BankBazaar celebrates Diwali with ‘Ae Dil Hai Mushkil’

BankBazaar rewards Instagram contest winner with a chance to meet Bollywood stars Anushka & Ranbir

image00110National, 28 October, 2016: With just three more days to go,, world’s first multi-brand paperless platform for instant approval on financial products, is wrapping up its annual Diwali campaign with a star-studded meet-and-greet program with ‘Ae Dil Hai Mushkil’ stars Anushka Sharma and Ranbir Kapoor, in association with Fox Star Studios. In addition, a co-branded TVC featuring Bollywood star Ranbir Kapoor promoting’s recently launched festive season campaign – #DiwaliBonusWali.

The meet-and-greet was the culmination of BankBazaar’s #AeDilDiwaliContest Instagram contest, where the winner got to meet with the star cast of Ae Dil Hai Mushkil. The contest, held between 19 and 23 October, aimed to drive engagement with the young audience and was launched on Instagram – a networking platform that is all about visuals and expression with 90% of its Indian user base below the age of 30. Speaking on the co-branding initiative, Prince Thomas, Head – Brand Marketing,, explained the tie-up between the marketplace and Fox Star Studios for Ae Dil Hai Mushkil: “BankBazaar is a youthful brand and Instagram, with its predominantly younger audience, has always been of interest to us. It is a great platform to connect with the younger, online, mobile generation, and we are thrilled with the levels of participation we saw. We thought that this opportunity to meet youth icons Anushka Sharma and Ranbir Kapoor was one of the best ways we could thank them for being a part of our journey.”

The Instagram contest asked participants to share Diwali moments that make them go #AeDilHaiMushkil. The entries were judged on originality and adherence to the theme. The best entry won the chance to meet Anushka Sharma and Ranbir Kapoor in Mumbai on 27 October. The remaining 10 runners up won free tickets to watch the movie.

BankBazaar’s co-branding initiative is part of its #DiwaliBonusWali campaign, which offers 40 deals on home loans, personal loans, car loans and credit cards – many of which are exclusive to BankBazaar – from 18 leading financial institutions in India. Apart from the exclusive deals on the platform, this year’s #DiwaliBonusWali campaign also offers Amazon and Goibibo gift vouchers on every successful approval of credit cards and disbursement of loan products, applied for through’s website.

About BankBazaar is ranked as the best financial website in India by the Internet And Mobile Association of India (IAMAI). has also been recently awarded the Emerging Brand of the Year Award at the 7th CMO Asia Awards for Excellence in Branding and Marketing in Singapore. It is India’s first neutral online marketplace that gives you instant customized rate quotes on loans, credit cards or any other personal finance products. It simplifies the loan application process. Anyone can instantly search for tailor-made offers, compare, customize it as per his or her need or profile and apply for the finance products. It is designed with smart technology capabilities and over 50+ of India’s leading financial institutions have chosen to integrate themselves with the platform.’s vision is to simplify and personalize financial products and make it accessible and consumable so that users can access the right financial products as easily as shopping for consumables. What’s more,’s services are completely free! services are available through the web-portal, made-for-mobile web service, or the BankBazaar app available on the Android play store and iOS app store. Apart from these, it gives the consumer the latest news/trends and insights into managing finances better. The consumers can track their application and troubleshoot issues in the process through a host of channels like the BankBazaar app, WhatsApp, Email, Voice-support etc.