Boxing champion and Olympics Bronze medalist Vijender Singh launches an exclusive Platinum Collection for Men

Boxing champion and Olympics Bronze medalist Vijender Singh launches an exclusive Platinum Collection for Men - 1

Platinum- The Ultimate Choice for Men

Through the ages, the most discerning of men have preferred platinum when it came to their jewellery. From the great Maharajas of India to royalty the world over, to celebrities and sports starts, this eternal metal has been the choice of discerning men down the ages.

The new generation of men, who live in urban areas are looking at accessories in the form of jewellery. Platinum has started to become a rage among men in metros. Keeping with this trend, leading retailers across Indiaoffer the new collection of men’s platinum jewellery. The collection was launched by Indian boxing champion Vijender Singh.

During the launch, Vijender Singh said, “Achievements are precious and timeless just like the precious metal platinum. And what better way to celebrate milestones in your life than with precious platinum. The gleam of platinum and its tenacity makes it the perfect choice for men as it is subtle, classy and elegant. The range has some unique and elegant designs of platinum jewellery in cufflinks, bracelets, chains and rings for today’s man.”

Platinum appeals to the man’s sense of practicality as the metal withstand the rigors of daily wear. It is a highly precious and valuable metal and therefore satisfies the price and value consideration as platinum offers the wearer exclusivity and unmatched status.

Platinum is eternal and each piece is a reflection of perfection, whether it’s a simple band or fine designed jewel-encrusted piece, platinum is one of the most secure metals for your precious stones. Like most metals, platinum also scratches but the scratch is simply a displacement of the metal without any loss of metal. Platinum’s innate strength ensures that your most memorable platinum jewellery can be handed down from generation to generation as heirloom pieces.

Look for the Pt 950 engraving as a hallmark of purity on every platinum jewellery

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

About Platinum Guild

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world’s major jewellery markets – China, Japan, Germany, India, Italy, UK and the USA.

Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.

For further details log on to www.preciousplatinum.in