Samsung Needs Something Special to Retain Leading Position in Indian Mobile Phone Market

The Indian mobile phone market is witnessing a keen tussle between segment leader, Samsung and homegrown companies, Micromax and Karbonn for maximum share of what is fast turning out to be the world’s second largest mobile phone market. Going by the aggressive approach of the Indian companies, Micromax and Karbonn, it appears Samsung will have to come up with something really special to check it’s eroding market share. Here’s a closer look at the leading players in the Indian mobile phone market.

1. Samsung


Samsung has the largest smartphone market share in India. In fact, their sales increased by leaps and bounds when they introduced EMI schemes as one of their prime sales strategies. In India the OS based smartphone that has become most popular is Android. When it comes to Android based smartphones, Samsung is surely the leading company. As per available data, Android OEM is the leading platform in the smartphone segment. In the 3rd quarter of 2013, its market share in the Indian smartphone market was 32.9%. According to the report of Asia’s Top 1000 Brands in Campaign Asia-Pacific of 2013, Samsung was adjudged as the topmost brand. In the Asia Pacific region, this report is regarded as one of the most influential surveys by the consumers.

One of the most important aspects of Samsung is that it offers mobile phones to every strata of the consumer segment. Right from the lower income level to middle income to upper income, you will find Samsung handsets for every level. The price range varies from Rs. 1500 to Rs. 50,000. Some of the most talked about smartphone brands on offer are Samsung Galaxy S4, Samsung Galaxy S Duos, Note 2, Galaxy Grand and Galaxy Core Duos among others.

2. Micromax


The next best brand in terms of popularity in India is Micromax. It is an indigenous brand of India and has acquired extreme popularity in a span of few years. It started its mobile manufacturing business by targeting the low income segment. Within a short span of time, this brand has grown exponentially and is now targeting the high-end smartphone segment. In fact, as a marketing strategy, they have roped in Hollywood star Hugh Jackman for the advertisement of their Turbo series, one of the high end smartphones of the company. Their next target is to achieve one billion dollar revenue in a single year and if market reports are to be believed, the target seems quite achievable for the company. In fact, increase of Micromax’s market share on a year-on-year basis has been phenomenal and is fast eating into the market share of Samsung. Some of the most happening smartphones of this company are Micromax A116 Canvas HD, Micromax A35 Bolt, Micromax A65 Smarty 4.3, Micromax A72 Canvas Viva, Micromax A110 Canvas 2.

3. Karbonn


This is another Indian company, which along with Micromax, is gaining popularity in the mobile manufacturing and marketing. Though Karbonn started its journey pretty late, it caught up with the market momentum quite fast. In terms of market share in the smartphone market of India, this company is in the third spot, only after Samsung and Micromax. The product that is really helping the brand scale the heights of glory, is its recently launched Titanium range. One of the best aspects of this range is that they offer Indian consumers high level of specifications but at an affordable price.

Indian market is perceived to be price sensitive. This is where this brand, just like Micromax, is doing wonders. Indian consumers can enjoy high end specifications at affordable price. Offers during festivals make this brand more lucrative. Some of the most talked about smartphones of this company are Karbonn S1 Titanium, Karbonn A99, Karbonn A18+, Karbonn A12+, Karbonn S5 Titanium, etc.

4. Nokia


This company was once ruler of the Indian market. However, in India, it has slipped to fourth position now. Introduction of Android smartphones and budget phones of Samsung as well as other companies have really taken the wind away from the sails of Nokia. In recent times, it managed to regain some of its lost glory by introducing the Asha series and Lumia series. Some of the most happening mobiles from this brand are E71, E63, N8, Asha 501, Asha 502, Lumia 920, Lumia 1020 and else.

5. Sony


Sony is the fifth most happening smartphone brand in India. It has been there in the Indian market for quite some time. If market gossips are to be believed, Sony is best in the high end smartphones and not so much in the lower end ones. In fact, the mobile brands that are making significant impact in market share include ZR series and Xperia Z smartphones. What is most important here is that Sony has also created significant impact among consumers preferring top range as well as lower-end dual-SIM segment. Some of the devices that are really doing good in the Indian market are Sony Xperia Z1, Sony Xperia SP, Sony Xperia M Dual SIM, Sony Xperia L, and Sony Xperia C.

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