The latest half yearly inforgraphics released by CouponDunia for CY 2015 reveals an interesting trait. Weekends have now become the favourite time for consumers to indulge and save at the same time. This is because couponing is steadily becoming a favourite way of saving and availing the best deals to fulfil one’s demands. The research shows that Friday is the most popular day across 3 cities to look up coupons for Recharges, Fashion, Dining and Commuting, which clearly indicates that a person does want to have a splendid weekend but nit by burning a hole in their pocket. Coupons are the perfect fit to that puzzle and allow one to have a weekend of choice gifting them the freedom through savings.
To back this up, sharing with you the latest report launched by CouponDunia, India’s leading destination for coupons and discounts, titled Decoding Metro Shoppers – Half yearly insights CY2015. The report highlights consumer shopping preferences and coupon redemption patterns of CouponDunia users in Mumbai, Delhi and Bangalore from January 2015 – June 2015. The report unveils interesting insights around choice of brands, devices, categories, favourite days of couponing and more along with a geographical comparison of the patterns across these three cities.
Commenting on the release of the report, Ankita Tandon, COO, CouponDunia said, “2015’s half yearly analysis emphasizes on how shoppers are embracing discount coupons and deals as part of their lifestyle to derive more value out of their shopping experiences. In this analysis we found that the shoppers use mobile more than any other device to access discount coupons. Shoppers in these 3 cities are using coupons extensively during weekends. With these trends, slowly and steadily we are heading towards our goal of inculcating the ‘habit of saving’ in every Indian shopper”