 333 in Sterling Silver and 33 in Solid 18k Gold.
It is Montegrappa’s wish that those in possession of these items will feel a sense of inclusion, and of peace. As a token of Montegrappa’s desire to share this experience, we will present to all dealers/distributors at the show who will book at least one of these extraordinary writing instruments with a specially created fragrance with incense and humble violet aromas produced in a limited edition of only 200 examples.
Since 1912, for more than a century, Montegrappa has been manufacturing high-quality writing instruments in the same historic building in Bassano del Grappa, North East Italy.
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