50 Must-see Products to Mark Council’s Golden Jubilee Year
4 February 2016 – The Hong Kong Trade Development Council (HKTDC) has published its flagship annual product magazine HKTDC Enterprise Yearbook 2016. As well as being an essential sourcing guide for buyers worldwide, this attractive and insightful 2016 edition includes features marking the 50th anniversary of the HKTDC.
The HKTDC Enterprise, first published in 1967, has consistently evolved and strengthened its content to serve as an effective sourcing platform connecting buyers and suppliers in Hong Kong and around the world. For decades, the publication has been in close partnership with manufacturers in their production promotion and brand building journey by showcasing products to its worldwide audience. Transforming with the digital era, Enterprise is now available in mobile and interactive online versions, presenting a rich variety of buying opportunities and enabling buyers to send enquires to suppliers on-the-go.
Celebrating the HKTDC’s 50 years of sourcing, the Yearbook 2016 features special 50th anniversary articles, including “50 must-see products” spotlighting a wide range of items designed by Hong Kong as well as overseas companies which exemplify the HKTDC’s role in promoting trade between Hong Kong and the rest of the world. A new section discusses China’s Belt and Road Initiative and the role of ASEAN in the Belt and Road framework. Another addition features five pioneering start-ups and explains how they have been able to take advantage of the city’s business-friendly environment to succeed.
The Yearbook 2016 edition, with more than 300 suppliers and over 500 pages of buyer-centric content, includes regular features on topics such as the Global export outlook for 2016, “Hot Search” on hktdc.com and hktdc.com Small Orders and a list of important trade fairs and activities organised by the HKTDC in Hong Kong and worldwide.
The HKTDC Enterprise Yearbook 2016, reaching 460,000 quality buyers from 200 countries and regions, is mailed directly to import-related, international buyers, including top businesses around the world. It is also available at the business centres of many hotels in Hong Kong and overseas, as well as airline lounges of a number of international airports. The HKTDC also distributes the publication to VIP buyers via its global network of 46 offices worldwide and at its local and overseas trade fairs.
Related links:
HKTDC Enterprise Yearbook 2016, http://info.hktdc.com/enterprise-yearbook/
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room.