25 November 2017: Faculty in the Marketing area at IIM Bangalore and passionate researcher in the domains of digital marketing, social media and start-ups, Prof. Seema Gupta’s most recent book, ‘Digital Marketing’, published by McGraw Hill, was released early this week.
The book blends theory with practice and encompasses all important topics covered under the purview of digital and e-marketing.
It provides a detailed explanation of different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat, etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools with respect to customer needs, tastes, and behavioral patterns.
The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing.
Supplemented with actual screenshots, cut-outs, case-studies and real-life examples, the book makes the learning journey interactive and engaging, thereby offering value to marketing students and working professionals.
An educator, trainer and consultant in the field of digital marketing, Prof. Seema Gupta has published papers in Public Relations Review, Corporate Reputation Review, Management Review and Decision. She has written cases on digital marketing and marketing strategy on The Park Hotels, Bosch, Volkswagen, Nielsen and Dainik Bhaskar, among others. Her cases have been published on Harvard Business School’s publishing portal and her articles have appeared in national media such as Economic Times and Financial Express.
She has remained up-to-date with trends in her field and specializes in Digital Marketing. She is passionate about entrepreneurship and advises start-ups. To know more about her work, click http://www.iimb.ac.in/user/103/seema-gupta