OpenText Corporation is headquartered in Waterloo, Ontario, Canada and is Canada’s largest software company. It produces and distributes Enterprise Information Management (EIM) software solutions for large corporations across all industries. OpenText started a conversation at the Enterprise World 2013. A conversation about innovation and the future of information in the enterprise. The future of strategic CIOs.
The OpenText Innovation Tour is a continuation of this discussion and brings the Enterprise World experience – complete with exclusive networking opportunities, exhibits, solution-specific tracks, and access to OpenText experts – to cities around the world. The Innovation Tour in its current series happened for the first time in India in the city of Mumbai. The event was held on the 20th of February at the Sofitel.
The keynote done by Kevin Cochrane, Chief Marketing Officer, OpenText, spoke about The OpenText Vision: Enterprise Information Management (EIM). The event was attended by more than two hundred Strategic IT profiles which included Chief Technology Officers, Chief Information Officers, IT heads and so on.
The India leg of the tour comprised of five solution specific as well are Industry specific tracks, one on one interactions, OpenText as well as partner solution expo showcasing their technologies & a partner appreciation evening. NeoNiche was the agency of choice to manage the India leg of the tour right from Target spotting to lead management to getting the right profile of audience for the event and putting up the entire logistics for the event.
The logistics of event comprised of a Keynote set with five separate breakouts and the complete expo experience by OpenText as well as Partners. Apart from the customised partner booths, the highlight of the event was the OpenText Experience Zone with five product showcases. The experience zone was very well received and saw high level of interaction amongst the delegates and OpenText experts.
Quoting on the event Mr. Ashish Iyer, Director & Co-Founder at NeoNiche said, “We got an opportunity to refer to some of the global events done by OpenText and having seen that, the biggest challenge for us was to create that world class event experience. Elements like an elaborate keynote setup, State of the art Innovation zone for OpenText and best in class technology for Audience Tracking and lead management through RFID technology ensured that it was truly world class. To add to the aesthetics of the event and one of the most important element of the event was the profile of audience attending. The NeoNiche Lead Management team ensured that the right audience was targeted for the event and nurtured each and every registration to ensure attendance.