KEY INITIATIVES ANNOUNCED TO HELP SPUR MOBILE MARKETING

India, 15 December 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the appointment of the first MMA India Board of Directors, which includes 12 industry stalwarts, across the marketing, technology and advertising spectrum. The newly appointed board in their first board meeting set up an ambitious agenda to enable marketers to better understand and adapt to the evolving mobile environment in India with regards to advertising and commerce.

Appointed by the MMA for their leadership and visionary approach to the mobile medium, the MMA India Board is led by Chairman D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.

The other board members include:

• Ajit Mohan, President, Novi Digital Entertainment Pvt. Ltd
• Amarjit Singh Batra, CEO, OLX South Asia
• Amrit Thomas, Chief Marketing Officer, United Spirits Limited
• CVL Srinivas, CEO South Asia, GroupM
• Kirthiga Reddy, MD, Facebook India
• Prasun Basu, MD South Asia, Millward Brown
• Priya Nair, Executive Director – Home Care, Hindustan Unilever Limited
• Rohit Dadwal, MD, Mobile Marketing Association Asia Pacific Ltd
• Senthil Kumar, Chief Creative Officer, J. Walter Thompson
• Shireesh Joshi, Head – Strategic Marketing, Godrej Group
• Vijay Shekhar Sharma, Founder & CEO, One97 Communications & Paytm

Speaking on the appointment of the new board, Chairman D Shivakumar commented, “The Indian market is brimming with great opportunities for Mobile media and marketing. The MMA India Board of Directors brings together some of the best practitioners and  minds in marketing, advertising and media, and our collective experience and expertise will hopefully propel the market to quickly adopt mobile marketing as a mainstream medium.” He further added, “Our board members have identified key areas where our immediate focus in needed. These initiatives will facilitate sharing insights, create industry benchmarks and guidelines that will help marketers leverage mobile as core to their business and marketing strategies.”

“Mobile continues to push India marketers to re-think the way they approach marketing and use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile,” said Rohit Dadwal, Managing Director for MMA APAC. “I’m confident that under the guidance of the new Board, our members will be able to leverage the MMA’s resources and network to accelerate mobile marketing in India. The Board of Directors will be instrumental in shaping the future of the industry and developing the MMA and its initiatives. I look forward to working with them to drive the growth of our industry.”

Recent studies from the MMA, Mary Meeker and others suggest that there will be a dramatic shift in media spending in the near future and it is imperative for the marketing community to reboot their marketing mix with mobile as a key driver for future business strategies especially when Mobile is poised to be the third largest mass medium in India after TV and Print.

The MMA board members have commenced work on key initiatives that are focused on Research, Measurement and Education to help marketers understand consumer behavior and usage of data and non-data mobile users and capabilities across Voice, Text and Data. Studies will help evaluate and analyze traffic sources, path to purchase, creative campaign evaluation, mobile content, and mobile commerce. These initiatives will help in demystifying mobile marketing by cultivating inspiration, building capabilities for success and demonstrating impact thus supporting the growth of mobile as an indispensable part of the marketing mix.

About the Mobile Marketing Association (MMA)

The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate – Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oréal, MasterCard, McDonalds, Microsoft, Mondelez International, Inc., PepsiCo, Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more.

The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit: www.mmaglobal.com

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The combo features Anti-interference Wireless Connectivity, Ultra-slim Floating Chocolate Buttons, 8 Hotkeys and Laser 4D Scroll wheel Mouse

NEW DELHI / BANGALORE, India – June 20, 2013

RAPOO, a global leader in providing cutting-edge wireless peripheral products, has launched its Advanced wireless combo 8900P with 5GHz wireless connectivity.  8900P has an intelligent sensing technology that will be functional even in  the dark and features an anti-interference wireless connection with ultra-slim floating chocolate buttons.

Key Features 

• 5.8GHz Super anti-interference wireless connection
• Ultra-thin suspended chocolate keyboard
• Multi-media intelligent sensing technology
• 4D scroll wheel
• Adjustable 800/1600 DPI high precision laser engine technology
• Forward/back/ zoom in/zoom out buttons
• Brushed stainless steel metal texture

The 8900P wireless combo connects using 5GHz wireless via a single nano receiver. 8900P is a combo of ultra-slim suspended chocolate keyboard and a laser 4D scroll wheel mouse with 8 hotkeys like play / pause, mute, volume controls and others.

Mr. Sunil Srivastava, India Sales & Marketing Manager at RAPOO India said, “We are excited to launch our first 5GHz RAPOO 8900P wireless combo for HTPC and Media players with many advanced features. We specialize in understanding user requirements and meeting them and this product is a case in point.“

Price, Warranty and Availability

RAPOO 8900P wireless combo comes with a MRP of Rs 6,999. It comes with 2 years replacement warranty and is available ex-stock.

About RAPOO

Founded in 2002, RAPOO is dedicated to offering excellent, cutting-edge wireless peripheral products to users around the world. “Wireless Your Life” is the simple philosophy that RAPOO has always adhered to.

RAPOO has constantly paid close attention to the continuous changes in user demands and to providing corresponding solutions. The RAPOO range of wireless mice, wireless keyboards, and wireless headsets is tailored to meet the needs of PC users. Bluetooth headsets and Bluetooth keyboards for intelligent terminals, like mobile phones and tablet PCs, are further featured in RAPOO’s broad portfolio. Multimedia keyboards and Multi-Link (dandelion technology) product suites for the home theatre round out the RAPOO range.

RAPOO possesses a top class R&D design team which has a deep understanding of the industrial aesthetic standards of today’s world and can accurately grasp the end-user experiences in the market. In the IF Design Awards 2012 and 2013, four products of the RAPOO Blade Series won awards, which further strengthened and honored RAPOO’s relentless pursuit of offering the best user experience.

RAPOO was listed on Shenzhen Stock Exchange (Stock Code: 002577) in China in April 2011. In order to provide more end-users around the world with excellent products and services, RAPOO launched its global market strategy in 2011. To know more please visit www.rapoo.com

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