PAYBACK India announces appointment of new COO

 Rijish Raghavan elevated to the new role after serving as Vice President for over four years

New Delhi, May 17, 2018: PAYBACK, India’s largest multi-brand loyalty program today announced the appointment of Rijish Raghavan as its new Chief Operating Officer (COO) to oversee PAYBACK’s India operations. Rijish will continue to lead Business Development & Partner Management portfolios, while taking on additional responsibilities that would encompass Business Intelligence and Compliance.

Rijish has over two decades of experience in leadership roles across industries. He believes in taking the organisation to the next level with expansion across new service categories and customer segments. Rijish’s business acumen enabled PAYBACK to explore and successfully drive many partnerships in the loyalty space and launch new business verticals like insurance and tiered memberships which are generating significant incremental revenues.

Prior to PAYBACK, he has worked at renowned companies like American Express and Cox & Kings. He has been instrumental in leading business development and driving growth for PAYBACK in the country for last four years. He holds a Post Graduate Diploma in Business Management from Xavier’s Institute of Management and has a deep understanding of marketing, analytics and technology functions.

Speaking on his new role, Mr. Rijish Raghavan said, “I have been fortunate to be part of PAYBACK’s journey in India and am excited to take on this new role that will help drive the next phase of growth for the business and will help the brand achieve many milestones. I am committed to bring in new ideas that will lead to fulfilment of business objectives of our shareholders and partners along with creating more rewarding experiences for our members.”


Commenting on the new appointment, Mr. Gautam Kaushik, CEO, PAYBACK India, said, “As we embark on a journey led by product innovation and expansion, I am fortunate to have Rijish shoulder bigger responsibilities as he brings with him a wealth of experience and deep understanding of our core business. I wish him all the success as he transitions into his new role as COO”.


PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits. It has over 50 partners including affiliate brands participating in the PAYBACK Network across categories in-store as well as online namely American Express, ICICI Bank, Big Bazaar, Food Hall, Central, Ezone, Home Town, Brand Factory, HP Petrol Pumps, TripAdvisor,, eBay, Amazon, Flipkart and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards of their preference.

PAYBACK also offers a Corporate Rewards Program – a unique loyalty solution designed to address the constantly evolving reward and recognition needs of Employees and Channel Partners. It delivers superior program experience to members through a dedicated call-centre and online service access. Few of the key corporate partners are DuPont, Cognizant, ICICI Prudential, Magma HDI etc.

PAYBACK’s effort and work has been acknowledged across multiple industry platforms. PAYBACK recently won awards for ‘Best Loyalty Program’ in the loyalty segment at the prestigious CMO Asia and ‘Best Big Data / Analytics Team of the Year’ Award at the Data, Analytics & Insights Summit and Awards in July this year. It has also received awards for ‘Best Use of Partnership in a Loyalty Program’ & ‘Best Use of Customer and Data Analytics in a Loyalty Program’ during the 10th edition of the Customer Loyalty Summit held earlier in January 2017 this year. PAYBACK was also awarded the ‘Best Customer Loyalty Program’ at the Retail Excellence Awards part of the Asia Africa GCC Retail & Shopping Centre Congress & Awards held in February 2017. At the 9th Loyalty Summit 2016, PAYBACK was recognized as Champion of Champions – Loyalty Program of the Year, along with ‘The Best Loyalty Team and Best Rewards Program’ at the Summit. It has been awarded as the ‘Best Loyalty Solution Provider’ 2015 in e-Retail Congress, ‘Product of the Year – 2013’ in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India and the Retailer Customer Service Award for 2013 in the Customer Service-Business Services category.

PAYBACK Program is operated by Loyalty Solutions and Research Private Limited (LSRPL).  LSRPL is majorly controlled by Loyalty Partner GmbH, a subsidiary of American Express.

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