Mumbai, September 2014: The contemporary, western wear brand, AND, achieved a significant milestone, as the brand celebrates the launch of its 50th store at Forum Sujana Mall, Hyderabad. Established in the year 1998, AND, was the first Indian brand to offer urban Indian women, global designs in sophisticated, elegant silhouettes and fashion forward styles.
Continuing to reflect the brand’s aesthetic and style philosophy, the 690 sqft store, offers the latest A/W 2014 collection- a style infused range of, geo-retro inspired prints in pants, skirts, dresses, shorts, classic suits, bomber jackets, pleated skirts, crop tops and a trendy range of sheer capes, shrugs and jackets.
The 16 year old womenswear brand, has achieved many milestones till date, has adorned many a celebrities, models, corporates, and other working professionals – seamlessly taking them from boardroom chic to evening glam, with its up-to–date styles which range from classic work wear to trendy evening wear.
Owing to the patronage of its discerning customers, the brand has grown from strength to strength, and has attained a significant increase in the sales figures in financial year 2014 with strong like-to-like sales across both, EBO stores & Store in Store formats. In a bid to expand its retail footprint, AND, is also looking to explore international markets, with the first store slated to open in Mauritius, later this year.
Speaking on occasion of the launch of the 50th store, Ms. Meena Sehra, CEO, AND, said “This is a landmark year for us, with the launch of our 50th exclusive brand store in Hyderabad. We attribute this milestone achievement, to a combination of, over a decade of hard work, a dedicated team, and most importantly, a loyal customer base. We are aiming to expand rapidly in the next few months with a target of opening a new AND store once every 3 weeks, on an average. AND will expand its style footprint into newer markets and smaller cities, while the Delhi- NCR region is also key for us, and we are looking at opening more stores in the North. Tapping into potential of the e-commerce space, we are looking at growing our ecommerce base through our own website, and our channel partners, thereby reaching out to a wider consumer base. We wish to thank all our patrons and well- wishers, for the continued support over the years, and it will be our continued effort, to deliver on the brand’s promise of supreme quality and trendy fashion available at competitive prices”
AND, is currently present in 53 cities in India, with 260 multi-brand outlets throughout the country, and 50 exclusive brand outlets.
Launched in 1998, AND was the first Indian brand to offer urban Indian women, global styles that suited their silhouettes. AND offers a chic collection that comfortably combines formal and evening wear. The label has evolved to keep pace with changing lifestyles.
The AND woman, is stylish and confident, speaks her mind and wears her attitude on her sleeve. She represents the new age, multi-tasking woman, who seeks versatility in her everyday fashion choices. Presently, AND is retailed through over 300 points of sale, which include 50 exclusive stores, and 260 established multibrand lifestyle formats like Shoppers Stop, Lifestyle, Central, Kapsons & Pantaloon.
For more information, log on to www.andindia.com