Swedish premium focus drink NOA secures prestigious investment, expands into Asia


Stockholm, 20 March 2017: NOA Potions AB, the premium Relax & Focus drink that took the crowdfunding world by storm when it raised more than EUR 106,000 within the first three minutes of going live on FundedByMe in 2015, has just confirmed that it has secured a substantial investment from Aggregate Media.

”We have had our eyes on NOA for some time and are pleased to invest at this stage as we have seen the company execute at record speed, show resourcefulness in overcoming obstacles and has great national and international potential,” says Patrik Rosén, CEO of Aggregate Media.

”I am very pleased that such a professional investor like Aggregate chooses to invest in NOA as I have seen how they have contributed to the success of great companies like Mathem, Storytel, Babyshop and others. This investment enables us to increase our growth rate substantially” says Noa Fridmark, CEO and founder of NOA Potions AB.

NOA is an all-natural health beverage that helps reduce stress and improve focus.  Active ingredients include Lemon Balm- and Green Tea-extracts and exclude all artificial active ingredients. NOA was named “Best Premium Beverage” at the World Beverage Innovation Awards (WBIA) 2014.

“NOA, which has completed hugely successful equity crowdfunding rounds on FundedByMe, recently got listed in pharmacy retailers including Apoteket AB and Apoteksgruppen, proving the growing interest in the functional health aspects of the product,” says Daniel Daboczy, CEO and co-founder of FundedByMe. “Their many international crowdfunding investors – of which I’m proudly one – has helped open many doors locally in Europe, and particularly in Asia,” Daboczy continues.

NOA is now sold nationwide in the largest drug store retailer in South Korea, Olive and Young and the mindfulness beverage from Scandinavia also appeals to Japanese health-focused consumers. NOA is available in retailers like Natural Lawson, Plaza and Beople in that country. Additionally, NOA recently got listed in El Corte Ingles in Spain and is currently sold in 16 countries with large food and beverage companies knocking on the door, hoping to join this success story.



About NOA

NOA Relax & Focus is an award-winning natural beverage that contributes to reduced stress and increased focus. The company was founded in late 2013. NOA has won a number of international awards, including the world’s largest beverage awards WBIA that proclaimed NOA ”Best Premium Beverage” in November 2014. For more information and images please visit www.drinkNOA.com or contact Noa Fridmark, CEO, noa.fridmark@noapotions.se

About Aggregate

Aggregate Media was founded in 2002 and has since invested with media as expansion capital in almost 200 companies. Portfolio companies include amongst others Mathem, Babyshop, MrGreen, LeoVegas, Bygghemma, Storytel, Travelpartner, Servicefinder, Compricer, Stor&Liten, Bythjul, Lenson, Fortnox, Outnorth, Bemz, EcoRide.

The funds are co-owned by Sweden’s major media companies spanning over all major media channels. Currently Aggregate media invests from Aggregate Media Fund VIII KB. For more information, please visit www.aggregatemedia.com


About FundedByMe

FundedByMe is one of the only full-service crowdfunding platforms offering capital through equity, loan and reward-based crowdfunding. In the past years, some 463 companies from 25 different countries have been successfully funded with more than €33,7 million. The member base is a rapidly expanding network of more than 77,500 investors from over 182 countries around the world. FundedByMe headquarters are in Stockholm, Sweden, with a local presence in Helsinki, Finland and other countries throughout Europe as well as Singapore and Malaysia. For more information, visit www.fundedbyme.com.