New Delhi – September 19, 2018 – As organizations look to expand the value of analytics, developers are playing a key role in creating new and innovative answers to big data and IoT challenges through advanced custom analytics. Qlik is committed to helping developers take on any business need they can imagine more easily through analytics in all its forms. Today Qlik reconfirmed that commitment by expanding the developer analytics canvas with the general availability of Qlik Core, the company’s platform for building new classes of data-driven applications leveraging the Qlik Associative Engine.

“Developers are designing analytics offerings for the most cutting edge IoT and big data applications.  Qlik is helping these most imaginative efforts come to life,” said James Fisher, Qlik Senior Vice President, Strategic Marketing. “Qlik is putting forth real-world tools and services to truly enable developers to create new data-driven applications on a proven analytics platform.”

Qlik Core delivers the Qlik Associative Engine through a developer-focused model purpose built for the cloud, leveraging Linux and a containerized approach for the engine, along with supporting open APIs and open source libraries for integration into non-dashboard projects. Developers can now quickly and easily embed analytics at the network edge or within any analytic workflow along a process, be it physical manufacturing elements, IoT devices, logistical supply chain touchpoints or financial transaction points. Qlik Core includes:

• A complete set of APIs allowing integration into a wide range of applications to drive visualization, decision making, process flow, alerting, search and other actions;
• Open source libraries such as halyard.js for data loading, enigma.js for interacting with the Associative Engine, and picasso.js for incorporating Qlik’s open source data visualization framework operational support system, as well as a library to link with external systems;
• Flexibility to easily integrate with existing application architecture elements including security, deployment, provisioning and management;
• Built in support for Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP) through Docker containers; and
• The ability to be managed with Kubernetes for implementing, scaling and managing containerized applications.

“The open source and container approach to Qlik Core helped us directly embed the Qlik Associative Engine at the heart of our workforce applications. The engine’s power to aggregate and execute on multiple data types and sets pushed the applications well beyond the customer’s initial needs,” said Konstantin Sarattsev, CEO of Goodt. “Qlik Core’s design let us quickly and easily develop a set of retailer specific applications for people management, workforce scheduling and sales performance, revealing the potential of Big Data in HR.”

Qlik Core extends the company’s portfolio of developer platforms for supporting a broad range of analytical use cases and environments. Also available to developers, the Qlik Analytics Platform includes more end-user visualization capabilities to speed the delivery of more custom and embedded visual and dashboard analytical applications.

“There is no one size fits all analytical tool. That’s why Qlik has invested so heavily in its platform, community and open-source components, with layers of capabilities that unlock the value of data in any imagined environment, across the broadest range of use cases,” said Fisher.

The general availability of Qlik Core coincides with the website relaunch of Qlik Branch®, the 30,000+ Qlik developer community. Along with the recent debut of the Qlik Trusted Extension Developer (TED) program, Qlik continues to build out its overall developer experience and support for the growing analytics open source community. From hands-on products, to extension accreditation and a community where developers share experiences and build together, developers have a partner in Qlik along the entire journey from ideation and concepting to full innovation through analytics.

About Qlik

Qlik is on a mission to create a data-literate world, where everyone can use data to solve their most challenging problems. Only Qlik’s end-to-end data management and analytics platform brings together all of an organization’s data from any source, enabling people at any skill level to use their curiosity to uncover new insights. Companies use Qlik to see more deeply into customer behavior, reinvent business processes, discover new revenue streams, and balance risk and reward. Headquartered in Radnor, Pennsylvania, Qlik does business in more than 100 countries with over 48,000 customers around the world.

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• Makes email awareness training easier to integrate into a comprehensive security strategy
• Delivers improved return on investment and risk metrics with centralized reporting and analytics tracking
• Available in Asian languages Korean, Japanese and Traditional Chinese

India – April 10, 2018 – Sophos (LSE: SOPH), a global leader in network and endpoint security, today announced the expansion of its Sophos Phish Threat phishing attack simulator and training solution to Europe and Asia. With enhanced dashboards and new analytics to track organizational risk and employee performance, Phish Threat simplifies a key part of an organizations security strategy – employee awareness and training. With the capability to choose from hosting locations in Ireland, Germany or the US, organizations worldwide can now access multi-language, interactive security training from within the Sophos Central security management platform.

Phishing remains an easy access route into organizations for today’s ransomware payloads and data breaches. With forty-one percent¹ of organizations seeing an attack on a daily basis, employee training remains critical to maintaining effective security. Sophos Phish Threat automates the entire training process and provides visual analytics to identify vulnerable employees.  As the only security awareness training program from a leader in IT security, it can be managed alongside email, endpoint, and network security from one console for improved risk management and incident response.

Sunil Sharma, Managing Director Sales at Sophos India & SAARC said “In 2017, 30 percent of Indian organizations reported email and web malware attacks as per a SophosLabs finding. With businesses challenged by the alarming increase in phishing and compliance threats, they are attempting to tackle the issue themselves by deploying next generation IT security solutions. These attempts mostly fail due to lack of employee awareness to spot a phishing email.”

Sunil further added, “Human behavior is a critical element of cybersecurity yet 62 percent of companies don’t train employees to recognize phishing attempts. SophosLabs sees malware on up to 77 percent of blocked mail. Creating a culture of security and data protection awareness has risen in priority with the greater risk of email born ransomware and the planned introduction of new legislation such as GDPR. Employees have to be responsible for the way they handle data and how to spot a phishing attack should be part of their training. Phish Threat builds greater employee awareness by creating suspicious emails using known techniques, successful spoofs, and contemporary examples. In fact, after just four Phish Threat simulation training emails, the average organization reports a 31 percent² reduction in employee susceptibility.”

Phish Threat enables IT managers to identify susceptible employees and manage relevant real-world phishing email simulations to deliver more effective training sessions from within Sophos Central. Attack templates and training are available in nine languages and constantly updated based on Sophos’s global awareness of current threats. When errors are made, individuals are automatically given corrective training to learn from their mistakes. Phish Threat also provides the analytics and reporting metrics to allow tracking and measurement of overall business risk and security posture at an organization or individual level. With benchmark data available on employee phishing susceptibility against global norms, training can be fully tailored, and data can be used to enhance security policy across Sophos Central to deliver a multi-layered security strategy against phishing and social engineering attacks.

Pricing and availability details are available from Sophos Partners worldwide.

Notes:

¹ Freeform Dynamics, Phishing Temperature Check Report, 2017

² Figures calculated using a sample of 10,000 recent Phish Threat campaigns

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New Delhi,  2017: Bangalore based Boxx.ai – A product startup that focuses on bringing AI to e-commerce companies, has received the AI Award for Analytics at the Amazon AI Conclave 2017.

Boxx.ai received the award in the ‘AI for Analytics’ category for their B2B solutions using artificial intelligence for e-commerce companies.

The conclave was organized with the objective of bringing together and nurturing the AI ecosystem, showcasing the leading work in India and driving broader awareness and adoption of AI. This year’s event comprised of business and technical sessions, awards, demos & showcased the enterprise & investor connects sessions. The event culminated in the Amazon AI Awards, held in partnership with Intel, to recognise the best and most innovative work in AI and deployment of business solutions.

Elated with the achievement in the IT World Awards, Ajay Kashyap, Co- founder Boxx.ai said, “It feels great to  get acknowledged for our efforts. It is an organizational effort which is been recognized on a world renowned platform and I would like to express my gratitude and congratulate everyone for this milestone. With this, Boxx.ai will continue its endeavors in delivering the best possible solutions to achieve a conversion rate of nearly 30% – 50% which is client’s most challenging situations.”

About Boxx.ai:

Boxx.ai is the world’s only plug & play, omnichannel personalization engine that has enabled the major e-commerce players to touch their end customers with a magical shopping experience. The Bangalore-based AI firm is co-founded and led by three IIT counterparts – Ajay Kashyap, Prakhar Raj, and Shitiz Bansal.

True to what it proclaims – A.I. for E-commerce – it brings e-commerce businesses alive in a matter of few clicks with the world’s most sophisticated algorithms crunching terabytes of data on powerful compute engines. Boxx.ai’s ever-learning algorithms find hidden patterns in the data to identify the most personalized and relevant products for each customer, based on their probability to click or buy. Its omnichannel execution engine further follows EACH customer wherever they go, with just the perfect communication, to increase engagement, transactions or revenue.

Boxx.ai has helped the e-commerce giants achieve an increase of ~40% in conversion, while boasting a rich clientele that includes the leading brands namely Nearbuy, TataCliq, Jabong, Clovia, Voylla, ABOF, Spencers, and Zivame.

 Website-https://boxx.ai/#home

About Amazon AI Conclave

At Amazon, we’ve been investing deeply in artificial intelligence for over 20 years, and many of the capabilities customers experience are driven by machine learning. Amazon.com’s recommendations engine is driven by machine learning (ML), as are the paths that optimize robotic picking routes in our fulfilment centres. Our supply chain, forecasting, and capacity planning are also informed by ML algorithms. Alexa is fueled by Natural Language Understanding and Automated Speech Recognition deep learning; as is our drone initiative, Prime Air, and the computer vision technology in our new retail experience, Amazon Go. We have thousands of engineers at Amazon committed to machine learning and deep learning, and it’s a big part of our heritage.

The Amazon AI Conclave is being organized with the objective of bringing together and nurturing the AI ecosystem, showcasing the leading work in AI in India and driving broader awareness and adoption of AI. This year’s event will comprise of business and technical sessions, awards, demos & showcases and enterprise & investor connect sessions.

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Data Management roles across design, development and deployment value chains to be key to industry growth

23^rd June 2017, Hyderabad: Bringing some of the finest minds in the Indian big data and analytics industry together, the National Association of Software and Services Companies (NASSCOM) today concluded its 5^th annual Big Data & Analytics Summit. Themed ‘AI and Deep Learning: Transforming Enterprise Decision Making’, the two-day event hosted leaders conferring about the paradigm shift that artificial intelligence, machine learning and analytics are driving within India Inc.’s corporate strategy.

As a part of its reskilling initiative for the industry, NASSCOM also identified six areas of specialization in the Big Data Analytics domain which are expected to be key to sectors growth in times to come. These are business analysts, solution architects, data integrators, data architects, data analysts and data scientists. With the rising requirement for niche competencies in AI and analytics, the skill/expertise of the IT workforce will spearhead the analytical transformation on critical business processes across the industry. NASSCOM’s Reskilling initiative will partner with the industry to identify the best curriculum against these job roles.

As per NASSCOM’s Strategic Review 2017, analytics export market grew by nearly 20% in FY2017. The emergence of big data phenomenon in corresponding technologies is giving rise to new trends in the analytics domain. The three dominant factors driving analytics and big data, and business intelligence investments is: a) Making enterprises more customer-centric, b) sharpening focus on key initiatives that lead to entering new markets; and c) creating new business models, and improving operational performance.

The NASSCOM Big Data & Analytics Summit hosted a series of panel discussions, fireside chats, and workshops, experts from across the globe discussed strategies to keep India ahead of the curve by leveraging on big data insights and utilizing human-machine interfaces to create business value. Dialogues centred on themes ranging from autonomous driving to cognitive computing, with an emphasis on the versatility of AI applications across banking, healthcare, governance and infrastructure sectors to name a few. Among some of the most prominent faces at the summit was 14-year-old Tanmay Bakshi, World’s Youngest IBM Watson Coder who delivered a keynote as-well-as conducted a Young Coders workshop.

About NASSCOM

NASSCOM® is the premier trade body and the chamber of commerce of the IT-BPM industries in India. NASSCOM is a global trade body with more than 1800 members, which include both Indian and multinational companies that have a presence in India. NASSCOM’s member and associate member companies are broadly in the business of software development, software services, software products, consulting services, BPO services, e-commerce & web services, engineering services off-shoring and animation and gaming. NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs over 3.1 million professionals.

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I started my business in 1996. And, from that day onwards, I have been grappling with a term called collateral security. I was shooed away from the first bank I had approached with a request for a loan as I did not have enough securities to offer them. Today, 20 years on, with an established business, a well known brand and a manufacturing facility in China where 500 people work, I am still not eligible for a bank loan for the same reason – the lack of collateral security.

The finance companies with which I do business ask for no such thing and make me pay interest at a higher rate to cover their risk. No sweat. But I have a few questions that I would like to raise on behalf of all small businessmen like me.

Let me begin by making two things clear. I appreciate the Bank’s concern to safeguard their depositor’s money by insisting on financial cover. I also appreciate the honest intention of all the bank officers who repeatedly insist on following the letter, if not the spirit of the written word.

But then, how is it that, despite all the rigmarole we small guys are forced into, that the Banks are saddled with the greatest chunk of Non-Performing Assets (NPA) in the history of Banking? Is it because the norms of lending are so fragile that they cannot perform the task for which they were put to use in the first place? Or is one to believe that such norms are only for small fries like us, to be relaxed for the crony-capitalist types who have taken helping banks get rid of their monies to the level of a fine art? Surely all the forms that we are expected to fill in while applying for a loan, all those undertakings and all those legal documents are also in place in case of these NPA’s? Surely the banks will initiate the legal proceedings with the same alacrity that they maintain for small traders on the verge of going belly-up, in case of these pillars of our industry? Not really a big deal, you know, if one were to consider the fact that as citizens, we are all governed by the same law of the land?

I have another issue that I want the industry pundits to contemplate on. With analytics and big data moving at the speed of thought, are we in a position to predict with a reasonable amount of certainty, about the intention of the borrower to refund the amount withdrawn? My private financers claim that with experience, they can identify the accounts that have the potential to go bad. They also claim that such systems are already in place, though to be cutting edge in effectiveness, the kind of data that they should have access to and the kind of algorithms that they should deploy will involve costs that are simply out of their range in the present. Why can’t the behemoths of our banking system adopt these systems? By taking the step, they would surely be doing more good to the start-ups and small businesses than mouthing the common platitudes that they are wont to mouthing to the media and at seminars?

It is more than two decades since I started my business. It is more than two decades without any help or assistance whatsoever from the Banking system so far as my funding requirements are concerned. Yes, I have run from pillar to post, from branches to twigs and everywhere in between, without success. And thus, when I read all the flashy bank advertisements professing their commitments to the customer – to the unknown small businessman on the street like me, I still wonder. Am I that ugly?

The piece was originally written for the Financial Express BFSI@Kolkata.

(Rais Qureshi, a first generation entrepreneur is the man behind the SKYled brand. He has manufacturing facilities in China from where he is rolling out a range of top-of-the-line products – television sets, computer monitors and the like which is fast curving out a niche for itself in the Indian market. On the anvil are newer products in the existing line as he stresses on the need to constantly innovate to stay ahead of the technology conundrum. SKYled also has some exciting plans about moving into related areas to reap the full benefits of having established a dealer’s network and the attendant synergies, which he feels, is a bit premature to disclose at this point in time.) 

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The unique academia-industry collaboration is a strategic initiative aimed at meeting talent requirement for industry-ready data scientists

NEW DELHI, August 31, 2016 – Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a memorandum of understanding (MoU) with multi-disciplinary research university Amrita Vishwa Vidyapeetham for an academia-industry collaboration to meet the ever-increasing demand for data scientists. Accredited ‘A’ by NAAC, Amrita Vishwa Vidyapeetham is ranked as one of the best research universities in India.

Considering the crunch for data scientists and the increasing demand for skilled talent in this domain, a unique analytics program has been designed by Genpact and Amrita Vishwa Vidyapeetham. Aimed to develop industry-oriented knowledge and skills in analytics through guest lectures and workshops both by subject matter experts from Genpact and University faculty members, this collaboration will help students gain thorough knowledge and exposure to real business challenges.

“Genpact has been a frontrunner in providing services and grooming talent for analytics services in the industry. This partnership will further differentiate us in building a sustainable talent pool in niche analytics areas. We envision helping young professionals build a deeper appreciation of analytical tools and their application in an increasingly data-driven and technologically-connected world,” said Sudhanshu Singh, SVP and COO, Analytics and Research, Genpact.

The analytics program will leverage Genpact’s rich experience and broad suite of analytics solutions to provide enhanced experience on tools, business applications and the latest industry trends and expectations. Besides working with experts on solutions to analytics business challenges, students will also get periodic opportunities to visit Genpact offices for gaining insights and exposure to industry work environment and typical deliverables.

Upon successful completion of this program, students will become eligible for employment in Genpact’s analytics practice. Genpact will also partner with the university faculty to increase overall awareness through industry conferences and best practice seminars as well as publishing in journals, media and white papers.

“The big data and analytics industry is witnessing a rapid growth in India, placing our nation among top 10 big data analytics markets in the world. With such manifold growth in the sector, there arises a need for large number of data scientists with skilled talent. Amrita University is happy to partner with Genpact to address this issue together, by helping the students in developing their skills in analytics and making them market-ready by providing industry-oriented knowledge,” said Dr P. Venkat Rangan, Vice Chancellor, Amrita Vishwa Vidyapeetham. This collaboration complements the MS Program in Business Analytics offered at Amrita University, by University of Buffalo, State University of New York, as part of the MBA-MS dual-degree program.

Genpact and Amrita Vishwa Vidyapeetham will also work together on capability development and innovation in the analytics domain by way of additional training and incubation of new ideas in a joint research. Bringing academia and industry together to build a larger ecosystem around data-enabled decision-making, this collaboration will help promote youth employability in India through student skill development courses, faculty engagement and support for educational institutions.

About Amrita Vishwa Vidyapeetham

Amrita University is a multi-campus, multi-disciplinary research university that is accredited ‘A’ by NAAC and is ranked as one of the best research universities in India. The university is spread across five campuses in three states of India, with the headquarters at Coimbatore, Tamil Nadu. With more than 18,000 students and 2000 faculty members, the University offers more than 150 undergraduate, postgraduate and doctoral programs in Engineering, Medicine and Healthcare, Biotechnology, Nanotechnology, Business and Management, Arts and Science, Communication, Education, etc., through its 14 constituent schools. Cultivating one of the fastest-growing, robust research programs in the country and is home to 25 research centers with over 150 projects. Amrita is recognized internationally and has joint research projects, collaborative programs, and various academic tie-ups with over 80 institutions around the world, some of them being the foremost universities of international repute from the US, Italy, Germany, Sweden, Australia and Japan. The university is managed by the Mata Amritanandamayi Math, under the guidance of renowned humanitarian leader and Chancellor of the University, Sri Mata Amritanandamayi Devi.

About Genpact

Genpact (NYSE: G) stands for “generating business impact.”  We are a global leader in digitally-powered business process management and services. We architect the Lean Digital^SM enterprise through our patented Smart Enterprise Processes (SEP^SM) framework that reimagines our clients’ operating model end-to-end, including the middle and back offices.  This creates Intelligent Operations^SM that we help design, transform, and run. The impact on our clients is a high return on transformation investments through growth, efficiency, and business agility.  For two decades, first as a General Electric division and later as an independent company, we have been passionately serving our clients. Today, we generate impact for a few hundred strategic clients, including approximately one-fifth of the Fortune Global 500, and have grown to over 70,000 people in 25 countries, with key offices in New York City. The resulting business process and industry domain expertise and experience running complex operations are a unique heritage and focus that help us drive the best choices across technology, analytics, and organizational design. For additional information, visit www.genpact.com.

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Genpact research shows only small minority of operations leaders see strong results; key to success is holistic transformation approach, not only technology

NEW YORK, September 15, 2015 – Despite evidence of the revolutionary power of digital technology and analytics, and increasing investments in these areas, the vast majority of companies’ operating leaders only see, at best, “some benefits” from their deployments, according to new research released today by Genpact (NYSE: G), the architect of the Lean Digital^SM enterprise, and polled by sharedserviceslink, the community for leaders in finance shared services.

Only 26 percent of executives surveyed feel their analytics initiatives meet or exceed their expected business outcomes. Investments in digital technologies do not fare much better; just 31 percent say results meet or exceed expectations.

Interest remains strong: 71 percent of respondents state a high or extremely high emphasis on digital technologies to improve their business operations, with 64 percent reporting the same for analytics.

These results, based on opinions of leaders in charge of companies’ operations, demonstrate that while the emphasis on digital transformation continues to grow, there are on-the-ground challenges including:

A lack of an aligned digital strategy for business operations

• Business operations, middle and back office, receive little attention when organizations develop their digital strategies, which generates a significant risk of disconnect across the front-to-back office processes that have an impact on client service, compliance, and cost to deliver products and services. Companies need a more holistic approach to digital transformation that equally considers top management’s ambitions and the experience of executives who run middle and back-office processes.
• Less than a third of respondents (30 percent) say their organizations effectively align digital technology and analytics decisions to business outcomes.

Difficulty integrating legacy systems; managing change

• Change management, a concern stressed by 36 percent of respondents, is as important as digital technology savviness in large organizations, where legacy processes and systems create barriers (the top challenge, as cited by 45 percent).
• Poor communication between IT and business teams when implementing with digital transformation initiatives is an additional obstacle (30 percent).

Not having the right tools and talent

• These technology deployment challenges also affect analytics initiatives, which struggle with a lack of business intelligence tools (cited by 33 percent of executives polled), access to talent (33 percent), as well as legacy processes and systems that do not capture the required data (30 percent).

Combined, digital technology and analytics challenges currently can hold back many enterprises from creating and running intelligent operations that sense, act, and learn from their actions.

The research illustrates how many companies do not fully benefit from the billions of dollars currently spent on digital initiatives.

“Our research underscores how the adoption of digital technologies and analytics, not unlike other disruptive technology inflections of the past, is hindered by many enterprises’ ability to design and transform effectively,” said Gianni Giacomelli, senior vice president and leader of the Genpact Research Institute. “We believe that this current wave is of unprecedented magnitude. Many companies, however, still do not realize that the issue is not just technology, but could be their own ability to reimagine the way they run and implement their vision.”

The study was conducted on behalf of the Genpact Research Institute by sharedserviceslink. The web-based questionnaire explored the impact of digital technologies and analytics on business operations, surveying more than 100 large enterprises, of which 71 percent have annual revenues of over $1 billion. Responses from middle and senior executives in charge of business operations were compiled between March and July of 2015.

About Genpact

Genpact (NYSE: G) stands for “generating business impact.” We architect the Lean Digital^SM enterprise through a unique approach that reimagines our clients’ middle and back offices to generate growth, cost efficiency, and business agility. Our hundreds of long-term clients include more than one-fourth of the Fortune Global 500. We have grown to over 70,000 people in 25 countries, with key management and a corporate office in New York City. We believe we are able to generate impact quickly and power Intelligent Operations^SM for our clients because of our business domain expertise and experience running complex operations, driving our unbiased focus on what works and making technology-enabled transformation sustainable. Behind our passion for technology, process, and operational excellence is the heritage of a former General Electric division that has served GE businesses since 1998. For additional information, visit www.genpact.com. Follow Genpact on Twitter, Facebook, LinkedIn, and YouTube.

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Singapore and Hong Kong, February 16, 2015 – International Data Corporation (IDC) announces today that this year customer experience will become the number one customer-related priority for organizations in Asia Pacific (excluding Japan) or APEJ. However, the CMO and CIO will need to partner and align their goals to guarantee success.

“Today, being first to market, having the lowest price, or being the best does not necessarily help. Businesses need to be agile and give customers what they want 24/7. Customers may buy your products or services, but what keeps them coming back is the experience” says Daniel-Zoe Jimenez, Senior Program Manager, Big Data, Analytics, Enterprise Applications & Social Lead IDC Asia/Pacific.

He advises marketers to become savvier about the business, data, and customers to address the “empowered buyer” needs. CMOs are expected to lead the enterprise transformation around customer experience. In fact, IDC Asia/Pacific CMO Barometer shows that 31% of CMO roles are expanding to include customer experience and support.

Jimenez notes, “The CMO role is evolving to incorporate new responsibilities. In other regions, we have seen organizations completely replacing this role with a Customer Experience Head.”

There is no denying there has been a lot of hype around customer experience and many organizations still struggle with the concept, since there are many moving pieces and intangibles. However, customer experience is far from being just today’s buzzword; it is a top priority for CMOs in 2015.

“If you are not already thinking about this then you are not listening to your customers. The idea of delivering greater experiences is not new; but what is different now is that organizations are increasingly focused on ensuring these initiatives are tracked and are using metrics that are closely aligned to the business.” says Jimenez

IDC AP CMO Barometer shows that the top three  key performance indicators (KPIs) for marketing departments in 2015 are:

• increasing market share (66%),
• improving marketing processes — particularly measuring effectiveness (60%)
• increasing customer satisfaction ratings/ Net promoter score (NPS) (55%)

“The road is going to be bumpy since growing data silos are still a major challenge for many organizations. This is stopping them from really knowing their customers and fulfilling their expectations. To be successful they will need to partner with the CIO. CMOs and CIOs need to establish common goals and define shared KPIs that can help them track the success of their joint initiatives,” adds Jimenez.

Also, according to the IDC Asia/Pacific CMO Barometer, to achieve its KPIs CMOs have identified 3 key IT requirements for 2015: investing in disruptive technologies that can help gain competitive edge (25%), enabling a multi-channel environment (16%), and driving improved marketing automation and productivity (13%).

“But don’t expect to achieve this just by making technology investments. First and foremost, ‘Starters’ need to define their goals (with quantifiable metrics), as well as assess if their organizations’ customer service culture is well aligned to their customers’ priorities. Then, look at their processes (internal and external), people (skills) and technology,” Jimenez recommends.

More insights on Social and Marketing priorities and challenges are revealed in the following report, “IDC Asia/Pacific (excluding Japan) Social and Marketing 2015 Top 10 Predictions”.

Provided below is the list of the top 10 APEJ social and marketing predictions for 2015.

1. Data-driven approaches will dictate CMOs’ investments in 2015, as marketing becomes measured by customer outcomes.
2. Business-to-business (B2B) buyers will increasingly leverage social networks for buying support. Investments in Social selling programs and tools will differentiate leaders from followers.
3. Customer experience will become the number one customer-related priority in 2015 — Programs will drive investments in people, processes, and technology.
4. Customer experience will drive increased collaboration across enterprise functions and the organizations’ ecosystem. Investments in online communities will gain momentum.
5. Messaging apps will play a key role in the marketing mix as these continue to add  business-to-consumer (B2C) capabilities.
6. The focus on customer experience as the leading driver for digital transformation will drive increased CMO investments in CRM and Analytics. CMO + CIO alignment will be critical for project success.
7. eCommerce will generate over US$3 trillion in 2015.
8. Growing data silos and the lack of a well-defined strategy and metrics will be the top challenges impacting organizations’ customer experience project success.
9. Mobile advertising market will hit ~20% of Internet advertising in 2015.
10. Non-Near Field Communications (NFC)-based mobile wallets will thrive. NFC-based wallets such as ApplePay will remain niche.

About IDC’s Predictions

IDC’s annual Predictions in APEJ draws upon the latest IDC research and a worldwide brainstorming exercise among IDC’s 1000+ analysts. This was followed by an extensive regional review to weigh in on key industry events, user trends, vendor strategies and economic measures that promises to uniquely define the technology trends that would impact and drive the market in APEJ for 2015. Across the globe, following the release of IDC’s global top ten predictions, IDC’s geographic, technology and industry teams will be releasing their own specific predictions in the coming months.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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Goa, India – May 30, 2014:  Persistent Systems (BSE & NSE: PERSISTENT), the leader in software product and development services today announced the opening of a new office building adjacent to the existing one in Verna, Goa. The new building is fully constructed and measures 3000 square meters. This doubles the existing area and the combined facility will accommodate 700 developers. Keeping with the tradition of naming buildings after prominent Indian figures, Persistent announced that the two buildings will be named Bhaskar and Charak.  Bhaskar is a well-known mathematician from the Seventh Century and Charak is known for his contributions to Ayurveda. The facility boasts of environmentally-responsible and resource-efficient design and architecture.

At the inauguration, Dr. Anand Deshpande, Chairman and Managing Director, Persistent Systems said, “We have been in Goa since 2005 and have over 400 employees working on next generation technology areas viz. social, mobile, analytics, and cloud.  We are very pleased with the work ethics and the capabilities of the Goa team and with the new building we will be in a position to expand rapidly in Goa.”

About Persistent Systems:

Persistent Systems (BSE & NSE: PERSISTENT) is a global company specializing in software product and technology services. For over two decades, Persistent has consistently been selected as the trusted innovation partner for the world’s largest technology brands, leading enterprises and pioneering start-ups. Persistent has a global team of more than 7,800 employees worldwide including offices and delivery centers in North America, Europe, and Asia. Persistent develops best-in-class solutions in key next-generation technology areas including Analytics, Big Data, Cloud Computing, Mobility and Social, for the independent software vendors (ISVs),  telecommunications and media, life sciences and healthcare, and financial services verticals.

For more information, please visit – www.persistent.com

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Have Been Instrumental in Providing Integrated UX Design & Technology Development Services for Datacenter, BFSI, Analytics, Social & Digital Media Products

Pune / Bangalore, INDIA – September  4, 2013

ClariceTechnologies, which provides product development services with a super specialization in UserExperience (UX) Design and cutting-edge UI technologies, has surpassed 5 successful years with an impressive growth of 125% CAGR. Clarice has esteemed clients in the segments of datacenter and storage, banking and finance, big data and analytics, and e-commerce and social media. Clarice has built several exemplary products on desktop, web & mobile platforms for diverse verticals for companies globally.

Clarice’s mantra of Design-led innovation is to first understand users & their needs to come up with a design that is usable & consumable and then, to apply technology innovation to translate it to a user-centric product. Clarice takes special care to not over-design or over-engineer any product.

Some of the leading brands that have used Clarice Technologies’ product design and development expertise are Adobe, Corel, Ericsson, Fundtech, Philips, Star TV, SafeNet, Marvell, Woxi Media etc.

With more than 200 people at its Pune, Bangalore & US offices, Clarice has a vibrant work culture. Every employee is challenged with exciting work and is provided with a work environment which fosters innovation and team work; it provides empowerment and extracts accountability.

To pep up its employees, Clarice fosters culture of fun, interactions and collaboration with events such as Annual Days, Community dinners, UCD Mixers, Radiance Tech-talks, etc to ensure its employee’s intellectual and recreational quotient remains high.

Shahshank Deshpande, Founder & President at Clarice Technologies said, “We are very pleased to announce that we have successfully completed 5 years in the User-centric product development services. In these 5 years we have had the good opportunity of developing designs for some of biggest names in US across many verticals. We believe that we have a great value proposition & credible delivery engine. We have set a goalto cross US dollars 20 million in next 2-3 years.“

About Clarice Technologies

Clarice Technologies is a product development company that specializes in providing integrated User Experience Design and Technology Development services. They take pride in working with product companies who consider User Experience as an important part of their competitive strategy. Clarice is a leader in design-led innovation and has delivered more than 100 products to its global client base

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