Wednesday, 15th April, 2015:Sonam Parmar’s foray into Mumbai with her latest collection was celebrated at the multi-designer fashion store, Amara. A beautiful evening of wine and cheese and fashionable people created the perfect setting for the young designer’s creative venture into the city’s hip fashion scene.

Sonam Parmar-Surreal Summer collection Launch at Amara Clients at Sonam Parmar's collection launch at Amara copy Client's trying on Sonam Parmar's collection at Amara copy Clients trying on Sonam Parmar's collection copy Clients with their selected outfits from Sonam Parmar's collection at Amara copy Nita Dhruva from Amara and Sonam Parmar copy Sonam Parmar at  her Surreal Summer collection launch at Amara copy Sonam Parmar's Surreal Summer collection at Amara copy

Her new collection – Surreal Summer follows a ‘whimsical’ theme. The collection exhibits motifs of unusual animals wearing jewellery with long eyelashes and pride on their faces, all this in a pastel colour palette. Her collection includes crop tops, sets, summer skirts, shirt dress, boyfriend jackets, flowy open jackets, maxis and a lot more. In this collection, one will be able to see pigs wearing pearl necklaces, flamingoes that are flying, cupcakes with pearls and diamonds and much more…


Sonam Parmar’s designs provide delightful company through day and night, prêt and couture, brunch or a red carpet charity gala. Every outfit of Sonam Parmer has a special touch of the colour “Pink” and “Sequins” to it. Her outfit isn’t complete without a diamond which also is a part of her logo.


She will be collaborating with an Animal Rescue team called “ResQ” from Pune. Around 10% of her each garment will be donated to them. Alongwith thisshe will be recycling her waste fabrics to make quilts etc for the needful.It will be shopping for a cause.


About Sonam Parmar –


Sonam Parmar, an upcoming Fashion Designer, leaves a trail of glitter wherever she goes! Born and raised in Pune and trained at the School Of Fashion Technology (SOFT) located there, Sonam’s label can best be described as Live-Love-Sparkle. Hailing from a family who has a business of their own sewing machines and other products important for garment industry, Sonam grew with all the necessary information required to make an entire outfit. For her, designing is her better half.


Sonam’s signature style has oodles of fresh colours and an eccentric dose of bling. She also strongly believes in magic, fantasy and miracles.


Sonam Parmar launched the label with her first collection – “The Enchantress”, in September 2014.